2020 - Digital Doughnut

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Essential Components of Successful B2B Inbound Marketing CampaignsInbound marketing campaigns are made to deliver opportunities and solutions to consumers with the goal of making a positive impact on both the consumers and your business. 

                Brianna Pyne
                29 January 2020
            
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6 Sure-Fire Ways to Beat Writer's BlockAll content creators will have experienced the same sinking feeling of facing a white screen, a flashing cursor, a looming deadline and no inspiration. Rather than banging your head against the keyboard, wouldn’t it...

                Fiona Marcotullio
                28 January 2020
            
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Top Ways Artificial Intelligence & Machine Learning Can Transform Online MarketingIn the last few years, there has been a tremendous change in online marketing. With businesses moving to highly data-driven marketing initiatives and practices, it is crucial to invest in advanced technologies like...

                Poonam Singh
                28 January 2020
            
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How Technology is Disrupting Traditional Retail One can frequently spot headlines stating “retail is dying”. And given how many large and more established brands are filing for bankruptcy, one could believe that the industry is crumbling. However, as long as we get...

                Floris Oranje
                28 January 2020
            
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Why Customer Feedback Is Critical For Digital Transformation in 2020Digital transformation is one of those terms that has been taking the corporate world by storm for the past years. Like it or hate it, it’s here to stay. 

                Alyona Medelyan
                28 January 2020
            
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10 Steps To An Effective Dental Website That Can Drive PatientsYour website is the face of your business and most patients will visit your site before they ever look into your clinic. The success of any website depends on how its web design is. Thus, your website should relay...

                Mohammed Abuzar
                27 January 2020
            
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8 Tactical Local Marketing Strategies For Small Businesses in 2020A list of consolidated techniques that help small business SEO to gain ranking. SEO is quite a long term play but if you want to generate leads right away, paid search can really help.

                Viki Sangre
                27 January 2020
            
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How Non-Ecommerce Publishers Can Optimise Their Website For Valentine’s Day (Or Any Yearly Celebration!)Now that Christmas is well and truly behind us, Valentine’s Day is just around the corner. This type of seasonal event is the perfect opportunity for non-ecommerce publishers to increase their ad revenue. If you...

                Dolly Bagnall
                27 January 2020
            
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Digital Transformation and Innovation; A Perspective on TalentWhen considering what kind of talent you need for digital transformation it helps to start with a definition of what it means. Here’s mine; digital transformation, in essence, is what you need to do to make your...

                Tim Ellis
                27 January 2020
            
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5 Instagram Business Features You Probably Didn’t Know AboutInstagram launched a new type of professional account – the creator account (for bloggers and opinion makers). Together with this, some new features appeared. Most of them are available in standard business accounts...

                Julia Beketova
                24 January 2020
            
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Let's Talk TikTokThere are no shortage of articles about TikTok these days, so I'll be sharing some high-level observations that can be useful for your brand's content strategy, a couple of interesting graphs for the boardroom...

                Michael Ash
                24 January 2020
            
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Leading And Organising For Digital Transformation SuccessThe following draws upon the work of several thought leaders/experts in their field including James Macaulay, Frank Mattes and Lee Bryant. The purpose is to share with you some insights into  how to lead and organise...

                Tim Ellis
                24 January 2020
            
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5 Actionable Tips to Improve NPS Survey Response Rate in 2020In its first year of operations, In 1886, Coca-Cola managed to sell an average of nine bottles per day. Today, the brand sells an average of 1.4 billion beverage servings every day. What does it have to do with your...

                Piyush Gupta
                24 January 2020
            
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How B2B Leaders Succeed at Online Lead GenerationIn a live interview with James Rostance, Linus Gregoriadis, Director of London Research delivered the lowdown on what businesses need to know about online lead generation, including what B2B leaders are doing...

                Aliya Zaidi
                23 January 2020
            
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7 Resolutions That Every Entrepreneur Must Make In 2020As the new decade begins, entrepreneurs are ready to take up the new challenges, it is important for them to plan new strategies to tackle the obstacles. Here are some resolutions which can help the entrepreneurs to...

                Ankit Kumar
                23 January 2020
            
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Time Management Tips for Digital Marketers – The Ultimate GuideIf you are looking to build a career in digital marketing, now is probably the best time ever. However, as rewarding as digital marketing is, it’s not without its challenges. 

                Sarah Kaminski
                23 January 2020
            
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The Value Of Visual In The Multichannel Customer JourneyConsumers preference for visuals is being reflected more and more through their online behaviour and will be ever more present. According to an eMarketer study, around three quarters of U.S. based internet users...

                Michael Wood
                23 January 2020
            
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Top Social Media Trends for 2020On the hunt to know what social media trends will take the digital paradigm by storm in 2020? With the digital world constantly evolving, it's paramount to keep on top of social media to better the user experience...

                Umarah Hussain
                23 January 2020
            
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How Much Is Too Much? The Fatal Flaw of Over-Disruption in The Travel Sector Over-disruption is an unwanted by-product of change. It happens when too many players enter the market. Lots of choice is great for consumers, but too much choice is terrible for brands. Many sectors are suffering...

                Jeremy Harvey
                22 January 2020
            
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5 Tips For Creating Content That ConvertsEverybody can create content, but it's captivating content that will get you more sales. This article talks about how content plays a major role in marketing strategies and why you should use it to your advantage....

                Dileep Thekkethil
                22 January 2020
            
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How To Keep Bad Data Out Of Your Webforms As a marketer, nothing is more frustrating than the people who sign up using a fake name and email for free whitepapers, reports, or ebooks. We call them “content junkies”. For example, Content Spammer, CMO of...

                Jenna Devinney
                22 January 2020
            
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Email Sender Reputation - Your Company’s Marketing FICO ScoreMost marketers are aware that every company sending email has a Sender Reputation Score that Internet Service Providers (ISPs) use to rate how well their messages are being received by subscribers.  Unfortunately...

                Jenna Devinney
                22 January 2020
            
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The ABCs of A/B testing - How To Optimise Your Marketing ApproachKnowing what resonates best with your audience is often a guessing game. This is where A/B testing comes to play, by helping you optimise content and recognise what works well and what doesn't. Whether you're...

                Nea Bjorkqvist
                21 January 2020
            
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6 Email Marketing Metrics and KPIs You Must Track In 2020Email marketing has cemented itself as one of the best marketing tools so it is crucial for you to constantly review and update your strategy. Email marketing metrics are useful as they allow you to scale the success...

                Kristin Mortis
                21 January 2020
            
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How To Get 20/20 Vision Into Your Data in 2020Happy New Year Email Geeks! It’s officially 2020, which means the past few months everyone has been talking about upcoming email marketing trends, including user-generated content, personalisation and mobile.

                Jenna Devinney
                21 January 2020
            
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