Article

Michael Ash
Michael Ash 24 January 2020

Let's Talk TikTok

There are no shortage of articles about TikTok these days, so I'll be sharing some high-level observations that can be useful for your brand's content strategy, a couple of interesting graphs for the boardroom, and why agencies can redeem their creativity by using the platform.

What Makes TikTok Special These Days

Let's be honest, I'm not an expert on TikTok and I'm betting that you won't be either for quite some time.

Having said that, TikTok is the Wild West and anything goes if you have a creative bone in your body. 

So what do people watch and create these days?

According to multiple TikTokers and my own observations, today's viral videos boil down to the following categories:

  • Audio hooks
  • Punch lines
  • Seamless loops
  • One person role play
  • Cliffhangers (To be continued videos)
  • Filter hacks
  • Hashtag challenges 
  • Memes
  • Duets
  • Shits and giggles

AND....

  • Nonsense (Lots of it)

What does this all mean for you?

You can still use the rule of thirds to chop up your content calendar, but don't try to over-rationalise any Hub, Hero, or Help strategies here.

Your mission, should you choose to accept it, is to channel your jester and entertain viewers to death.


The Data Backing TikTok

popular-social-networks-worldwide-based-on-number-of-active-users-digital-doughnut.png

There's no denying that Facebook is still the world's powerhouse social networking app. But at 500 million active users, TikTok has blindsided Weibo, Reddit, and Twitter.


The Holy Quadrant

app-annie-screenshot-for-tiktok.png

Now here's the interesting thing, one of the worldwide app intelligence tools I have, suggests that TikTok is used less frequently, but for longer periods of time.

The truth is, this is what I'm keeping my eyes on. Once TikTok reaches the other side of the quadrant where apps like Facebook and Instagram are used frequently and for longer periods of time, that's when the narrative will be changed.


5 Brands That Are Nailing TikTok Right Now

There are already a slew of content creators that are doing a great job on the platform. But I'd argue that it's harder for brands to take part in the conversation. Here are five brands that stand out in their verticals:


The Chance at Creative Redemption

The reality is, what once looked like a novelty app to replace the likes of Vine has become a serious contender for *entertainment. 

*I can't stress ENTERTAINMENT enough because that's the single biggest opportunity for brands on TikTok. 

For all those Creative folks that tell me, "Sometimes you just want to make ads for the sake of ads, without having to worry about the business outcome." 

Well...

This is your chance to flex your story-telling muscles. Especially since you can organically add samples from your favourite songs, without worrying about a production budget.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
Top 10 Skills to Become a Rockstar in Digital Marketing

Top 10 Skills to Become a Rockstar in Digital Marketing

Technology is continuously evolving, prompting marketers and entrepreneurs to dive into digital marketing to increase brand awareness, reach their target market, and ultimately drive sales and profit. 

Jessica Andriani
Jessica Andriani 7 September 2018
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
10 Digital Marketing Trends for 2019 you Should Know

10 Digital Marketing Trends for 2019 you Should Know

As digital trends evolve every year, marketers should always be aware of the changes in order to easily adapt with emerging technologies and stay ahead in the market. This will help them gain a competitive edge and...

Georges Fallah
Georges Fallah 27 December 2018
Read more