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Five steps to achieving marketing agility

Five steps to achieving marketing agility

Customer experience is today’s marketing currency. It’s what differentiates and singles out the best of breed, not just within specific markets but across all markets. That’s because consumers don’t compare within...

Josie Klafkowska
Josie Klafkowska 7 November 2019
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How to stop SLA breaches

How to stop SLA breaches

Customer experience has never been so vital for a business. With minimal differences between competitors’ features and even pricing, excellent customer service can make a difference. This article discusses where a...

John Cheney
John Cheney 7 November 2019
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3 Tips for Marketing Your Business Online This Fall

3 Tips for Marketing Your Business Online This Fall

We are officially at the beginning of the holiday season. For small business owners, this new season brings with it an abundance of marketing opportunities to promote your business. Take advantage of the new season...

Megan Totka
Megan Totka 7 November 2019
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How to Adapt Your Content Strategy to the Future of Google

How to Adapt Your Content Strategy to the Future of Google

Do not forget about long-form content. Use articles that are more than 1,000 words to cater to your passionate followers and loyalists. Given how Google’s recent algorithms assign greater value to longer-form content,...

Vishal Vivek
Vishal Vivek 6 November 2019
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10 components that should be on every website’s homepage

10 components that should be on every website’s homepage

If there is anything that can be considered the face of your company, it is the main page of your website. It is tasked with getting a person’s attention in only a small amount of seconds. This makes it hard deciding...

Ranjeet Singh
Ranjeet Singh 6 November 2019
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How To Effectively Evaluate Your Content Marketing Strategy

How To Effectively Evaluate Your Content Marketing Strategy

Creating an effective content marketing campaign is only half the battle. The biggest challenge teams face is measuring the effectiveness of pieces that are being sent out. This article helps you evaluate your...

Adam Little
Adam Little 6 November 2019
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Ethics and Solutions of Choice Architecture in 2019

Ethics and Solutions of Choice Architecture in 2019

Every day humanity generates 2.5 quintillion bytes of data. It’s hard to fathom how any one person could manually organize this vast collection in search of valuable information. To solve this issue, IT specialists...

Yaroslav Kuflinski
Yaroslav Kuflinski 5 November 2019
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7 Steps to Make, Use and Perfect Automated Email Workflows

7 Steps to Make, Use and Perfect Automated Email Workflows

As a business owner, you need a strategy that helps you maintain engagement between the business and your customers. Interacting with your customers throughout their customer journey is how you retain them. Automated...

Natalie Crawford
Natalie Crawford 5 November 2019
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6 Emerging Ecommerce Businesses that are Turning Big Profit in 2019

6 Emerging Ecommerce Businesses that are Turning Big Profit in 2019

Let’s say you want to get into the clothing business. This category includes a wide variety of products. From athletic apparel to summer wear, the market is too big. It is difficult to target both 25-year-old...

Evelyn Johnson
Evelyn Johnson 5 November 2019
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Is Content Still King?

Is Content Still King?

The phrase ‘content is king’ has been around for some time. It was originally coined in 1996 by billionaire and Microsoft founder Bill Gates when he published an essay predicting the internet would become a...

James Murray
James Murray 5 November 2019
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Brief Guide: Leveraging SEO to Boost Ecommerce Sales

Brief Guide: Leveraging SEO to Boost Ecommerce Sales

For anyone hoping to see sensible profits from their site, it is important that they are able to stand out from the crowd and attract customers to that site. Many may opt for paid advertising, but a great way to boost...

James Dean
James Dean 4 November 2019
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Why Do You Need a Product Information Management (PIM) System? [Infographic]

Why Do You Need a Product Information Management (PIM) System? [Infographic]

Below infographic shows why a robust PIM platform is key for enterprises to solve their product information management challenges and build a stronger foundation for personalized customer experience.

Rajneesh Kumar
Rajneesh Kumar 4 November 2019
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Why the Cloud Is Proving Invaluable for Marketers

Why the Cloud Is Proving Invaluable for Marketers

The words ‘cloud-computing’ were first uttered more than a decade ago, yet despite this, businesses are only beginning to embrace this relatively ‘old’ technology. Initial concerns regarding privacy and security, as...

