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When My Fridge Orders Milk - What Iot Revolution Means for Brand Marketing?

When My Fridge Orders Milk - What Iot Revolution Means for Brand Marketing?

Only a couple of years ago, impact of IOT didn’t seem much. But, then, almost instantly, mobile, web 2.0, and connectivity technologies became ubiquitous and inexpensive.

Jasmeet Sawhney
Jasmeet Sawhney 7 July 2016
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Why Influence Marketing Is No Longer in the Hands of Celebrity Endorsements

Why Influence Marketing Is No Longer in the Hands of Celebrity Endorsements

Celebrities endorsing products and services that have no realistic connection and losing out to social media stars - Influencer Marketing in here to stay

Brad Chuck
Brad Chuck 7 July 2016
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How to Increase Engagement with Top Prospects Using Social Ads

How to Increase Engagement with Top Prospects Using Social Ads

This is part II of our four part series, “How to Drive B2B Pipeline with Social Ads”. In Part I we discussed how to generate scalable revenue by targeting the right prospects. Today we’ll uncover 3 surefire ways...

Sam Choi
Sam Choi 7 July 2016
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What is Behavioral Segmentation?

What is Behavioral Segmentation?

Understanding your target market is an imperative component of the marketing industry. A target market broadly represents a “typical” group of consumers.

Victoria Dellacava
Victoria Dellacava 7 July 2016
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Why Marketing Managers Need to Pick up the Phone

Why Marketing Managers Need to Pick up the Phone

One for Sales and Marketing professionals alike - why we need to break protocol and become responsive individuals

Brad Chuck
Brad Chuck 7 July 2016
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Let Me Tell You About Chat Bots Before They Do

Let Me Tell You About Chat Bots Before They Do

Whether we realise it or not, we have been interacting with bots, especially voice bots, for some time now. The somewhat annoying voice-prompter of some airline support lines (the ones that have enough voice...

Mark Armstrong
Mark Armstrong 7 July 2016
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Tesla Crash: Subtle Insights Into The Human-AI Relationship

Tesla Crash: Subtle Insights Into The Human-AI Relationship

Expectations, reality, and why artificial intelligence will continue to revolutionize safety in the wake of Tesla's crash.

Steven Hunter
Steven Hunter 6 July 2016
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6 Top Online Advertisement Tools by LinkedIn

6 Top Online Advertisement Tools by LinkedIn

LinkedIn today is much more than a professional platform for connecting people. It is where you establish your presence and that of your B2B business, connect with people, and then attract them to see what you do and...

Sharon Israel
Sharon Israel 6 July 2016
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5 Easy Ways to Boost PPC Landing Page Conversions

5 Easy Ways to Boost PPC Landing Page Conversions

Fighting to increase your landing page conversion? You’re not alone. Only 22% of businesses are satisfied with their landing page conversion rates. In the PPC world, marketers obsess over click-through-rate (CTR...

Sam Choi
Sam Choi 6 July 2016
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The Importance of Integrated Marketing for Branding

The Importance of Integrated Marketing for Branding

Strategic integrated marketing practices can help your brand create a distinct and recognizable voice across a variety of different channels as well as maximize ROI and profits earned by marketing materials.

Victoria Dellacava
Victoria Dellacava 6 July 2016
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Benefits of a Demand-Side Platform

Benefits of a Demand-Side Platform

The clutter that occupies today’s digital advertising realm can overwhelm potential consumers. They are being targeting by countless different companies, and oftentimes advertisers don’t see the results they aimed for...

Maggie Haverty
Maggie Haverty 6 July 2016
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5 Common Referral Marketing Mistakes (and how to avoid them)

5 Common Referral Marketing Mistakes (and how to avoid them)

Marketing is all about testing, testing and then testing some more to really optimise results. And referral marketing should be no different. Without A/B testing retailers might be lucky to reach 3-5% of new customer...

Angela Southall
Angela Southall 6 July 2016
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Ecommerce Conversion Rate: How UGC Can Help You Convert More

Ecommerce Conversion Rate: How UGC Can Help You Convert More

You can spend a ton of time and money developing a new site for your business, but if it doesn’t have a high eCommerce Conversion Rate, you’ll find yourself in serious financial trouble. You can also convert more by...

