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Straightforward Customers, but Complex Journeys!

Straightforward Customers, but Complex Journeys!

The ever-increasing number of new digital sales channels is leading to the emergence of new purchasing behaviours among consumers. Alert, straightforward and demanding, consumers want everything and they want it right...

Jonathan Pitcher
Jonathan Pitcher 20 June 2016
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3 Common Rookie Email Marketing Mistakes

3 Common Rookie Email Marketing Mistakes

As a B2B marketer, I create a lot of marketing emails, and I receive a lot too. So I’ve pretty much seen the good, the bad and the downright ugly of email marketing. A few common mistakes seem to show up over and over...

Nancy Murray
Nancy Murray 17 June 2016
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5 Steps to Achieving a Stronger Online Betting Experience

5 Steps to Achieving a Stronger Online Betting Experience

Research conducted by Global Reviews has identified some of the major pain points punters face whilst trying to place a bet online. Many of these problems can be mitigated by implementing the following tips.

Suzy Coulson
Suzy Coulson 17 June 2016
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A Marketer’s Guide to Using Data

A Marketer’s Guide to Using Data

Data is one of the most important assets in the marketing mix. Data-driven marketing delivers results in terms of customer loyalty, customer engagement and market growth.

Larisa Bedgood
Larisa Bedgood 17 June 2016
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Twitter Trends UK May 2016 – Sports Clubs and Captain America’s Boyfriend

Twitter Trends UK May 2016 – Sports Clubs and Captain America’s Boyfriend

Sotrender is happy to present the 8th edition of Twitter Trends UK – the first comprehensive report on the Twitter industry in the United Kingdom. We analysed reach, engagement, customer service, and content on...

Jan Zajac
Jan Zajac 16 June 2016
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Infographic: Content Marketing Football Club – Who Would Make Your Team?

Infographic: Content Marketing Football Club – Who Would Make Your Team?

With the Euro 2016 championship hotting up, and the Copa America entering its final stages, MAGNAFI has assembled the finest players for the Content Marketing Football Club. Which players would make it into your...

Eleanor Leonne Bennett Dip DigM
Eleanor Leonne Bennett Dip DigM 15 June 2016
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Customers or Promoters? Stop Asking and Start Acquiring, Now!

Customers or Promoters? Stop Asking and Start Acquiring, Now!

For the longest time, businesses have been running around to acquire as many customers as possible. In this unending quest, the customers are left behind once they have been acquired.

Ritu Jhajharia
Ritu Jhajharia 15 June 2016
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Millennials and the Marketer’s Obsession

Millennials and the Marketer’s Obsession

Millennials is a hot topic at the moment amongst marketers. If blog posts aren’t recommending 16 Marketing Trends for 2016 then they are focusing on this seemingly elusive customer segment and offering sage advice...

Liz Eden
Liz Eden 15 June 2016
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LinkedIn Guide to Success

LinkedIn Guide to Success

LinkedIn has become the main social network for companies and professionals around the globe, and now that it has been announced that it’s being acquired by Microsoft, it is more necessary for those looking for short...

Elkin Niño
Elkin Niño 15 June 2016
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What’s So ‘BIG’ About Big Data?

What’s So ‘BIG’ About Big Data?

The scope of Big Data in the world of Analytics is changing dramatically and constantly evolving to redefine itself every day. Big Data offers enormous challenges and also the biggest business decision making...

Eron Kar
Eron Kar 15 June 2016
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Psychology of Referral: What Motivates Customers to Refer-a-friend?

Psychology of Referral: What Motivates Customers to Refer-a-friend?

In the first of this three-part series on the psychology of referral, we’ll look at the concepts of social capital and social risk. The secret behind every successful referral is instilling a greater sense of one...

Angela Southall
Angela Southall 14 June 2016
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Customer Engagement Via SMS Brings New Opportunities To Financial Institutions

Customer Engagement Via SMS Brings New Opportunities To Financial Institutions

Leveraging SMS-centric capabilities and features to bring mobile-first initiatives into the next phase of personal banking and financial security, financial institutions will be able to ensure greater customer...

