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5 Simple Ways to Build Yourself a Lucrative Email List

5 Simple Ways to Build Yourself a Lucrative Email List

A decent sized email list can be one of the most important and profitable assets for your business. Not everyone who visits your website or meets you for the first time will be ready to buy from you. An email mailing...

David Miles
David Miles 30 September 2019
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5 Reasons to Analyze Your Competition on Social Media

5 Reasons to Analyze Your Competition on Social Media

Simply following your competitors on social gives you access to most, if not all, of the business intelligence you need to get started with putting together a custom strategy. It’s a low-risk and cost-efficient...

Greg Berezowski
Greg Berezowski 30 September 2019
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How Sales and Marketing Teams Can Benefit from Big Data

How Sales and Marketing Teams Can Benefit from Big Data

For those working in sales and marketing, it’s vitally important to have a deep understanding of the needs of customers. Without understanding customer demographics and behavior, it’s impossible to create marketing...

Dan Yeo
Dan Yeo 27 September 2019
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You Got Mail

You Got Mail

An email marketing campaign is a series of emails a business uses to communicate with current and potentials customers. They are used to persuade customers to engage with the company. Email campaigns are an important...

Rick Barron
Rick Barron 27 September 2019
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I, Robot

I, Robot

Robotic Process Automation (RPA) is a type of business process automation related to the next level of artificial intelligence (AI).

Rick Barron
Rick Barron 25 September 2019
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Talk To Me

Talk To Me

In this ever-emerging field of technology and search, voice is the newest trend in tech, however, currently, most users still prefer to search by text on a desktop and the second is mobile devices.

Rick Barron
Rick Barron 24 September 2019
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How To Improve Your Social Media Marketing Efficiency

How To Improve Your Social Media Marketing Efficiency

Here’s how to improve your social media marketing efficiency, and why today’s leading platforms will remain important for advertising purposes for years to come.

Benjamin Arie
Benjamin Arie 23 September 2019
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The Long And Winding Road

The Long And Winding Road

Companies often ask how do they get their customers to do what they want them to do? Digital marketers get asked this question all the time. Guess what, it’s the wrong question.

Rick Barron
Rick Barron 20 September 2019
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Part 2 - Tips For Social Media Calendar

Part 2 - Tips For Social Media Calendar

In my previous article, I called out that Social Media content calendars are crucial when creating a plan for your content. Now comes the next step, knowing how to build a social media content calendar.

Rick Barron
Rick Barron 19 September 2019
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Part 1 - Tips For Social Media Calendar

Part 1 - Tips For Social Media Calendar

An editorial calendar is what tracks everything you need to know about the content you are publishing. Who are you writing it for? What is the article’s overall purpose? What does the title rank?

Rick Barron
Rick Barron 17 September 2019
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What's The Plan?

What's The Plan?

In today’s 24/7 world, your business can thrive or die based on your company's unique digital marketing plan.

Rick Barron
Rick Barron 13 September 2019
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Next Generation Content Marketing: How Buyer Intent Is Changing the Game

Next Generation Content Marketing: How Buyer Intent Is Changing the Game

The power of content marketing in the B2B space is growing, learning from its B2C cousin. In fact, research shows that 86% of B2B, B2C and combination marketers are now using it in their organisation, spending an...

Maria Price
Maria Price 12 September 2019
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PPC Experts To Follow On Twitter

PPC Experts To Follow On Twitter

Pay-per-click, also known as cost per click, is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated...

Rick Barron
Rick Barron 11 September 2019
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Part 2 - User Experience Methods

Part 2 - User Experience Methods

UX research—or as it’s sometimes called, design research—serves many purposes throughout the design process.

Rick Barron
Rick Barron 10 September 2019
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Part 1 – User Experience Methods

Part 1 – User Experience Methods

UX research—or as it’s sometimes called, design research—serves many purposes throughout the design process.

Rick Barron
Rick Barron 9 September 2019
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5 Tips for Optimizing Blog Posts for SEO

5 Tips for Optimizing Blog Posts for SEO

Search Engine Optimization (SEO) leaves many marketers and business owners feel daunted. However, there are many simple ways you can optimize your blog posts for SEO that you may not even know about! With these 5 tips...

Lauren Osselton
Lauren Osselton 9 September 2019
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The Basics of Branding

The Basics of Branding

Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does "...

Rick Barron
Rick Barron 6 September 2019
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The Age of Influencers – Get the Whole Picture at DMEXCO

The Age of Influencers – Get the Whole Picture at DMEXCO

Gen Z is growing up and, in the USA, are spending most of their money on products they see on Instagram and Snapchat. The power of influencers is shaping consumer choice, but have they got a future?

Digital Doughnut
Digital Doughnut 5 September 2019
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What You Need to Know about Today’s Gaming Trends, and How Branded Games Can Make a Real Difference to Your Marketing.

What You Need to Know about Today’s Gaming Trends, and How Branded Games Can Make a Real Difference to Your Marketing.

The latest facts and figures from the games industry, including five reasons why you need to get involved.

Cari Kirby
Cari Kirby 5 September 2019
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Know Your Audience

Know Your Audience

Businesses struggle to get engagement on social media because they do not know what it means in the first place.

Rick Barron
Rick Barron 4 September 2019
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How to Build Top Video Marketing Strategies - with Tips

How to Build Top Video Marketing Strategies - with Tips

Videos are virtually ubiquitous; statistics show that a third of online activity is now spent watching videos. More than 500 million hours of videos are watched on YouTube each day. Such statistics are why there is a...

Lorraine Pavel
Lorraine Pavel 4 September 2019
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There Is A Difference

There Is A Difference

The difference between social monitoring and social listening isn’t just semantic. Despite the fact that the two terms are often used interchangeably, they represent two entirely different strategies.

Rick Barron
Rick Barron 3 September 2019
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What’s a Canonical URL? When and How to Use It

What’s a Canonical URL? When and How to Use It

When search bot crawls your website and finds similar data on multiple URLs, it doesn’t know how to treat your content. In most cases, bot trusts the clues you give it (unless you trying to manipulate search results...

Ann Yaroshenko
Ann Yaroshenko 2 September 2019
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Friends, Romans, Countrymen Lend Me Your Ears

Friends, Romans, Countrymen Lend Me Your Ears

Your customers are talking. They’re tweeting, they’re posting, they’re streaming. They’re sending information about themselves and their interests into the world. Savvy companies know that social listening is arguably...

Rick Barron
Rick Barron 2 September 2019
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How to Integrate Social Media PR with Your Overall Digital Marketing Strategy

How to Integrate Social Media PR with Your Overall Digital Marketing Strategy

High-quality content is fundamental in establishing your brand’s reputation as an expert in your field, yet social media can serve as a valuable PR tool for building relationships with your target market, especially...

Mollie Powles
Mollie Powles 30 August 2019
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