Luisana Cartay
Luisana Cartay 6 July 2016
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Retailers Struggle To Deliver Omnichannel Experiences Due To Poor Customer Data

Retailers Struggle To Deliver Omnichannel Experiences Due To Poor Customer Data

In the digital era where consumers are just as likely to purchase online as in a brick-and-mortar location, delivering a seamless channel experience has become the new competitive imperative.

Larisa Bedgood
Larisa Bedgood 6 July 2016
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Deciphering the Differences Between Multi, Cross and Omni-Channel Marketing

Deciphering the Differences Between Multi, Cross and Omni-Channel Marketing

Multi-channel, cross-channel and omni-channel marketing tactics are key to creating the ultimate buyer experience, but many do not know the differences between the three terms. They all contain a common thread...

Maggie Haverty
Maggie Haverty 6 July 2016
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When All Is Lost, You Can Count On Twitter

When All Is Lost, You Can Count On Twitter

If you've not experienced the wonders of gallows humour on Twitter yet, then you are missing out. That is Twitter at its best.

Claire Trevien
Claire Trevien 6 July 2016
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5 Ways To Attract 4 or 5 Figure Deals As A Service Provider

5 Ways To Attract 4 or 5 Figure Deals As A Service Provider

It's believed that attracting lower fee clients is a lot easier than attracting higher fee (or premium) clients. That statement is based on the idea that high paying clients are hard to find, so most people...

Otoabasi Umonting
Otoabasi Umonting 5 July 2016
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But I Can't Afford Digital Marketing!

But I Can't Afford Digital Marketing!

What do you do if you’re a small business and you can’t afford digital marketing? The first thing to understand is not that you can’t afford digital marketing, but that you can’t afford NOT to do digital...

Julie Cave
Julie Cave 5 July 2016
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Spotify: A Lesson in Exceptional Customer Experience

Spotify: A Lesson in Exceptional Customer Experience

I don’t know if you noticed but a week or so ago Spotify was down and all hell broke loose on the internet. Some people were experiencing difficulties logging in and others simply couldn’t find a connection. So, like...

Sophia Skinbjerg
Sophia Skinbjerg 5 July 2016
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Mobile App Saturation: What’s Next in Customer Engagement Trends

Mobile App Saturation: What’s Next in Customer Engagement Trends

For the past few years, marketers have had to make key decisions in terms of how to engage mobile users. While there are dozens of very specific strategies, there have ultimately been two major choices: SMS or mobile...

Oisin Lunny
Oisin Lunny 5 July 2016
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Sports Marketing, The Real Game Is In Overtime

Sports Marketing, The Real Game Is In Overtime

Today’s social media habits have rewritten the rules of sports marketing and now teams must engage with fans long before the game begins as well as after it ends.

Greta Paa-kerner
Greta Paa-kerner 5 July 2016
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What Are Heading Tags And Why Do They Help You Rank In Google?

What Are Heading Tags And Why Do They Help You Rank In Google?

So you’ve written a great piece of content and are ready to publish it on your site, but there may be something you’re missing. Something that will help break-up the content on the page and help Google read it. Have...

Phil Ringguth
Phil Ringguth 4 July 2016
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Optimize Campaign Success with High Performing Banner Ads

Optimize Campaign Success with High Performing Banner Ads

728×90, 300×250, 320×50, and 300×50 banner ads are some of the most highly performing ad specifications in the industry. Optimize your campaign success by learning the pros and cons of different...

Elizabeth Bell
Elizabeth Bell 4 July 2016
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The Top 6 Keyword Research Tools

The Top 6 Keyword Research Tools

As marketers, we thrive on data that steers us in the right direction and drives results. To expand upon that statement, think about marketing as such: the holy grail of our efforts is yielding the maximum amount of...

Shelby Catalano
Shelby Catalano 4 July 2016
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Customer Segmentation: 5 Ways to Divide the Consumer Base

Customer Segmentation: 5 Ways to Divide the Consumer Base

Customer segmentation enables businesses to create messages that will resonate deeply with particular audiences. Five types of customer segmentation include: geographic, B2C demographic, B2B demographic, psychographic...

Elizabeth Bell
Elizabeth Bell 1 July 2016
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