Lee Bolger
Lee Bolger 14 June 2016
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Fanpage Trends UK May 2016 – Premier League Winners Also Winning Social Media

Fanpage Trends UK May 2016 – Premier League Winners Also Winning Social Media

Sotrender is happy to present the 10th edition of Fanpage Trends UK – the first report analysing brand communication on Facebook in the UK. We analysed reach, engagement, customer service, and content on Facebook in...

Jan Zajac
Jan Zajac 14 June 2016
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Why Brand Management in the Digital Age Matters

Why Brand Management in the Digital Age Matters

Understanding the value of your digital brand.

Brad Chuck
Brad Chuck 13 June 2016
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6 Reasons to Revisit Your Email Strategy During the Summer

6 Reasons to Revisit Your Email Strategy During the Summer

Chances are the office is never full during the summer months. People will usually start to take vacation towards the end of June and this can continue haphazardly right through until August. This pattern is reflected...

Sophia Skinbjerg
Sophia Skinbjerg 13 June 2016
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Is ROI A Good Way To Measure Marketing Campaign Effectiveness?

Is ROI A Good Way To Measure Marketing Campaign Effectiveness?

If you are a business owner, the term return on investment is probably always bouncing around in the back of your mind. This is especially true every time you pull out the business credit card: will this purchase give...

Julie Cave
Julie Cave 13 June 2016
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Event Management: Universal Tips for Upcoming Event Managers

Event Management: Universal Tips for Upcoming Event Managers

If you are planning on organizing an event (conference, meet up, etc.), I think you will find these tips valuable – even if your conference has nothing to do with marketing, UX, tech or other sectors that we at...

Irfan Qureshi
Irfan Qureshi 13 June 2016
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Differing Wants And Needs When Researching Life Insurance

Differing Wants And Needs When Researching Life Insurance

Results from our first Life Insurance Digital Sales Effectiveness benchmark in Australia have revealed that the industry still has a lot of room for improvement when it comes to the online experience for consumers in...

Suzy Coulson
Suzy Coulson 13 June 2016
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Why is Everyone Talking About Managing Customer Experience?

Why is Everyone Talking About Managing Customer Experience?

As a marketer, it can be hard to keep track of all the big topics in the industry, especially as things move so quickly, but there’s one key issue that isn’t going away – customer experience.

Victoria Dadson
Victoria Dadson 13 June 2016
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20 Visual Content Marketing Tools To Engage Your Audience

20 Visual Content Marketing Tools To Engage Your Audience

A picture is worth a thousand words. And videos? They’re worth a million, says screenwriter and director Barry Levinson. Gone are the days of purely text-based content marketing. As more and more people gravitate...

Dipti Parmar
Dipti Parmar 13 June 2016
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3 Non-measurable Qualities That Every Content Writer Desperately Needs

3 Non-measurable Qualities That Every Content Writer Desperately Needs

You can measure engagement, likes and shares, ROI, CTR, time spent on site and bounce rate for every piece of content you write.

Velina Tomova
Velina Tomova 10 June 2016
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Write the Way People Want to Read!

Write the Way People Want to Read!

10 quick tips to creating content that flows. The sheer volume of written content out there is staggering, and growing daily. If you want to reach the right people for your brand, or your blog, then you've got to...

Lorraine Griffin
Lorraine Griffin 10 June 2016
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Equip Your Team with Tools They Need

Equip Your Team with Tools They Need

Modern companies tentatively know the important of using different resources to ensure that they generate profits. One way to do so is by equipping their workers with the correct tools to carry out their tasks...

Amy Cowen
Amy Cowen 10 June 2016
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Why Is My Product Page Not Showing up on Google?

Why Is My Product Page Not Showing up on Google?

Many times, even as a consultant or CMO, we can overlook the basic fact that prior to diving into SEO for a large e-commerce site, you must be assured that each product page is being actively indexed by Google.

Keith Krupp
Keith Krupp 10 June 2016
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Millennials and B2B Marketing: What Is It They Want?

Millennials and B2B Marketing: What Is It They Want?

“Millennial”. It’s a word that has gained exponential traction in the last 12-24 months, becoming almost part of our daily language when we talk about content marketing and marketing strategies. And time and time...

Sophia Skinbjerg
Sophia Skinbjerg 10 June 2016
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