Article

Umarah Hussain
Umarah Hussain 23 January 2020
Categories Content, Social Media

Top Social Media Trends for 2020

On the hunt to know what social media trends will take the digital paradigm by storm in 2020? With the digital world constantly evolving, it's paramount to keep on top of social media to better the user experience. Read on to find out which social media features are seen to be the top trends across the next 12 months.

Instagram Removing Likes

Instagram is one of the longest standing and largest social media platforms on the social media landscape right now. Instagram has recently implemented major changes across the globe in which likes are being removed from posts.

Despite coming under fire (especially by those who work within the social media world as influencers) for making this drastic change, Instagram has significantly affected the tools they would traditionally use to make money and measure the direct impact of consumers on campaigns.

The reason Instagram has made such a big change to their platform is due to the belief that ‘likes’ should not determine a person’s value or worth. This update has been rolled out in countries like Canada and across the USA and will be soon coming to the UK. 

Video Content Dominates

According to an array of online statistics, video is one of the most engaging pieces of content found online, which will soon take over the social media scene in comparison to other forms of content.

Regardless of whether the content is short (TikTok) or long (YouTube) videos, videos are seen to be the future of social media content. By 2022, Cisco found that 82% of all content found online will be video, this thus emphasises how important it is to continue to evolve with the content that is placed online. 

AR is Becoming Mainstream

Augmented reality (AR) has evolved so much during the past years with increased application of product discovery, trying on outfits (such as the ASOS Virtual Catwalk), ecommerce and special offers. 

This sort of technology has huge potential in the commerce world; for example, consumers can now see how furniture could look like in their homes with the IKEA Place demo app before they buy, giving them the satisfaction they may need before their big purchasing decision. 

While it has been limited in past years, 2020 will definitely see a rise in AR features being implemented by marketing and brands. So expect to see this massive change happen soon!

Customer Service is Much More Prevalent

Social media is now a place in which brands can build greater relationships with their customers by making use of effective customer service. With the social media sphere being much more of a retail platform than ever before, it’s important that brands take ahold of the advantages social media has when customers reach out to them.

This transition from merely being platforms where you can discover products, customer service is now more prominent than ever. Interactions are key in 2020, and we will see a massive rise in customer service channels growing to recognise that their customers are at the forefront of their success. 

Shopping on Social Media

Alongside the greater emphasis on customer service, it’s important to note that social commerce is on the way up. With the way things seem to be going, shoppable posts and storefronts will only continue to evolve to suit the needs of consumers. 

Shopping on social media is well on its way to becoming much more prevalent as a mainstream retail channel. Thus, brands and marketers will leverage and incorporate these into their marketing/sales strategies to make the most out of traffic.

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