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The End Of Digital Advertising Is Near And You Know It

The End Of Digital Advertising Is Near And You Know It

Do you remember the day your boss told you to forget “Press Advertising”? Well, wait for it, because banner ads face the same destiny.

Demetris Stefani
Demetris Stefani 31 May 2016
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Big Data Tools & Techniques: What successful CMOs need to know?

Big Data Tools & Techniques: What successful CMOs need to know?

Big Data has the power to divulge amazingly helpful patterns and trends that can go a long way in improving the various business strategies of a company. Organizations can utilize the unprecedented data generated by...

Susheel Kumar
Susheel Kumar 31 May 2016
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The Evolution of Personalisation… and Why You Should Care

The Evolution of Personalisation… and Why You Should Care

This guide explores how personalisation has come about, the tools that are out there to make it work and how good they are. Hopefully it will help you decide which of the different capabilities you need to make your...

Jens Agerberg
Jens Agerberg 31 May 2016
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How to Use Blogs to Get into Google Top 10

How to Use Blogs to Get into Google Top 10

This article explains how I used Blog posts to get another Blog post into Google Top 10. As you will see, in one occasion 4 of my Blog posts got into Google Top 10 for the same keyword phrase. In another...

Steven Rich, MBA
Steven Rich, MBA 31 May 2016
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5 Non-Traditional Ways Retailers Are Using SMS For Strong Results

5 Non-Traditional Ways Retailers Are Using SMS For Strong Results

One of the greatest values of SMS lies in its versatility. Though it’s commonly used as a marketing tool for retailers, and rightly so, it’s worthwhile for much more. If you’re a retailer, you must recognize the full...

Oisin Lunny
Oisin Lunny 31 May 2016
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A Social Media Management Tool For Success..

A Social Media Management Tool For Success..

If you don't currently use a social media management tool, and are curious about Buffer, then you might find this interesting.

Claire Trevien
Claire Trevien 31 May 2016
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2 Digital Marketing Metrics Every Marketer Should Know, Part 2

2 Digital Marketing Metrics Every Marketer Should Know, Part 2

In the first part of the "2 Digital Marketing Metrics Every Marketer Should Know" series, I introduced the only 2 digital marketing success metrics that a marketing decision maker needs to know to be...

Milena Mitova
Milena Mitova 31 May 2016
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2 Digital Marketing Metrics Every Marketer Should Know, Part 1

2 Digital Marketing Metrics Every Marketer Should Know, Part 1

These 2 Digital Marketing Metrics are All Your Marketing Boss Needs, to Know You are a Star. If you want your marketing boss to appreciate your hard work and the awesome digital marketing results that you have...

Milena Mitova
Milena Mitova 29 May 2016
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Social Media for Film

Social Media for Film

Ever wandered how to use social media for film?

Fred Felton
Fred Felton 28 May 2016
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Where Do Your Business Leads Come from and How to Track It

Where Do Your Business Leads Come from and How to Track It

Have you ever received a lead from your website and wondered where the lead comes from? Did the lead saw your advertisement on Google, Facebook or that content article that you recently posted?

Jave Lin
Jave Lin 28 May 2016
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The Results of a Well Designed Website? Glad You Asked! How About Opt-ins, More Sales, More Success!

The Results of a Well Designed Website? Glad You Asked! How About Opt-ins, More Sales, More Success!

Creating a great design on a content website will play an important part in your user’s overall experience. Well thought out and implemented design can increase trust, while poor design does the opposite. Better...

Heidi Richards Mooney
Heidi Richards Mooney 28 May 2016
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Content Rejuvenation: Reduce, Reuse, Recycle

Content Rejuvenation: Reduce, Reuse, Recycle

Stop reinventing the wheel with your content development. Here's how you can work smarter, not harder, when publishing newsworthy content online.

Sarah Gate
Sarah Gate 27 May 2016
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5 Reasons Why Collaborative Cultures Work...

5 Reasons Why Collaborative Cultures Work...

Collaboration basically means to work together, and right now our technology, workplace environments, and everything in between is becoming more focused on helping this type of work culture thrive. But what have...

