2016 - Digital Doughnut

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4 Reasons Why Real-Time Triggers Are Important This Holiday SeasonReal-time triggers are critical for delivering the right message at the right time to your customers, no matter where they are in their individual shopping journeys. But during the fast-paced holiday season, marketers...

                Sruthi Narayanan
                1 November 2016
            
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What The Facebook Algorithm Change Means For YouIn June 2016, Facebook announced changes to its algorithm which changes the way we use Facebook as a promotional tool. It seems that most social media platforms prefer brands to pay for exposure and reach, and this is...

                Julie Cave
                1 November 2016
            
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Reading Our Content Makes You 40% More AttractiveAccording to our “analyst” reading our content not only makes you 40% more attractive but also increases your marketing knowledge by 31%.

                Rowan Heasley
                1 November 2016
            
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Social Media Engagement Before and NowBefore you hold your event, you can use the social media platforms including Facebook, Twitter and LinkedIn to build your engagement between those attending including new registered people. The problem is that many...

                Faizan m. Syed
                31 October 2016
            
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5 A/B Testing Tactics that Improve Your Email Campaign PerformanceAccording to Event 360, President Obama raised an additional $60 million, using A/B Testing! Now that’s impressive! A/B testing is a vital tool used by many marketers to optimize their email marketing campaign results...

                Richard Fallah
                31 October 2016
            
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Why Halloween is the Future of Marketing An exploration of using themes present during Halloween, to create engaging brand communications, with multiple possibilities for digital content.

                Warren Hayes
                31 October 2016
            
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Collection Of The Best Email Testing Tools OnlineDon’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in...

                Roland Pokornyik
                31 October 2016
            
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3 Reasons Your Social Media Strategy Isn't WorkingWhat went wrong? Do our fans not like our content? Where did we miss the mark? If you've found yourself in this situation, you're not alone. We’ve all been there. Here are 3 reasons why your social media...

                Charlotte Chipperfield
                31 October 2016
            
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How to Get the Most out of Your Digital AgencyChoosing a digital agency should be like choosing a business partner. Do you want a partner to simply supply you with assets, or do you want a partner that takes a more strategic interest in your business and long...

                Tim Parfitt
                28 October 2016
            
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A2P: How Businesses and Customers Are Talking to Each OtherSMS was once described by Vodafone founder, Sir Chris Gent, as “the closest thing to pure profit ever invented”. But, a lot has changed since then...

                Matthew Winters
                28 October 2016
            
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The Next Goal: Improving Chat Bot and SMS User ExperienceSmartphone users are experiencing app fatigue and will migrate towards something else as soon as they find it. Well, in the coming months, chat bots and SMS will be what they’re looking for.

                Oisin Lunny
                28 October 2016
            
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The State of Social Media Marketing – Key Trends, Strategies, and Statistics to Power Your MarketingSocial media has reshaped our daily lives – how we socialize, shop, stay informed, work, research, and spend our leisure time. The number of worldwide social media users is expected to reach 2.95 billion by 2020...

                Larisa Bedgood
                28 October 2016
            
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Can Messaging and Chatbots become a $40+ Billion Market Opportunity?Messaging platforms like FB Messenger, Slack, Kik, and Telegram have embedded themselves within the flow of people’s daily lives. Its no wonder why chatbots should represent the future of e-commerce.

                Chike Agbai
                27 October 2016
            
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6 Best Ways To Get Responsive Converting VisitorsWe all know that commenting is one of the professional exposure favourites, but there are a few rules to consider. For the purpose of this post, I will cover 6 of the more important aspects to consider when you decide...

                Deon Christie
                27 October 2016
            
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Content Hacking: Are You Headed To Your True North?Talking about content hacking, research says that the 1st listing on Google receives 33% of traffic while the second position receives 18%. From there, the percentage dwindles down the line.

                Tobi Adono
                27 October 2016
            
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Why Doesn’t My Agency New Business Activity Work?Many agency folks we meet have tales of woe about how their agency new business activity is ineffective or stop start. As a a result growth is unpredictable, or any growth that occurs is organic – people call them...

                Incite New Business
                27 October 2016
            
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How To Boost Domain And Page AuthorityWith regards to a lot of increased inquiry on this topic within my audiences, I decided to write this article in response to this common need. Domain and Page Authority of your Blog are two of the attributes that will...

                Deon Christie
                26 October 2016
            
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Modern Businesses Must Invest In Content Marketing and Here is Why Read about why businesses must invest in content marketing. 

                Oscar Waterworth
                26 October 2016
            
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7 Phases of Web Design ProcessEvery business needs a good website in the digital age. So, we decided to standardize the web design process into 7 phases which will enable you to deliver projects efficiently as well as effectively.

                Deepak Bisht
                26 October 2016
            
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It's Kind of a Funny StoryIn this post I illustrate how to be hated by many, envied by some and wanted to be visited by all...out of pure curiosity. A pivotal lesson in branding can be grasped here, and that is in reality you cannot...

                Abdaraouf Zouai
                26 October 2016
            
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How Much Is the Content of Influencers Worth?Since the rise of influencer marketing the debate on whether or not brands should pay influencers or not, remains a frequent question. 

                Chiara Di Rago
                26 October 2016
            
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All You Wanted To Know About Email LocalizationEmail localization is not only about translation. If you want to truly localize your responsive email templates, you need to go much further and tailor your content to different customer needs. This article will guide...

                Roland Pokornyik
                25 October 2016
            
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Stranger Things – Content Marketing Lessons From The Upside DownThis supernatural thriller series created enough of a stir amongst the Netflix community that a second season is now in the process. But it also created a stir in my mind as I registered a few little lessons this...

                Ben Hollom
                25 October 2016
            
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So, What Does the Future Consumer Look Like?Almost a year in I’ve been in the marketing space, and successfully transitioning from traditional PR. The best part is it’s not just any type of marketing but a new school of thought and less traditional in its...

                Thabiso Moloi
                24 October 2016
            
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Use Compelling Content to Drive White-hat Link Building Opportunities to Your WebsiteContent will be at the heart of all link building strategies in the future. Google has always said that it wants webmasters to acquire links naturally and with the rollout of Penguin 4.0, the trend is set to continue. 

                David James
                24 October 2016
            
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