Alexa: Where Your Target Audience Will Buy Your Product In The Next Few Years
Today Amazon’s Alexa is integrated into our everyday life. When we wake up we listen to our daily briefing selections. We may ask Alexa to play your favorite band when we sit down to work. But most importantly when we need something we can order it by simply asking Alexa to order it to your house.
As studies have found the amount of people that currently use Alexa’s voice enabled ordering system to purchase items are very low. As of 2018 only 2% of Alexa users have been confirmed to order things from the device.
But since that study was only a year after the feature was introduced it only shows the very early adopters. In 2019, another study showed that the amount of people who have purchased at least one item from voice enabled devices such as Amazon’s Alexa or Google home skyrocketed by almost 32%. This represents a demographic of 31 million shoppers which is only expected to rise over time to almost 40 million by 2021.
This growth is important to marketers because when one source for consumer’s purchasing is growing by over 30% in a single year it is only smart that companies start to invest time, money, and energy into that source.
It is also equally notable to distinguish the types of products that are being ordered through these voice enabled devices. A study done by Thinknum shows the most commonly ordered items through these devices are dog food, soap, soup, and coffee. On the surface, dog food and soap seem like mundane items to encourage brands that it’s worth investing in this platform. But the important thing is to explore the type of consumer that will buy these items and why they are buying these items.
The trend among items that are being bought on these devices is that they are standard household items that are consumable goods. So the accessibility of a Google Home or Alexa enables people to purchase items at the moment that they realise that they need them. So if any brand is in the market of selling home goods, beauty products, food, or supplies it would greatly pay off over time to work on their SEO standings on both of these voice enabled devices.