Hannah Brady
Hannah Brady 27 May 2016
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What Adele Can Teach Your Business About Content Marketing

What Adele Can Teach Your Business About Content Marketing

Many industry experts will tell you that strategic content marketing is quickly overtaking traditional advertising as a more effective tool in customer acquisition and retention. And it would appear that multi-award...

Nana T. Baffour-Awuah
Nana T. Baffour-Awuah 27 May 2016
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Who Are Your Most Valuable Visitors?

Who Are Your Most Valuable Visitors?

You have two types of visitors: the new and the returning. While the new/returning segment is about as old as it gets in ecommerce, digital marketers usually have a choice to make: Do they focus on finding new...

Kresten Bergsøe
Kresten Bergsøe 27 May 2016
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Nine Reasons to Believe ASP.NET is Future Ready

Nine Reasons to Believe ASP.NET is Future Ready

ASP.NET was released in January 2002 with version 1.0. Since then, tech giant Microsoft’s brainchild has never looked back. As per the recent report on web app framework usage, ASP.NET is more popular than its peers...

Meet Parmar
Meet Parmar 27 May 2016
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How to Build your Plane while Learning to Fly it

How to Build your Plane while Learning to Fly it

I was listening to an audio and heard the speaker say a very powerful quote, “You need to Build your Plane while your Learning to Fly it.” He was telling a story of how people would ask him, “What does it feel like...

Preston Vander Ven
Preston Vander Ven 27 May 2016
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Why An On-Boarding Process Is Critical For Your Business

Why An On-Boarding Process Is Critical For Your Business

“On-boarding” might sound like a made-up term spouted by marketers, but it’s not a new idea. Attract customers, create a good first impression, deliver the experience they expect every time and you’re more likely to...

Victoria Dadson
Victoria Dadson 27 May 2016
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The Omnichannel illusion

The Omnichannel illusion

Omnichannel is a marketing strategy that aims to recognize every individual customer whether they’re shopping online, offline, or both - and deliver a consistent progressive and fluent marketing experiences across all...

Kresten Bergsøe
Kresten Bergsøe 27 May 2016
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How to Create Personalized Content

How to Create Personalized Content

One to one marketing is not a distant abstraction - personalization is a simple creative technique. Real personalized content is build from the ground up with two things in mind: what subjects do you want to convey...

Kresten Bergsøe
Kresten Bergsøe 26 May 2016
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Setting the Example

Setting the Example

The most persuasive leadership skill is the personal example of a leader. A good leader sets a positive example in these ways....

Preston Vander Ven
Preston Vander Ven 26 May 2016
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Visuals Rule the Content Marketing World

Visuals Rule the Content Marketing World

Not many years ago, text posts and articles were the most important content for marketers, where writing lots of text was key. Today, an article or a blog post without an image doesn’t stand a chance! Preferably, the...

Ida Pettersen
Ida Pettersen 26 May 2016
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The Big Disconnect Between Data and Customer Experience

The Big Disconnect Between Data and Customer Experience

Data is power - everybody tells you. And Big Data promise better experiences adapted to individual behavior and preferences. However, historically, these promises have fallen short of reality. So why does it seem that...

Kresten Bergsøe
Kresten Bergsøe 26 May 2016
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The Marketing Industry Has/ Is/ Will Change and Agencies Aren't Changing with It

The Marketing Industry Has/ Is/ Will Change and Agencies Aren't Changing with It

My short catalyst for how marketing can be optimized for agencies and brands, by taking away less of an in-house human element, and moving towards technology and outsourcing. It's the most cost-effective and...

Victoria Apodaca
Victoria Apodaca 26 May 2016
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Personalization and Why It Is Different from Optimization, Predictions and Recommendations

Personalization and Why It Is Different from Optimization, Predictions and Recommendations

Since the dawn of the browser, people believed that the internet would deliver a digital experience smart enough to know our interests and wants. However improving the relevancy of the browsing experience is still in...

Kresten Bergsøe
Kresten Bergsøe 26 May 2016
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