Article

Chiara Di Rago
Chiara Di Rago 26 October 2016
Categories Content, Social Media

How Much Is the Content of Influencers Worth?

Since the rise of influencer marketing the debate on whether or not brands should pay influencers or not, remains a frequent question.

While marketers are happy to pay celebrities large amounts of money to promote brands via their social channels and even to become brand ambassadors, many brands remain hesitant when it comes to compensating bloggers/ vloggers for their work. Once we have moved passed just offering free tickets and products as compensation to influencers, brands and influencers still need to figure out how much to pay/charge.

One issue that still exists within the influencer marketing space is influencers not being sure what to charge, and brands not being sure how much to pay. In the past, there was nothing for influencers or brands to use as a benchmark. We can’t compare celebrity social profiles with that of an influencer, as an influencer’s audience is often more niche. This is however changing!

Today, there is technology able to estimate the social value of an influencer's tweets and then give them a guideline on how much to charge per social post. The Twitter calculator uses an algorithm which takes into consideration the following factors: The influencers engagement, reach, relevance and resonance, as well as what other influencers similar to that person are charging. With this information the calculator is able to generate an estimated cost, in less than 10 seconds.

With the cosmetics industry being one of the fastest markets to adopt influencer marketing. There is no wonder some of the most successful influencers are beauty influencers According to a recent study conducted by Fashion and Beauty Monitor in association with Econsultancy, the changing markets of the fashion and beauty industry as a result of digital technology has been most impacted by influencers.

In light of this, one can only wonder just how much the most successful UK bloggers could earn per Tweet, the results are likely to shock you too!

fleur.JPG

tanya.JPG

Zoella.JPG

I think it's safe to say the hard work of all these influencers has paid off. 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
‘Complainer marketing’ – should we harness rage to promote brands?

‘Complainer marketing’ – should we harness rage to promote brands?

As marketers, we're always looking to get the best results for our clients. But should we highjack the emotions of their customers to do so? No, as I explain in this post, you're better than that.

Tom Chapman
Tom Chapman 18 July 2018
Read more
10 Factors that Influence Customer Buying Behaviour Online

10 Factors that Influence Customer Buying Behaviour Online

Now is an era where customers take the center stags influencing business strategies across industries. No business can afford to overlook factors that could either break the customer experience or even pose a risk of...

Edward Roesch
Edward Roesch 4 June 2018
Read more
Artificial Intelligence in Content Creation

Artificial Intelligence in Content Creation

In this article, we will talk about AI in the field of content generation. We will look at what artificial intelligence is in terms of content, what AIs are on the market, and how we can interact with them.

Polina Kedis
Polina Kedis 12 May 2023
Read more
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

Whether you're a startup or an established business, the company website is an essential element of your digital marketing strategy. The most effective sites are continually nurtured and developed in line with...

Digital Doughnut Contributor
Digital Doughnut Contributor 7 January 2020
Read more