Article

Ilse Lauwens
Ilse Lauwens 30 July 2020

In the quest for the right Digital Commerce Platform, Flexibility is key!

If you are reading this, you understand the basics: an e-commerce platform has become a must to grow in digital commerce. And this is no longer only applies to retail, but also in B2B; there is a need to transform your business digitally. Today, every company that strives for business-to-business success must look for the right e-commerce platform.

Whether it is about commercial expansion, building a loyal customer base or facilitating self service, it is vital to find an e-commerce system that suits your business. Take Amazon, for example. What started as a small online bookstore in 1995 has become one of the leading international players, with sales of $87.4 billion by 2019. To boost your business - or even give it the breathing space it needs to grow - you need to jump on the bandwagon.

But even though the necessity is as clear as day, choosing an e-commerce platform is no easy task. Over the past two decades, the surge in demand for e-commerce platforms has led to a surplus of different technology options and providers. If you do not have an e-commerce platform yet, this can make you uncertain about which path to choose. If you have a current system, you may be confronted with its limitations and are looking to replatform. After all, not all e-commerce platforms are equal. Some systems do not allow a swift integration with third-party tools.  Others require significant investments before you even get started.

The road to the right platform is full of potential pitfalls. You could be tempted to choose a platform that provides a quick response to current needs without considering a long-term strategy or future expectations. Or you might be blinded by temporary considerations, such as cost or convenience, rather than more permanent factors such as scalability or changing customer demand. 

To avoid these pitfalls, it is better to choose an e-commerce solution that is flexible and easily adjustable. The ideal platform allows you to start small and grow organically at your own pace. Thanks to smooth API integration of third-party tools and the modular architecture, you choose and mix the tools you need without affecting the rest of the system. This allows you to scale or change course as required and respond more flexibly to your customers and the market's ever-changing needs and demands. 

Get started, grow at your own pace and adjust your strategy along the way. 

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