Article

Rick Barron
Rick Barron 11 September 2019

PPC Experts To Follow On Twitter

Pay-per-click, also known as cost per click, is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier search engines.

Pay-per-click, also known as cost per click, is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier search engines.

We’re always looking for those who have in-depth knowledge around PPC. Below are but a few of the individuals I follow and hope you’ll take look as well.

1. Luke Alley, @lukealley

Luke, the Director of PPC at Avalaunch Media, is quickly becoming the golden boy of the paid search industry. He’s a prominent participant of  #ppcchat and speaks at SMX West. Luke’s definitely a rising PPC expert with a career worth following.

2. Julie Friedman Bacchini, @neptunemoon

Julie is the founder and president of Neptune Moon marketing agency and a frequent participant of #ppcchat. Julie is knowledgeable about all things PPC, SEO and web design. Her most popular blog posts are witty AdWords rants that echo the frustrations that most of us PPCers feel on a regular basis. I should also note that anytime more novice PPCers post questions on Twitter, Julie’s one of the first people to respond with a helping hand.

3. Maddie Cary, @maddiemarketer

Though she’s only been in the industry for a few years, it’s clear that she is a master of her trade and an up-and-coming PPC star. By following her on Twitter, you’ll hear all about experiments she’s running on client accounts, new PPC strategies, and the day-to-day life at her agency, Point It.

4. Margot da Cunha, @chappymargot

Margot is another up-and-comer who has developed her PPC smarts. Now, she’s shifted her attention to creating vertical-specific content to provide guidance to advertisers in niche industries, like travel and healthcare. If you work in a tricky field, follow Margot to learn new tactics and whip your account into shape!

5. John Gagnon, @jmgagnon

John is known as “the Bing guy,” as he is the face of Bing Ads. He presents at nearly every industry conference shares much of his data and slides via Twitter. Not only is he an expert on Bing Ads trends, but you can also rely on him to share any updates released to the platform. If you’re advertising on Bing, you should definitely be keeping an eye on John’s Twitter feed. Please check out the interview where John covers five things you didn't know about Bing Ads.)

6. Larry Kim, @larrykim

Larry’s Twitter feed is definitely worth keeping an eye on. He posts a steady stream of content on topics ranging from SEM to general business advice, as well as a slew of funny marketing memes and comics. If you’re thinking of starting your own SEM agency or are a budding startup entrepreneur, this is the account to follow.

7. Melissa Mackey, @Mel66

Mel was voted the #1 most influential SEM in 3QDigital’s 2015 bracket. She beat out 63 other PPC experts! If that fact alone hasn’t convinced you to click the follow button, keep in mind that she is a super active tweeter, blogger, and participant in #ppcchat. Plus, she has tons of agency and in-house experience, so she understands account management from both angles.

8. Elizabeth Marsten, @ebkendo

Elizabeth recently took a role as the Director of PPC at Mercent, an offshoot of CommerceHub. Her Twitter feed is by far one of my favorite PPC-related accounts because she doesn’t take herself too seriously. Approximately 75% of her tweets are blog posts outlining advanced techniques and the other 25% are funny quips about the industry.

9. Ginny Marvin, @ginnymarvin

By following Ginny, you can ensure that you stay on top of each and every update in the PPC industry. Not only does she provide a rundown of upcoming changes, but she also offers valuable insights into the motivating factors behind each of these updates. Save yourself the trouble of constantly refreshing the AdWords Insights blog to stay on top of things and just follow Ginny.

10. Christi Olsen, @ChristiJOlsen

Christi has a ton of online marketing experience—she’s worked in house for huge brands and now serves as the Director of SEM at Point It in Seattle. She’s also an Excel whiz, and shares tons of PPC-related Excel tips in her blog, Search Marketing Corner.

11. Jen Slegg, @jenstar

Having been in the industry for over 15 years, Jen is a regular fixture at marketing conferences and a leading SEM blogger. In fact, she lives and breathes internet marketing, so much so that she started her very own online publication, The SEM Post, which covers everything from PPC to SEO. 

12. Matt Umbro, @matt_umbro

Matt’s a pretty famous guy in the PPC world, not just because he’s an SEM guru, but also as he is the founder of #ppcchat, a weekly conversation that all serious PPCers should be participating in. Matt does a great job of selecting topics, which are a good mix of strategic, tactical, and news related items, as well as crafting a series of questions to facilitate a great online conversation.

13. Frederick Vallaeys, @siliconvallaeys

A former Googler, Frederick is always in-the-know about cutting-edge PPC tactics. He recently founded Optymzr, a tool designed to help agencies implement AdWords scripts and run automated progress reports, so he’s pretty much the leading authority on AdWords scripts.

14. Kirk Williams, @PPCKirk

Kirk, the owner of ZATO Marketing, has become one of the top people to follow in the SEM space, largely due to his hilarious PPC-themed memes. You can rely on Kirk to produce a meme anytime a new AdWords/Bing product is launched and to reflect just about every emotion we account managers encounter (from client-induced frustrations to excitement over successes). Anytime you need a pick-me-up, browse Kirk’s complete meme gallery here.

About the author

Hi, my name is Rick and I thank you for reading this article!

I explore to learn new stuff every day and here I will share all my experiences and thoughts with you.

You can also find me on Twitter and Instagram. :)

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