Article

Ilse Lauwens
Ilse Lauwens 10 August 2020

How B2B e-commerce drives your ROI

Over the next 5 years, B2B e-commerce is projected to experience the largest growth in the field of e-commerce. Therefore, it will be crucial for B2B businesses to invest in an agile solution that will help them tackle today’s challenges, and grow along with the company. But how exactly do you measure the impact of such an investment?

B2B e-commerce is booming. One of the main causes of this trend is that more and more millennials are involved in B2B purchase decision-making. Millennials who – when it comes to B2C – are already used to online shopping experiences that are personalized, mobile-friendly, and effortless.

Yet, to successfully attract customers, B2B businesses have to face a unique set of  challenges. Most companies do not sell their products directly to the end customer, and all of them have to deal with complex and extensive sales processes.

Moreover, many are concerned that making the leap to B2B e-commerce may cause a channel conflict or, worse, jeopardize existing relations. 

With these challenges in mind, we understand why B2B businesses feel hesitant about venturing into the virtual unknown. Or why their number one question is: How do I measure the ROI of my B2B e-commerce? Will it be worth the investment? The short answer – yes. Virto Commerce's e-book will show you exactly why and how.

The future of B2B e-commerce is agile

Yet, in order to harvest the full potential of B2B e-commerce and maximize your ROI, your business requires more than a one-size-fits-all software monolith. 

When you implement an agile and modular approach to your B2B e-commerce strategy, it becomes an organic digital extension that will grow along with your company’s future business needs. As such, your B2B e commerce will enable you to…

  • Reach, attract, and serve new buyers by tapping into market segments you hadn’t actively targeted before. 
  • Generate incremental revenue from existing customers through up-selling and cross-selling, as well as increase the customer lifetime value.
  • Reduce the costs related to marketing campaigns, as you can now target buyers directly.
  • Automate repetitive and time-consuming tasks. When aligned effectively, your e-commerce will significantly reduce the risk of human error and help your sales and marketing teams to focus on what truly matters: your buyer.

Curious how B2B e-commerce helps companies worldwide build stronger customer relations and significantly increase online sales? Virto Commerce have collected the key insights in a must-read e-book for every B2B business ready to make a smart investment in a smart future.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Personalize Your Marketing Using 15 AI-Powered Prompts

Personalize Your Marketing Using 15 AI-Powered Prompts

Personalization has undoubtedly become one of the key elements that marketers shouldn’t ignore or underestimate any longer. With consumers increasingly expecting tailored experiences, the ability to customize...

Georges Fallah
Georges Fallah 30 May 2024
Read more
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
Craft the Winning Experience: A Deep Dive into Customer Experience (CX)

Craft the Winning Experience: A Deep Dive into Customer Experience (CX)

Understanding Customer Experience (CX) is crucial for business success. This blog explores CX, trending questions, and the Future of CX. Learn how to craft exceptional experiences that keep customers coming back for...

Sukhdev Singh
Sukhdev Singh 5 June 2024
Read more
7 Reasons Why Social Media Marketing is Important For Your Business

7 Reasons Why Social Media Marketing is Important For Your Business

In the past two decades social media has become a crucial tool for marketers, enabling businesses to connect with potential customers. If your business has yet to embrace social media and you want to know why it is...

Sharron Nelson
Sharron Nelson 29 February 2024
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more