Helen Aboagye
Helen Aboagye 4 November 2019
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17+ Eye-catching Minimalist Website Designs Curated for your Inspiration

17+ Eye-catching Minimalist Website Designs Curated for your Inspiration

A minimalistic website is a trend that’s been evolving over the years. This trend is seeing even fewer details and more empty space than before. Simple things are difficult. It’s a challenge to keep your site from...

Aakansha Damani
Aakansha Damani 1 November 2019
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The Sobering Truth About Guest Post Submissions Revealed

The Sobering Truth About Guest Post Submissions Revealed

Everything points to guest authors and blog post contributors being a blessing in our content-hungry era. But is there a dark side to the joys they bring onto your website?

Tony Tomov
Tony Tomov 1 November 2019
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How To Personalize Your Email Campaign Effectively

How To Personalize Your Email Campaign Effectively

Customers today are accustomed to expecting personalized service, both online and offline. Email marketing has been the channel with the highest ROI consistently, so personalizing email campaigns for better results is...

Koushik Marka
Koushik Marka 31 October 2019
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Bridging the Gap Between Traditional and Digital Advertising

Bridging the Gap Between Traditional and Digital Advertising

In the digital era, there is often a disconnect between traditional and digital strategies, often resulting in mixed messages. This can impact negatively on the ROI of a campaign. To avoid this, it’s essential to...

Samantha Fletcher
Samantha Fletcher 31 October 2019
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How to Proof Marketing Success? – It is in the Pudding

How to Proof Marketing Success? – It is in the Pudding

How many times have you heard this phrase? “Proof is in the pudding.” This idiom is usually stated that the proof is in the pudding and means that the result is the mark of the success or failure of one's...

Brad Chuck
Brad Chuck 31 October 2019
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What Are the Best Ways to Generate Quality B2B Leads?

What Are the Best Ways to Generate Quality B2B Leads?

B2B lead generation is all about inspiring trust in potential customers & showing them the value of your products or services to attract, engage, convert & retain them as customers. In a world driven by data...

Asim Husain
Asim Husain 31 October 2019
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How Marketers Drive Brands With Snapchat

How Marketers Drive Brands With Snapchat

Using Snapchat for brand marketing is almost obligatory if your prevalent audience is Generation Z and users below 34. Over 71% of them use Snapchat daily and launch the app around 11 times a day. After problems with...

Daniel Wilson
Daniel Wilson 29 October 2019
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Analytics Made Easy with Google Data Studio

Analytics Made Easy with Google Data Studio

Web analytics are Marmite to digital marketers, they either love them or hate them. However, every marketing professional knows that it’s essential to keep on top of analytics and it isn’t as difficult as you might...

Nick Maynard
Nick Maynard 29 October 2019
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Defining Your Digital Strategy and Setting Goals

Defining Your Digital Strategy and Setting Goals

Strategy is the bedrock of business and most serious entrepreneurs wouldn’t dream of setting-off on a journey without any idea of where they are going or how they are going to get there. However, when it comes to...

Nick Maynard
Nick Maynard 28 October 2019
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Preparing for AI Driven Future with Hybrid Cloud

Preparing for AI Driven Future with Hybrid Cloud

Organizations across the globe are buzzing about the cloud as the savior of their data management needs that provides them with the assistance they require for their business solutions. In this digital era of insights...

Ronald van Loon
Ronald van Loon 28 October 2019
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Should CMOs see Algorithms as Friend or Foe?

Should CMOs see Algorithms as Friend or Foe?

The conversation on AI and the future effect of algorithms on marketers continues post DMEXCO and today played host to a panel session hosted by Scibids on this hotly debated topic. Using algorithms to buy media us...

Florian Gramshammer
Florian Gramshammer 28 October 2019
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How Local SEO Works and Why It Matters

How Local SEO Works and Why It Matters

If you own a local company, chances are you know the value of investing in local SEO. Not only does local SEO increase website traffic, but it attracts local leads.

Esther Muwombi
Esther Muwombi 28 October 2019
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