2016 - Digital Doughnut

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39 Essential KPIs In E-Commerce To Swear ByA complete list of KPIs to follow in E-Commerce.

                Olga Rabo
                15 July 2016
            
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Repurpose Content: Maximize Capability of Existing WorkRepurpose pre-existing content to continuously share new pieces while leveraging resources efficiently. Tactically recycle blog posts, press, testimonials, webinars, and more!

                Elizabeth Bell
                15 July 2016
            
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Accessible, Authentic Leadership: Why Paul Frampton Uses Social MediaI recently interviewed to Paul Frampton, CEO of Havas Media Group UK and Ireland, about his use of social media. A well-respected and genuine thought leader in a world awash with fake gurus and experts, Paul spoke...

                Damian Corbet
                15 July 2016
            
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How Facebook’s New Move Could Affect Your BrandThat Facebook, eh? They’re always keeping us marketers on our toes by tinkering around with their algorithms and causing us to switch up our approach to get the results we want. And they’ve only gone and done it again...

                Ben Hollom
                15 July 2016
            
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Twitter Trends UK June 2016 – EURO Fever And Brexit DismaySotrender is happy to present the 9th edition of Twitter Trends UK. What are the biggest UK Twitter profiles? Which ones know how to engage their fans? Read the report and learn a little bit more about the social...

                Jan Zajac
                15 July 2016
            
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Nudging Your Way to Success; Part 3 in our Psychology of Referral SeriesThe key to marketing success is to influence a customer’s behaviour via the subtle yet powerful art of suggestion.  Our first two posts on the psychology of referral have taught us that brands that achieve success...

                Courtney Wylie
                14 July 2016
            
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Digital Marketing Vs. Traditional Marketing: Which One Is Better?What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

                Julie Cave
                14 July 2016
            
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Cross-Device ID Tracking: Deterministic vs. Probabilistic Learn the pros and cons of deterministic and probabilistic cross-device ID tracking. Use cross-device ID tracking to identify individual consumers engaging with content across multiple devices.

                Elizabeth Bell
                14 July 2016
            
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Bad Behavior That Trips Up Email Marketing CampaignsAs a manager of email marketing campaigns, you like to think you get it right with your messaging—people are excited to receive the emails you create, right? Unfortunately, not everyone in charge of email marketing...

                Matt Zajechowski
                14 July 2016
            
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Top 10 Marketing Agency Benefits from Marketing AutomationAre you a marketing agency looking for marketing automation? In this infographic, you will find out 10 major benefits that agencies get from using marketing automation.

                Richard Fallah
                14 July 2016
            
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Fanpage Trends UK 2016 – Brexit Dominates Social MediaSotrender is happy to present the 11th edition of Fanpage Trends UK – the first report analysing brand communication on Facebook in the UK. We analysed reach, engagement, customer service, and content on Facebook in...

                Jan Zajac
                14 July 2016
            
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The Power of Double Opt-in for EmailsAnd why it’s important to make people say yes twice.

                Sophia Skinbjerg
                13 July 2016
            
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Your Employees Are Your Brand’s Best AmbassadorsFinding advocates as a business is not always easy. We all want our brands to be the word on the street, but more often than not, people do not want to talk about brands. And as we look at advertising, public...

                Robert Trnovec
                13 July 2016
            
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The Dos And Don’ts Of Creating Eye-Catching EmailsEvery company dreams of having free SMTP email services that consistently deliver attention-grabbing emails to their customers. But many spend big bucks to get results only to be disappointed when they review...

                Matt Zajechowski
                13 July 2016
            
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Businesses Need To Understand How PR Has EvolvedThis blog looks at how PR has evolved and how it’s now an integral and important part of SEO and should be developed to support that practice. The piece explains how SEO works and how businesses should use content...

                Andy Brown
                12 July 2016
            
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Why Brands Need a Bot Strategy NowKey insights from our bots, AI and messaging roundtable

                Mike Burgess
                12 July 2016
            
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Rev Up Your Social Media ContentHaving recently been through a grueling new car purchase, I’m pretty convinced there has to be a better, less time consuming way. Unfortunately deciding which vehicle to purchase is not as easy as deciding which...

                Charlotte Chipperfield
                12 July 2016
            
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86% Of Marketers Will Own The Customer Experience By 2020 – Here’s What You Need To Know86% of marketers say they will own the end-to-end customer experience by 2020, meaning that they will become responsible for the entire customer journey. This is according to new research by The Economist Intelligence...

                Larisa Bedgood
                12 July 2016
            
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Dot Brand - What Are TheyAn increasing number of brands are using their name at the highest level of the internet domain name - instead of .com. http://www.pop.swatch is a website, by swatch, presenting the pop collection. What are they, who...

                Guillaume Pahud
                11 July 2016
            
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Optimizing Email for Mobile Devices Mobile device use has increased greatly in the past few years. Mobile email deployment remains an important aspect of any marketing campaign and learning how to optimize for this channel is key.

                Maggie Haverty
                11 July 2016
            
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The Definitive Guide To Determine Social Media Marketing Budget For All BusinessesSocial media is ‘the place’ to be for businesses. They can reach out to their target audience, maximize engagement and ultimately, increase conversions. But before everything else, you need to chalk out a plan and a...

                Dipti Parmar
                11 July 2016
            
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Video Evolution & The Rise of The Content StrategistThe amount of video content that will be uploaded in the next 30 days will be greater than the amount of content created by the
three major US TV networks combined over the past 30 years.**   

                David Barnes
                11 July 2016
            
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What is a Heading 1 - Part TwoFollowing on from last week’s blog What is a H1 which covered how to create good headings in a piece of content, here we have part two which goes into a little more detail on why we need to optimise Heading tags and...

                Phil Ringguth
                11 July 2016
            
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If You Were Considering Chatting to Business Owners about Tackling the Brexit Blues, This Is the Moment.There is no denying the vote to leave has created uncertainty and anxiety throughout the UK business community. But is there a silver lining to Brexit that’s relevant to your profits? Let’s find out.

                Arun Joseph
                8 July 2016
            
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Here’s Why You Need to Embrace a Customer-Centric ApproachThe survival of your organization boils down to one thing -- are you customer-focused? ‪

                Stacey Danheiser
                8 July 2016
            
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