2016 - Digital Doughnut

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15 Top Marketing Charts for 2016 You Don’t want to MissWith 2016 coming to a close, let’s take a look back at some of the most interesting marketing charts that best summarize the year and where we are headed in 2017.  Content is becoming more and more visual, so what...

                Larisa Bedgood
                8 November 2016
            
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How to Stop Direct Debit Failures Killing Your BusinessFailed direct debits are a serious threat to subscription and membership based businesses. They are a key churn trigger as customers re-evaluate your service when deciding whether to set up a new direct debit. If you...

                Robert Quint
                7 November 2016
            
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Customer Segmentation Means Success for Modern MarketersThe concept of segmentation can often be misunderstood or confusing, as it is a word that comes with many uses. While it isn’t a new topic, it is garnering more and more interest from marketers looking to tackle it at...

                Jalna Soulage
                7 November 2016
            
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Inside Tips on How to Select Right SMS GatewayOver the last few decades or so, the use of mobiles has rapidly increased. Nowadays most people prefer using smartphones that offer a wide range of features for their customers. Statistics reveal that the number of...

                Nidhi Agrawal
                7 November 2016
            
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4 Google Analytics Metrics To Improve Your Website ContentIf you’re not well versed in Google Analytics, and you’re not a big fan of numbers and statistics, a visit to your GA dashboard can be a bit of a confusing experience. But when you know what to look for – and you...

                Jade Crerand
                7 November 2016
            
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5 Copy Writing Tips to Increase Your SEOWrite great content that both readers and search engines will love.

                Chad Reinertson
                7 November 2016
            
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Top Pros And Cons in Creating an App For Your HotelIf you’re the owner of a hotel, you must have noticed the usual customers you have. Is it true that they spend at least 30% of their holiday on their phones? Probably, because they want to remember the holiday forever...

                Mehul Rajput
                4 November 2016
            
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When One Missed Signal Leads to A Horrible Product RecommendationMarketers need to be able to inform every message, campaign, and product recommendation with data about each customer's browsing patterns and personal preferences.

                Sruthi Narayanan
                4 November 2016
            
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Connected & Alone (Why Social Media Is Leaving Customers Unengaged)I recently had the privilege to participate in a summit event where marketing executives from across North America gathered to address the future needs and challenges facing marketing. Not surprisingly, one theme was...

                Kevin Adema
                4 November 2016
            
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When Sports and Influencer Marketing Come Together, Magic HappensFor as long as I can remember, I’ve always been an avid sports fanatic. For true followers, the passion for it is unrivalled and hard to replicate with the popular notion of “it’s not just a sport, it’s personal...

                Thabiso Moloi
                4 November 2016
            
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The Ingredients that Make a Good Blog PostWriting a good blog post has its rules. It’s like following the recipe for your favorite cake – it has ingredients and directions that you must follow so that you get the results you want. 
What are the ingredients...

                Sharon Israel
                4 November 2016
            
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How to Write Headings and Subject Lines That Are Seriously CompellingWith more and more pressure on marketers to scale their content efforts, those responsible for creating the copy need to be able to write headings and subject lines that are seriously compelling. 

                Sophia Skinbjerg
                4 November 2016
            
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Why Bother Creating a Personal Website? Behind the Scenes from Adventures in Personal BrandingOne of my favorite things over the year was starting a personal blog. (You can find my website here if you are curious.) How did it happen? Well...

                Olga Tsubiks
                3 November 2016
            
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Beware the Digital Candy Aisle Like many of you reading this article, I’ve spent years handling all sorts of digital campaigns and programs ranging from microsites to social media, loyalty programs to response-based campaigns, and so on. Trust me—I...

                Kevin Adema
                3 November 2016
            
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Three Ways to Take Control of Your Online Reputation (Plus: Free Tools to Help!)Just like your brick-and-mortar business, who you are online matters. We all know the importance (and ongoing maintenance) of keeping our in-person reputations intact, but how does your online reputation measure up?

                Marina Grindle
                3 November 2016
            
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3 Facebook Performance Indicators Crucial for Your BrandDoes anyone remember how much we used to care about the amount of fans a Facebook page had? How it was supposed to be such a huge indicator of success? Or even more recently, when a decrease in our relative organic...

                Jan Zajac
                3 November 2016
            
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What Is the Future of Data Warehousing? Most savvy businesses now understand that they must be customer-obsessed to succeed. They must have up-to-the-second data and analytical information so that they can give their customers what they want and provide the...

                Ronald van Loon
                3 November 2016
            
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4 Questions Answered about Emojis in Email Subject LinesThey have already invaded our text messages. And emojis are now taking over our email subject lines. From smiley faces to suns and small animals, these everyday life pictograms are now a way to communicate. Adding a...

                Marie-Pier Godere
                2 November 2016
            
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What Businesses Can Learn from Basketball CampsNo secret: today’s business climate is different and, continues to change...rapidly. Like never before, corporate cultures have to adapt to ever-present challenges of not only staying current with technology but also...

                Kevin Adema
                2 November 2016
            
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Why Email Marketing Remains to Be an Important Piece of the Marketing PuzzleWith the rise of new platforms to engage consumers, email marketing continues to flourish as a marketing channel. Email is a core channel that has evolved alongside changing customer expectations. It remains to be an...

                Jenna Tiffany
                2 November 2016
            
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The Emergence of the DIY Marketer Over 53 million people on LinkedIn have the term 'marketing' in their biography status - perhaps they are right to do so? 

                Brad Chuck
                2 November 2016
            
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11 Awesome Ideas For Your Next Retargeting Ad CampaignWhether you’re working in a SaaS company, with eCommerce, or in any other branch of sales and marketing, you can use retargeting in a lot of different and often remarkable ways. The following points will give you some...

                Emma Cullen
                2 November 2016
            
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Lean & Flexible Ads Delivered by 2017The IAB have released a new standard ad format portfolio for open consultation. The document outlines their proposals for changes to ‘standard’ ad formats, which they are looking to introduce in Q1 2017.

                Tom Cella
                2 November 2016
            
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Of Dragons, Dark Ages and DigitalIt’s time to slay the digital dragon…

On ancient maps, unknown spaces, those yet to be charted, were simply marked by the symbol of a dragon and the text: “HIC SVNT DRACONES”. It was a strong and clear warning: Be...

                Kevin Adema
                1 November 2016
            
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Keeping up with the pace of Trending Products on AmazonTo succeed in a fast-moving industry like ecommerce, retailers need to develop a special ‘superpower’ for spotting and creating new trends. Or do they?

                Andy Munarriz
                1 November 2016
            
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