Part 2 - Follow The Data
By paying close attention to social media analytics, you can measure your performance against your social media goals.
Social media analytics should be seen as the gathering of data from social media platforms to help inform us and guide our marketing strategy. By paying close attention to social media analytics, you can measure your performance against your social media goals.
Social media analytics tools are usually used to complement social media management tools. The latter lets you plan and schedule your social media content while the former enables you to measure the performance and informs your strategy.
There are many more social analytic tools and those that are platform-specific tools. So below is the rest of the list for you to review:
1. Rival IQ
Similar to many other social media analytics tools, Rival IQ helps you track your social media performance.
It also provides insights into your competitors’ performance on social media. You can even get alerts when a competitor boosts a post on social media, to which you can quickly respond before you start losing a chunk of your market share.
2. Socialbakers
Socialbakers lets you measure your social media performance, benchmark your results against industry players and report your entire social media activities.
This social media software uses Artificial Intelligence (AI) to find your target audience on social, the content they’re most interested in and the influencers they love.
3. Social Studio
Social Studio is a tool from Salesforce Marketing Cloud.
It helps you listen to conversations on social media, publish content and engage your audience all from one place.
It also allows you to create topic categories from what users are saying on social media, and analyze their sentiments around those topics — which helps to prioritize your social media tasks.
4. Sprout Social
Brands like Adidas, Nordstrom, and Edelman use Sprout Social for social media reporting and management.
This tool lets you create social media calendars, schedule posts and listen to relevant social media conversations.
5. TapInfluence
Influencers have used years to earn the trust of your audience and can easily promote your products to them. So, without a doubt, influencer marketing has become one of the most effective ways to reach today’s audiences.
But before spending money on an influencer, you want to measure the impact they actually have on your audience.
That’s where TapInfluence comes in; it helps you find the right influencers (who have a real impact) for your business.
Platform-Specific Tools
.jpg "Audiense-Logo-Banner-(1).jpg")
1. Audiense Connect (Twitter)
Audiense Connect is a great tool from Audiense that helps you uncover details about your audience, discover relevant macro and micro-influencers, and call the best social media marketing shots.
Brands like DHL, Carlsberg, Puma and Fox Sports use Audiense to discover audience segments relevant to their businesses and make smarter social marketing decisions, especially on Twitter.
2. Falcon.io
Falcon helps you understand how viral your content is on Facebook, the rate at which you spam your Facebook fans without realizing it and the reach your content is getting you.
3. Followerwonk (Twitter)
Followerwonk specializes in Twitter analytics.
It helps you search Twitter followers with the highest follower numbers, compare Twitter accounts, analyze any Twitter user’s profile and track changes in follower numbers.
4. Iconosquare (Instagram and Facebook)
With Iconosquare, you can measure the impressions and reach of your Facebook and Instagram posts and stories.
You also get to see when your customers are mostly online, so you can put out content only when they are most likely to engage with it. Iconosquare also lets you monitor comments and respond to them, after which you can tick them as read so everything remains organized.
5. Minter.io (Instagram)
Minter.io helps you track your Instagram analytics so you get a deeper understanding of your audience.
You are also able to see when your audience is most engaged on Instagram so you know the best times to post.
6. Snaplytics (Snapchat and Instagram)
Snaplytics lets you see how much engagement your Snapchat and Instagram photos and stories are getting. It provides analytics that helps you focus on the content types that generate the most impact for your brand on social.
7. Tailwind (Pinterest and Instagram)
Tailwind lets you manage and analyze your Pinterest and Instagram efforts at scale.
You can discover content, schedule posts, monitor conversations, amplify reach, and analyze your social media performance on Pinterest and Instagram all with one tool.
Trusted by over 2000 brands and agencies, including Walmart, eBay, and Unilever, Tailwind also uploads your images in bulk, automatically optimizes your posts to be published at your users’ most engaging times, uncovers information about your audience, and ultimately improves and measures results.
8. TweetReach (Twitter)
Do you want to know how far your tweets travel?
TweetReach helps you see the number of impressions reach and overall engagement your tweets get. It also shows you who your top influencers are, and allows you to monitor Twitter analytics in real-time, helping you take faster marketing decisions.
The Final Verdict
There’s no one-size-fits-all answer for the best social media analytics software; your best bet is to look carefully at each option, select the ones that most suit your needs and try them out.
About the author
Hi, my name is Rick and I thank you for reading this article!
I explore to learn new stuff every day and here I will share all my experiences and thoughts with you.
You can also find me on Twitter and Instagram. :)