Megan Totka
Megan Totka 7 November 2019

3 Tips for Marketing Your Business Online This Fall

We are officially at the beginning of the holiday season. For small business owners, this new season brings with it an abundance of marketing opportunities to promote your business. Take advantage of the new season and use it to find ways to effectively engage your customers and generate more business.

As the leaves change colors and pumpkin flavored desserts begin to fill the shelves of stores, consumers will have holidays on the brain. With the summer coming to a close, it’s essential to make sure that your digital marketing is competitive. After all, watching video content and social media are the two most popular online activities. Take a look at these three tips to help you ensure your online marketing strategy is ready for fall to secure a successful season for your business.

Advertise Your Fall Deals

If you have any specials this fall, make sure to include them in your marketing mix. Do not simply assume that your promotion will get noticed from traffic that is already going to your site. Get the word out about the fall specials by updating your advertisements and pushing out engaging posts on social media.

Make your specials easy to locate on your site as you would if you sent out direct mail marketing materials. More often than not success happens with simple direct marketing moves. You don’t want to send your website visitors on a wild goose chase to locate coupons or other deals. The key is in recognizing and replicating the steps you take to reach customers in a brick-and-mortar store. Aim to do the same on your website – find ways to reach the customer and get them to take action. It cannot be stressed enough how important call-to-action buttons are for the customer engagement experience.

When you prioritize a strong online presence, you will position your business for a solid ending to the year and set it up for an excellent start to the new year.

Bump Up Your Presence on Social

You need a great website for sure, but you need to do more to ensure you have a great online presence. If you want to enhance your online engagement with your customers, you need to bump up your social media marketing strategy. Social media allows you to develop a voice for your business and communicate with both your existing and prospective customers.

A great thing about social sites is that they have advertising platforms which enable you to produce messages that make an impact with customized targeting. Take the time to learn how to increase Instagram engagement and the best ways to interact with your Facebook followers. It’s important to have a good time on social media yet you have to remember the business objectives you are aiming to achieve. Nowadays, social media is one of the most effective and inexpensive tools a business can have at its disposal, so being present in social media platforms is basically a no-brainer.

Invest in a Mobile-Friendly Website

If you haven’t already, make sure to invest in a mobile-friendly website. There are more customers than ever browsing the internet on their smartphones and they’re spending more time online than users on laptops or desktop computers.

It is also vital to have a website designed so it is responsive across all devices to deliver an excellent experience no matter what device consumers use. Ensure your content is large enough to read across all devices too. If mobile users have to zoom in on your content to read what you are offering, your site isn’t mobile friendly. If your business sells products or services online, this is where "shopping cart abandonment" finds its highest numbers. Make sure to work closely with your website designer to ensure your site will be mobile-friendly every step of the way and test it on your end as many times as you can.   

Focusing on a robust online presence is crucial to help your small business experience a solid finish to the year. Remember preparation is one of the main vehicles to drive you and your business into the great and fun road to success. Now, what steps are you taking to prep your business for the impending fall season?

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