Articles - October - 2019

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Why Future of Manufacturers’ Is Secure With Headless Commerce?

Why Future of Manufacturers’ Is Secure With Headless Commerce?

To build strong, digital customer experiences, manufacturers require agile architecture. Headless commerce is the solution.

Dietmar Rietsch
Dietmar Rietsch 25 November 2019
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7 Ways to Improve Customer Experience for Ecommerce

7 Ways to Improve Customer Experience for Ecommerce

According to a Forrester study, businesses that focus on customer experience “have 1.6x higher brand awareness, 1.5x higher employee satisfaction, 1.9x higher average order value, 1.7x higher customer retention, 1...

Dwayne Charrington
Dwayne Charrington 25 November 2019
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The Future of Retail: Online vs Offline

The Future of Retail: Online vs Offline

As we get bombarded with stories of blood on the high street and commentators keep saying we are moving from a world of physical shopping to online-only, it seems more and more unsubstantiated statements about the...

Crawford Davidson
Crawford Davidson 19 November 2019
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B2B Marketers and LinkedIn: The Unbreakable Bond

B2B Marketers and LinkedIn: The Unbreakable Bond

LinkedIn has become the favorite networking platform for B2B marketers. LinkedIn and B2B professionals go hand in hand whether it be marketing or recruitment, LinkedIn has proved to be a best friend for the...

sonal M
sonal M 18 November 2019
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The 'Average Position'​ Metric was Retired by Google. What Does This Mean for Search Marketing?

The 'Average Position'​ Metric was Retired by Google. What Does This Mean for Search Marketing?

A lot has happened in the past few months with Google Ads. Average Position tracking is gone, there are now multiple impression share metrics to keep track of, and search marketing will never be the same! What does...

Jonas Dominique
Jonas Dominique 15 November 2019
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What is the Customer Experience Gap?

What is the Customer Experience Gap?

We hear companies throwing around common phrases like, ‘Customer centricity is at the heart of our organisation’ and ‘We’re very much in tune with the needs of our customers’. Not surprisingly, seeing as how according...

Udesh Jadnanansing
Udesh Jadnanansing 15 November 2019
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Content distribution. How to boost it?

Content distribution. How to boost it?

Content marketing is one of the most popular and effective marketing techniques nowadays. No wonder why 91% of B2B marketers are planning to use content marketing in their strategies. Articles, podcasts, and...

Nina Kozłowska
Nina Kozłowska 15 November 2019
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Why Should Companies Invest in Customer Retention?

Why Should Companies Invest in Customer Retention?

“There is a big difference between a satisfied customer and a loyal customer.” – Shep Hyken... Smart businesses know that satisfying a customer once isn’t enough, they need to make him loyal to the business. Customers...

Anuj Yadav
Anuj Yadav 14 November 2019
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‘Tis The Season: 4 Ways To Boost Sales With Seasonal Keywords

‘Tis The Season: 4 Ways To Boost Sales With Seasonal Keywords

Search Engine Optimisation is often preoccupied with major terms. But if you’re an accommodation provider, tourism operator, or eCommerce store, your keywords should be changing with the seasons! It’s the best way to...

Robert Kramers
Robert Kramers 14 November 2019
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How Can Personalisation Increase The Impact Of Email Marketing?

How Can Personalisation Increase The Impact Of Email Marketing?

Email personalisation is one of the key elements to drive more revenue and increase the customer base, but with increased competition, basic personalization is failing to make the right engagement with the customer...

Clara Beck
Clara Beck 14 November 2019
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The Power of Regional PR

The Power of Regional PR

The ways in which news is provided and how we consume and read it is changing faster than ever before. While we wonder what will be wrapping our fish and chips in, in the not-so-distant future, the world of digital...

Holly Barry
Holly Barry 13 November 2019
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7 Benefits of Social Media Marketing

7 Benefits of Social Media Marketing

Businesses use social media platforms for more than connecting with people they know. Marketing on social media platforms coupled with the ease of access to internet has led to the decline of traditional marketing...

Boris Dzhingarov
Boris Dzhingarov 13 November 2019
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Virtual Assistants: Key Factor in a Startup Business’ Growth

Virtual Assistants: Key Factor in a Startup Business’ Growth

Have you ever wondered why some startup businesses seem to boom and achieve growth in just a short period of time? Why is it that there are times wherein startup businesses display a surprisingly increasing trend in...

