Rick Barron
Rick Barron 2 October 2019

Part 1- Follow The Data

Social media analytics should be seen as the gathering of data from social media platforms to help inform us and guide our marketing strategy.

Social media analytics should be seen as the gathering of data from social media platforms to help inform us and guide our marketing strategy. By paying close attention to social media analytics, you can measure your performance against your social media goals.

Social media analytics tools are usually used to complement social media management tools. The latter lets you plan and schedule your social media content while the former enables you to measure the performance and informs your strategy.

There are many more social analytic tools, but the list below is a start for you to review:

1. AgoraPulse

AgoraPulse is a great social analytics tool that helps you identify your best content and see what users need. This tool is a huge timesaver for social media marketers. It helps you execute virtually all your social media tasks in one place.

You can also post or schedule content across all your profiles at once. Plus, the tool’s chrome plugin helps you do all this at once, saving you time.

AgoraPulse helps you put your evergreen content on auto-publish, so the content gets seen by more people without you having to manually publish it as many times as possible on social media.


2. Brand24

Brand24 collects all the mentions about a keyword, product or brand name on the web and provides you with a comprehensive analysis on it.

It shows you where your keyword has been mentioned, the ratio of positive to negative sentiments about it, top sources and users of the keyword, and related terms around it.

3. BrandMentions

BrandMentions is another powerful tool for measuring your social media marketing impact.

From brand monitoring, reputation management, business intelligence to competitor spying, the tool provides you with relevant information about the success of your brand awareness campaigns.

4. Brandwatch

Data is huge these days and BrandWatch is all about it. They set you up with the right industry data to make smart marketing decisions.

BrandWatch provides you with in-depth insights into what your target customers are thinking per time, which makes it super easy to sell to them.

Using this tool, you can search the Internet for specific conversations about your brand, segment those conversations into categories and analyze them to spot out critical information.


5. Hootsuite

There’s hardly any social media marketer who doesn’t know Hootsuite. Besides it being a social media automation tool, it also provides social media analytics so you can see which content performs best or worst and make smarter decisions.

6. Keyhole

Keyhole excels at four key things:

  • Getting you inside the minds of your customers.
  • Simplifying your reporting — so you can easily share results with your team.
  • Showing you what attracts your consumers’ attention.
  • Saving you a huge amount of time — as you don’t have to crawl different social platforms looking for your much-needed social analytics.

The tool shows you when your users are most active, so you get to see your audience’s best engagement days and times. 

With Keyhole, you get to see the number of impressions, reach, posts and engagements that certain accounts or hashtags are getting. You are also able to identify key influencers who get the highest engagement rates and the number of followers in specific industries and reach out to them right from the tool.


7. Meltwater

Meltwater helps you quantify your PR impact, determine your brand’s share of voice in your industry, connect with relevant influencers and ultimately showcase your results.

From one central dashboard, Meltwater brings you quality insights from different types of sentiments in your market and helps you monitor your competitors’ social media efforts before they overtake your market where you stand.

8. Mention

Used by brands like Microsoft and Ogilvy, Mention is widely known, and as its name implies, as a tool for tracking the mentions of specific terms online.

The tool picks up mentions of the names of your competitors or their products, your brand or product name, relevant hashtags and many more.

Mention also provides a feature that helps to see the different languages through which consumers talk about you or your competitors, including relevant timeframes and location.

9. NetBase

NetBase provides social analytics for brands. Global brands like Taco Bell and Coca Cola and use this tool to track conversations around their brands on social and make important marketing decisions.

Netbase provides all the social media insights you need to intuitively keep your brand customer friendly. It also allows you to track real-time campaign performance, view top-performing campaign elements and target custom audience segments.


10. Oktopost

This software is focused on helping B2B brands do social media analytics and management at scale. Social media management, social employee advocacy, and social media promotions are all Oktopost’s strengths.

You can measure your social media marketing performance and optimize your efforts accordingly.

This tool also helps you manage your global social media teams. That is, if you have social media teams in more than one country, this tool helps you manage them all from one platform.

11. quintly

Do you want to know how your brand stacks up against competitors on social media?

Then quintly might just be right for you. You’ll not only get a peek of your brand’s social media marketing performance but also see how it’s performing against others online.

12. Reputology

A single customer can make a review of your product that impacts several other customers. Reputology helps you monitor and analyze your reviews online so you get to monitor, catch and handle bad customer reviews before it spreads like wildfire. 

Even more, you can also catch positive reviews and promote them to further sell your products and brand. The tool lets you respond to reviews from its platform so you don’t have to visit every review-source; which saves you a whole lot of time.

So Which One To Select?

There’s no one-size-fits-all answer for the best social media analytics software; your best bet is to look carefully at each option, select the ones that most suit your needs and try them out.

About the author

Hi, my name is Rick and I thank you for reading this article!

I explore to learn new stuff every day and here I will share all my experiences and thoughts with you.

You can also find me on Twitter and Instagram. :)

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more
10 Factors that Influence Customer Buying Behaviour Online

10 Factors that Influence Customer Buying Behaviour Online

Now is an era where customers take the center stags influencing business strategies across industries. No business can afford to overlook factors that could either break the customer experience or even pose a risk of...

Edward Roesch
Edward Roesch 4 June 2018
Read more
7 Reasons Why Social Media Marketing is Important For Your Business

7 Reasons Why Social Media Marketing is Important For Your Business

In the past two decades social media has become a crucial tool for marketers, enabling businesses to connect with potential customers. If your business has yet to embrace social media and you want to know why it is...

Sharron Nelson
Sharron Nelson 29 February 2024
Read more
How can marketers use AI in a responsible and human-centric manner?

How can marketers use AI in a responsible and human-centric manner?

Learn to balance technology with human creativity for ethical and effective marketing campaigns.

Chris Price
Chris Price 1 May 2024
Read more