July 2020 - Digital Doughnut

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How B2B e-commerce drives your ROIOver the next 5 years, B2B e-commerce is projected to experience the largest growth in the field of e-commerce. Therefore, it will be crucial for B2B businesses to invest in an agile solution that will help them...

                Ilse Lauwens
                10 August 2020
            
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Why would B2B Companies switch to e-commerce? In essence, B2B e-commerce seems to follow the same procedures as B2C e-commerce: products and services are sold online. However, there are some differences between both. B2B e-commerce has its specific...

                Ilse Lauwens
                7 August 2020
            
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The Power of Press and PR in Marketing Press and public relations have a pivotal part to play in the brand success of a company.  How do the media perceive your business, and what is your relationship with publicity contacts?

                Brad Chuck
                7 August 2020
            
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Must-Have Features in Feedback Analysis SoftwareSo much is in flux and in constant change right now, and keeping track of customer needs is more important than ever. Thankfully, customers are telling businesses what they like and what they don’t like through a...

                Alyona Medelyan
                6 August 2020
            
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5 Content Tips to Engage Second Language English SpeakersJust because your audience knows English doesn’t mean they know your English. The world’s 1.75 billion English speakers learned all different kinds of it. For many it's their second language. Here are five ways to...

                Paul Morin
                6 August 2020
            
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Ecommerce - A Decade of Change in 1 YearThe year of 2020 is here to further transform the world of ecommerce.

                Eric Jan C. van Putten
                5 August 2020
            
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Why Do Brands Put Up With Low Conversion? And What to do About ItYour website is your shop window, your catalogue, your brochure, your whole offer right there on display to millions of potential customers at the end of a finger; everything rides on them finding just what they need....

                Jamie Challis
                5 August 2020
            
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The Complete SEO Checklist For Websites In 2020Increase traffic and gain more brand recognition is the goal of every ecommerce site. SEO is one of the tools which can help store owners achieve this goal. However, to make SEO work effectively is a challenge for...

                Jade Nguyen
                4 August 2020
            
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How to Use Data to Steer Your Marketing Spend Data is used to define marketing strategies and achieve results brands are looking for. Here are four tips to unlock your data and increase conversions. 

                Valerie Lalonde
                4 August 2020
            
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Why is Cloud Computing indispensable for B2B e-commerce?As a B2B company, are you looking for a new or better e-commerce system? Instead of updating or migrating, yet again, your current on-premise system, you should consider the huge benefits of migrating to an e-commerce...

                Ilse Lauwens
                4 August 2020
            
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How to Improve the ROI of Your Customer Experience ProgramMeasures such as customer segmentation, customer data collection, and identifying patterns in customer behavior can help you achieve better ROI from your customer experience initiatives.

                Robin Singh
                3 August 2020
            
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My Top 5 SEO Tools in 2020A successful SEO strategy requires input from multiple sources and a wide range of digital tools. These tools provide valuable insight into the performance of your SEO strategy as well as showing you the opportunities...

                Jack Kennedy
                3 August 2020
            
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B2B Marketing Stats and Figures 2020 to Stabilize Your BusinessThe year 2020 has turned out to become a disaster for businesses around the globe. Regardless of that fact, whether you are running a B2C or B2B company, your sales figures must have dropped due to the global lockdown...

                Beatrice McGraw
                31 July 2020
            
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The Global Influencer Marketing Podcast The Branded Content Marketing Association produce a regular podcast from around the world on influencer marketing presented by global head of influencer marketing Gordon Glenister.

                Gordon Glenister
                31 July 2020
            
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The Importance of Predictive Analytics in the Era of Digital MarketingPredictive analytics is not a new thing in the digital marketing space. Predictive analytics tools analyzing tons of data and converting it into insights to help businesses maximize their revenue. These algorithms are...

                Richa Pathak
                30 July 2020
            
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In the quest for the right Digital Commerce Platform, Flexibility is key!If you are reading this, you understand the basics: an e-commerce platform has become a must to grow in digital commerce. And this is no longer only applies to retail, but also in B2B; there is a need to transform...

                Ilse Lauwens
                30 July 2020
            
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Search and You Won’t FindSome people love wasting time searching for products and services online, most however, don’t. They just want companies to make it easy for them to find what they want.  Surprising perhaps, but search technology is...

                Jamie Challis
                30 July 2020
            
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Why a Tailor-Made Master Data Management Strategy Will Always be Your Best Bet to GrowMaster data management (MDM) plays a critical role in consolidating and cleansing data to provide reliable information for actionable insights. It serves as a go-to solution in this wave of unstructured data growth...

                Dietmar Rietsch
                29 July 2020
            
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Peer-to-Peer Partnerships can Help us Thrive, in a Pandemic and Beyond If there’s an upside to the current pandemic, it might be our newfound ability to collaborate more effectively, even when remote from one another. Through Teams, Zoom or WhatsApp, we have been obliged to...

                Daisy-Blue Tinne
                29 July 2020
            
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Should You Reduce Your Marketing Spend?Right now marketers have a great opportunity to shake off the “it’s the way we’ve always done things” mentality and revisit marketing automation strategies and processes to create a “this is how we do things now...

                Andrew Addison
                28 July 2020
            
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The Need for Embracing Digital Transformation SolutionsImplementing digital transformation solutions has become a critical requirement of the day for businesses. It accrues for them a host of benefits including remaining agile and competitive.

                Hemanth Yamjala
                28 July 2020
            
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Importance of Email Marketing for Better Conversion RatesEmail marketing has been around since the 1970s and is here to stay! A lot of people believe that email marketing is dead but it’s far from it. 

Email marketing is the king of all marketing channels and is still...

                Sara Williams
                28 July 2020
            
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How To Build An Inbound Marketing Strategy Powered by VideoAn effective inbound marketing strategy hinges on knowing what concerns and values drive your targets and developing content tailored to that. And a video-based strategy to follow your leads through their buying cycle...

                Victor Blasco
                27 July 2020
            
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How to Apply Data-Driven Content Marketing Data-driven content marketing is increasingly the norm, delivering relevant materials on websites and social media alike. However, it can also be used to generate insight for more traditional media too. Find out the...

                Howard Wilmot
                24 July 2020
            
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How to Transmit Brand Identity Correctly: Practical GuideWhen we talk about brand identity, we refer to the set of features that define the values ​​and mission of your business. These are transmitted through company logos, product designs, and business ethics. Each of...

                Blogger Cage
                24 July 2020
            
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