2020 - Digital Doughnut

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Mobile Advertising - Why Is It So Successful?In the first half of 2018, a report by Interactive Advertising Bureau and PWC showed that marketers spent $30.9 billion on mobile advertising alone, marking 63% of their total digital ad-spend. This change has been...

                Lorraine Pavel
                21 January 2020
            
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How to Create a Successful Social Media Marketing StrategySocial media marketing is the process of using social media channels to connect with your target audience to develop your brand, increase website traffic, and increase sales. 

                Boris Dzhingarov
                20 January 2020
            
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How to Leverage LinkedIn to Improve Your Employer BrandLinkedIn is the biggest professional network in the world where you can find top talent for your company. It saves you cost, time, and resources since you no longer need to read through hundreds and thousands of...

                Kelly Barcelos
                20 January 2020
            
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10 Rookie Video Marketing Mistakes (and How to Avoid Them)In the social media age, video marketing is a double-edged sword. On the plus side, it’s highly engaging. People watch it longer, remember it better, and share it more frequently than text or still photos. On the...

                Georgi Todorov
                20 January 2020
            
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Branded House or House of Brands: Which is Better in Building Your Brand?When creating a brand, one should consider both the branded house and the house of brands theory or the hybrid one. Both have their own pros and cons; however the market dynamics are the main determining factor for...

                Islam Gouda
                17 January 2020
            
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How Can Chatbots Improve Traditional Customer Service: How Far Are We from Reality?It is a legal certification that the future of consumer-facing business is connecting with advance messaging apps and associated, individually, chatbots.

                James Warner
                16 January 2020
            
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How White Label Marketing Creates Better Business Models: Fresh InsightsIs it time the world forgets about traditional business development scenarios? In the near future perspective, it may be very likely. The past decade brought new AI, ML, and big data-based integrative technologies and...

                Irina Kovalenko
                16 January 2020
            
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Alexa: Where Your Target Audience Will Buy Your Product In The Next Few YearsToday Amazon’s Alexa is integrated into our everyday life. When we wake up we listen to our daily briefing selections. We may ask Alexa to play your favorite band when we sit down to work. But most importantly when we...

                Douglas Santeramo
                16 January 2020
            
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How Virtual Bank Advances are Creating New Opportunities for Small BusinessesSmall businesses have classically been underserved by traditional banking institutions when it comes to credit access. Virtual banks are rapidly altering the financial landscape for these underserved companies. Rory...

                Lauren Daniels
                16 January 2020
            
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5 Steps To A Winning Sales ProcessThe increasing digitalisation of the sales process has ushered in a new era of customer experience and interaction. The principles, despite the growing role of AI, have not changed. A winning sales process is one...

                Nigel Cullington
                15 January 2020
            
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8 Digital Marketing Trends For 2020: Are You Ready?2019 was a busy year for marketers. With dozens of new marketing tech flooding the market, hundreds of courses on marketing mastery and thousands of sales funnel videos, predicting marketing trends for 2020 became as...

                Georges Fallah
                15 January 2020
            
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Advanced Analytics vs. Business Intelligence This article is about the differences between BI and Advanced Analytics (and the benefits of the latter over the former). 

                Ira Cohen
                15 January 2020
            
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3 Personalization Pro Tips for Savvy Insurance MarketersThe digital age is transforming how we think about marketing. We’re moving past assumptions and random acts of marketing and toward data-driven strategies and tactics — less guessing, more knowledge, and better results.

                Kyle McCarthy
                15 January 2020
            
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The Benefits of Marketing Automation for Wealth ManagementPreviously, wealth management marketing was heavily dependent on contacts and recommendations from past and present clients. It was just as much about who you knew as it was what you knew.

                Kyle McCarthy
                13 January 2020
            
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5 Must-Know Strategies for Converting More Prospects into CustomersMost of us understand the frustration that comes with losing a lead to a competitor after working so hard to attract them in the first place. This is a common situation, and sometimes it seems like there’s no good way...

                Kyle McCarthy
                9 January 2020
            
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Changing Strategies: How to Connect with Electronics CustomersWith increasing interest in technologically-advanced products, the consumer electronics industry is facing a rise in competition. A recent study by Persistence Market Research predicts that the consumer electronics...

                Chris Baldwin
                1 January 2020
            
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