2016 - Digital Doughnut

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Why Traditional Project Management Tools Do Not Meet Needs of Creative AgenciesWhen it comes to creative project management, many ad agencies and creative teams find out the hard way that a specialised solution is required to meet their needs. And by the hard way, we mean that more often than...

                Jodie Byass
                28 July 2016
            
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Marketing Strategy: Toward a Standard for Marketing MeasurementThe challenge to effectively measure and evaluate marketing has been a persistent dare for business practitioners and scholars for several decades. Business and academic leaders have routinely debated the relevant...

                Dr. Tareion Fluker, DBA, MBA
                28 July 2016
            
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Lead Scoring and How B2B Marketers are Using It - InfographicLead nurturing is a demanding, multifaceted process that involves prospect analysis, building action history and proactively categorizing prospects based on their sales life cycle.

                Richard Fallah
                28 July 2016
            
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Getting The Right Product And Generate SalesGetting visitors to your affiliate links is one thing, but how will you know which products to promote? Well, first you’ll have to decide which Affiliate Network you wish to use, and Click Bank comes highly...

                Deon Christie
                28 July 2016
            
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Online Retail: The Challenge Of Chasing Overseas CustomersExpanding sales beyond local borders and targeting an international audience offers a great opportunity for retailers. However, it's a challenge to predict online buyer behavior in foreign markets. Here's some...

                Salil Godika
                28 July 2016
            
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4 Advanced Content Metrics You Probably Aren’t MeasuringThe biggest threat to content marketing is content marketing itself. The practice of producing information an audience would consume and then take action on is treated with nonchalance. And this is a major reason...

                Dipti Parmar
                28 July 2016
            
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Crafting the Perfect User-Generated Content Campaign for Your BrandLet me guess – you have a strong social media presence, an amazing product, and tons of user-generated content from your customers.

But you’re facing one major problem:

You don’t know how to use your...

                Luisana Cartay
                27 July 2016
            
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Are football clubs losing touch with their ‘Real’ fans?Hyundai’s sponsorship and advertising during Euro 16 included the hashtag #RealFansFirst but do they actually have a definition of, or understand who are ‘real’ fans?

                Nik Harta
                27 July 2016
            
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Four Ways the Marketer Supports Customer RetentionBrand awareness and acquisition are no longer the single twin pillars of marketing. The marketing team is responsible for designing and building a company's brand and ensuring that brand experience is consistent...

                Riley Edmunds
                27 July 2016
            
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Are Your Comments Getting The S.E.O Boot?When you decide to comment on a certain site, your Primary Purpose is to end up getting some Targeted Traffic Yourself. But, let me guess…you’ve been commenting for months with absolutely No Results, right? Well there...

                Deon Christie
                27 July 2016
            
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Home or Abroad: How to Decide Whether to Publish on Your Own Blog or Third-Party SiteIt’s an important question to figure out, especially when your content marketing should correspond with your overall online marketing strategy. Here are the pros of each approach. (There are no cons to publishing...

                Assaf Dudai
                27 July 2016
            
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Warning: You're Losing Money If You're Not Publishing Blog PostsIf you’re not publishing business blog posts, sound the alarms and go on high alert immediately. Why, you may ask?

                Shelby Catalano
                27 July 2016
            
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Why Personalization Is A Must For The Mobile Customer ExperienceWith more consumers today starting their purchase journey on mobile devices, marketers must place renewed emphasis on optimizing the mobile experience as part of a successful multi-channel strategy.

                Larisa Bedgood
                27 July 2016
            
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Dark Social - Guide to What It Is and How to Measure ItWord of mouth is an obvious challenge for marketers, not just in terms of generating it, but in tracking it. But there is a growing trend in marketing, something known as dark social, which can equally cause...

                Angela Southall
                26 July 2016
            
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How Accelerated Mobile Pages (AMP) Can Create Value For Your Website11.6% of websites had adopted Accelerated Mobile Pages by June 2016, according to research conducted by Searchmetrics. Curious to know how Accelerated Mobile Pages can benefit your website content?

                James Hook
                26 July 2016
            
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Why Ecommerce Businesses Should Have Ecommerce Apps The best ecommerce mobile apps, those who register the highest conversion rates, are the apps which focus on keeping the navigation and the checkout process simple and collect data from the users in order to target...

                Laura Cerone
                26 July 2016
            
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The Masters of Content Marketing - Why Buzzfeed is so Powerful for BrandsThe old model of marketing relied on interrupting your audience, showing them something that they probably didn’t want in a format that would make them certain they didn’t want whatever you happened to be peddling.

                Eleanor Leonne Bennett Dip DigM
                25 July 2016
            
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Crafting an Email Subject Line That SellsWe're already half way through the year– boy did that go fast! In terms of email campaigns, this means it’s time to start analyzing how you're holding up against your annual goals and, if you're organized,...

                Sophia Skinbjerg
                25 July 2016
            
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Just Do It!Get your brain in the right state to be creative, think up ideas and then.... most importantly - Bring them to life!

                Matt Webster
                25 July 2016
            
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What Does the Rise of Whatsapp Mean for Brands?Marketers around the world have a new challenge in the form of social messaging apps like WhatsApp with their high user engagement. How marketers and brands look at this and what it means for the business?

                Ritu Jhajharia
                25 July 2016
            
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Video Marketing Facts, Stats, Benefits and More... Video is one of the most effective growth-hacking tactics to apply to a company's content marketing activities. 

                Richard Fallah
                25 July 2016
            
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Pokémon Geo-targeting: Want to Catch ‘em All? Retailers Do TooPokémon Go is going commercial. With the announcement that its developers are set to let companies advertise on its virtual map, Rupert Harrison at Zeta Interactive, looks at the benefits of geo-targeting for...

                Rupert Harrison
                25 July 2016
            
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AdWord’s New Expanded Text AdsWe've all been eagerly waiting for the release of the new expandable Google text ads within our AdWords accounts. Last week we started to see these new ads appear.

                Phil Ringguth
                25 July 2016
            
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Start-up on a Budget: Cut the Cost, Without Cutting QualityYou really don't need much money to start a business these days. Best-selling titles such as "Be A Free Range Human" and The "$100 Start-Up" encourage entrepreneurs to launch their dream...

                Darren Boyd-Annells
                22 July 2016
            
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Project Management, Well That's Just Making Lists, Isn't It?The life of the project manager is a complex one. They spend their working lives juggling projects, clients, tasks, timelines, timesheets, resources, budgets, invoices and team morale. Here's how we ensure our...

                Tim Parfitt
                22 July 2016
            
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