Merlene Leano
Merlene Leano 13 November 2019
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How to Manage Your Brand's Reputation on Amazon

How to Manage Your Brand's Reputation on Amazon

Amazon is the go-to platform when it comes to where most shoppers begin their purchasing journey. However, that platform presents challenges for brands focused on managing their on-line reputation. Everything from...

Michael Begg
Michael Begg 12 November 2019
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6 Marketing Design Trends We Will See in 2020

6 Marketing Design Trends We Will See in 2020

Marketing design trends are set to change quite rapidly over the course of this year and will have a massive impact on digital and print marketing in 2020. For marketers, knowing what trends to focus on could be all...

Ronita Mohan
Ronita Mohan 12 November 2019
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Succeed In The Digital Marketplace With These Online Listing Tips

Succeed In The Digital Marketplace With These Online Listing Tips

As more of your target customers are entering the digital marketplace, so is your competition. Stay ahead of the game by creating online listings and promotional posts that stand out from the rest. This post includes...

Kiana Mason
Kiana Mason 12 November 2019
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10 Ways to Increase Value from Business Intelligence in 2020

10 Ways to Increase Value from Business Intelligence in 2020

Business intelligence (BI) uses software and services to turn data into actionable insights that help an organization's strategic and tactical business decisions. Business Intelligence BI applications access and...

Abhi Marketing
Abhi Marketing 12 November 2019
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Why Enterprises Are Building Their Own Custom Mobile Apps

Why Enterprises Are Building Their Own Custom Mobile Apps

Now, there are a number of reasons as to why the businesses are opting for custom made apps which are as mentioned below.

lasya bailey
lasya bailey 12 November 2019
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Digital Marketing 2020: Know the Top 8 Trends

Digital Marketing 2020: Know the Top 8 Trends

There are only two months ahead of 2020, and with it, a number of changes in the way we communicate with the consuming public. Get ready to leverage your online strategy with the 8 biggest digital marketing...

Peter Peng
Peter Peng 11 November 2019
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How to Market Your App Globally

How to Market Your App Globally

The mobile app market is thriving, and according to Statista, by 2020, mobile apps are expected to produce $189 billion revenue via in-app advertising and app-stores. The figure exhibits the sheer potential of mobile...

Waqar Ahmed
Waqar Ahmed 11 November 2019
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6 Tips on How to Find and Sell in New Markets

6 Tips on How to Find and Sell in New Markets

On paper, business tips and suggestions always come quite easily. Create business, market business, sell product, profit, retire to southern Spain. Just to remind you of your goal, you keep a picture of those white...

Digital Doughnut Contributor
Digital Doughnut Contributor 11 November 2019
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5 Terrible Ways You’re Sabotaging Your Business Growth

5 Terrible Ways You’re Sabotaging Your Business Growth

Did you know? You could be sabotaging your business growth without knowing it. Yes, it can happen without your knowledge. The excitement of starting a new business as an entrepreneur can be overpowering, with some...

Mos Clement
Mos Clement 11 November 2019
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Psychological Tips to Get the Most Out of Your Budget Marketing Strategy

Psychological Tips to Get the Most Out of Your Budget Marketing Strategy

Small businesses across the world struggle to compete with giants like Amazon and Google. It's essential to use every opportunity to get a competitive advantage when your budget is limited. These tips will help...

Samantha Brannon
Samantha Brannon 8 November 2019
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A Picture Worth a Thousand Words: How Selfies are More than Just Casual Pictures

A Picture Worth a Thousand Words: How Selfies are More than Just Casual Pictures

Have you ever wondered about the impact a picture you take of yourself will have in the future? This article goes over how the simple 'selfie' has now become not only a trend, but a way to document identity...

Susan Ranford
Susan Ranford 8 November 2019
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Best Practices to Generate Leads Through Email Marketing For Your Business

Best Practices to Generate Leads Through Email Marketing For Your Business

When it comes to lead generation, over and over again, it’s been proved that email marketing is the best bet. With the right strategy and practices, emails can turn out to be your ideal lead generating tool. However...

lauren williams
lauren williams 8 November 2019
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