Article

Poonam Singh
Poonam Singh 28 January 2020
Categories B2B, Ecommerce, Technology

Top Ways Artificial Intelligence & Machine Learning Can Transform Online Marketing

In the last few years, there has been a tremendous change in online marketing. With businesses moving to highly data-driven marketing initiatives and practices, it is crucial to invest in advanced technologies like artificial intelligence and machine learning that can manage, analyse, and offer maximum benefit for utilising the data.

Though AI has already emerged as an agitator in the industry by impacting various sectors like education, e-commerce or finance, it can be very helpful in transforming the online market by providing an improved customer experience. Artificial intelligence and machine learning can efficiently streamline and optimize marketing campaigns while eliminating the risk of human error.

According to a report by Salesforce, around 51% of marketers have already started using AI, and 27% more are planning to invest in AI development and AI solutions. So, we can assume that there will be a massive transformation in online marketing in the upcoming years.

In the meantime, here are some ways in which AI and ML can transform online marketing.

1. Better Advertising

Artificial intelligence can profoundly impact the way businesses advertise their products and services. AI uses customer behavior like browsing history or recent purchases to represent effective ads to users. One good example of AI advertisement is Facebook that displays ads on the basis of user likes, searches, and interests.

Digital marketers can utilise the power of AI to improve their quality of ads, user engagement, and build brand reputation. Moreover, businesses can even optimize their return on investment by placing ads in front of relevant viewers.

2. Chatbots will Improve the Overall Customer Experience

We have already come across websites that use chatbots for enhanced communication. Yet, this feature has not been used to its maximum potential. But, most enterprises believe that chatbots can be the game-changer in online marketing. Chatbots are one of the best innovations of machine learning that learn from human interaction, collecting data, and interpreting it to provide more accurate results related to the user query.

Apart from engaging with service providers, chatbots can also help businesses promote their brand. In the upcoming years, we might encounter smart chatbots as a part of lead generation, sales prospecting, and customer service.

3. Content Creation and Optimisation

If we consider the current scenario, content marketing has already reached its heights. It has become so predominant that some marketers have started using it as the only type of marketing. But, creating content is in the dominion of human academic faculties, so how can we expect machines to provide the same quality of content.

Well, whether you accept it or not, but AI has the potential to create and generate content. It can convert or transform available data into multiple formats with specific AI Apps and tools. According to a report by Digiday, a robot reporter published 850 articles in one year by automating content creation. Though it’s on a basic level, soon, we will see more enhanced results of automating content creation. 

Coming to content marketing, AI can also help marketers create an end-to-end content strategy. For instance, most of the search engines use AI and Machine learning algorithms to display search results, which means it can also be used to create compelling content marketing strategies.

4. Predictive Analysis and Behavior Analysis

One of the most exciting parts of using AI and machine learning is predictive analysis, which involves using figures, data mining, and modeling to analyze future outcomes. With the advancement in Big Data and AI, it will be much easier for businesses to predict what their users are looking for, and using that information, they will be able to create better marketing strategies.

In fact, most companies have already hired professional data scientists and developers that can efficiently operate big data for collecting user information. The internet is full of user behavior data that cannot be analyzed by humans alone, but with the help of machine learning and artificial intelligence, one can gain deep insights into their customers.

5. Smart Web Designs for Enhanced User Experience

With AI development, it has become easier for businesses to create smart web designs. Most companies prefer to use tools like Grid that helps them in creating appealing websites for their users. A business website is the first thing that your targeted audience interacts with online, and if they are not happy with your web design, then they are not likely to come back.

Although you can create compelling web designs manually, AI can help you create custom landing pages with accurate placement of CTA buttons, engaging content, and media, which will be less time-consuming and cost-effective. Moreover, Artificial intelligence can also provide you with advanced security by tracking any abnormal movement in the algorithm, which will help you protect your user’s data.

Conclusion

Artificial intelligence and machine learning have been around the corner for a while now, and it is slowly becoming a part of our lives. In the future, it is going to be the highest equipped technology by businesses. So, if you haven’t started using AI and ML for your online marketing, then it’s time to implement it. And if you’re unsure about how to use it, then you can take help from a reliable AI development company.

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