Article

Gordon Glenister
Gordon Glenister 31 July 2020
Categories Advertising, Affiliate Marketing, B2B, B2C, Content, Search Marketing, Social Media

The Global Influencer Marketing Podcast

The Branded Content Marketing Association produce a regular podcast from around the world on influencer marketing presented by global head of influencer marketing Gordon Glenister.

 

In this episode leading content creator, actress and presenter Amber Doig-Thorne discusses what its like to be a content creator and how brands can work effectively on influencer marketing campaigns. https://www.thebcma.info/influence-global-podcast/

0

Comments
Please login or register to add a comment.

Author Profile

Gordon Glenister
Gordon Glenister Global Head of Influencer marketing and presenter of Influence Podcast BCMA (Branded Content Marketing Association
United Kingdom

I am an international expert in the areas of membership, promotional merchandise influencer marketing. I am developing the influencer marketing channel at the BCMA but I still work for clients in the merchandise and membership areas

See more about this author

Skills

This user has not entered their Skills

Previous Experience

This user has not entered their Previous Experience

Education & Qualifications

This user has not entered their Education & Qualifications

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
10 Factors that Influence Customer Buying Behaviour Online

10 Factors that Influence Customer Buying Behaviour Online

Now is an era where customers take the center stags influencing business strategies across industries. No business can afford to overlook factors that could either break the customer experience or even pose a risk of...

Edward Roesch
Edward Roesch 4 June 2018
Read more
A New Framework for the Marketing Mix – ‘The Customer Mix or 6W’s’

A New Framework for the Marketing Mix – ‘The Customer Mix or 6W’s’

Many of you will have studied marketing at University. You will have learnt all about the marketing mix. My question is whether or not the Marketing Mix is still meaningful in this day and age?

Martin Newman
Martin Newman 6 August 2018
Read more
AI-driven Personalisation Dominates the Future of Travel and Hospitality Marketing

AI-driven Personalisation Dominates the Future of Travel and Hospitality Marketing

Travel and hospitality marketing is on the verge of dramatic transformation. Personalisation of marketing communications is moving from dream to necessity, and the change is putting marketers in the driving seat.

Michael Nutley
Michael Nutley 3 December 2024
Read more