Article

Jan Zajac
Jan Zajac 14 June 2016

Fanpage Trends UK May 2016 – Premier League Winners Also Winning Social Media

Sotrender is happy to present the 10th edition of Fanpage Trends UK – the first report analysing brand communication on Facebook in the UK. We analysed reach, engagement, customer service, and content on Facebook in 11 integral industries.

What are the biggest UK Facebook Pages? Which of them is the most successful at engaging fans and followers? Read the report and broaden your perspective on the social media landscape in the United Kingdom.

The report contains data for 11 different industries present on Facebook in the UK. These are: All UK Brands, Alcohol, Banks, IT/Electronics, Beverages, Beer, Politics, Retail, Cars, Sweets, and Telecommunication.

The Best UK Fanpage Posts

Sotrender Blog Fanpage Trends MAY 2

May’s top performing post was made by Leicester City Football Club, who have been on a role as of late in both the football and social media fields. After winning a victory in the Premier League, they made a photo post announcing themselves as the “Champions of England” garnered them a massive amount of interactions, more than 4 times that of the running up post. That post was made by Jeremy Corbyn, who received a ton of engagement once again my attacking David Cameron and the actions of the Tories. The following top posts were made by England Football Team about EURO 2016, Tottenham Hotspur, who humbly congratulated Leicester for their victory, and Deus Ex, who posted a captivating trailer for their upcoming video game.

Sotrender Blog Fanpage Trends MAY 4

The Most Engaging Pages

Unsurprisingly, the most engaging page was Leicester City Football Club. On top of having the most engaging post this month, they’ve maintained a steady level of engaging posts through out the month (2.1 m users engaged). Trailing behind in second was Tottenham Hotspur (651 k engaged), followed by Red Bull Racing (529 k engaged), both of which keep hovering at the top of the rankings for the past few months. Sports are, yet again, the prevailing Facebook pages in the UK.

Sotrender Blog Fanpage Trends MAY 5

Download the full report!

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more
The World Is Shrinking: 6 Degrees of Separation Is Now 2!

The World Is Shrinking: 6 Degrees of Separation Is Now 2!

Six degrees of separation is not just a party game, it's a reality. Everyone is the world is interconnected, and thanks to social media, that connectedness gets tighter and richer each day. See the research...

Scott Christley
Scott Christley 9 August 2017
Read more
10 Factors that Influence Customer Buying Behaviour Online

10 Factors that Influence Customer Buying Behaviour Online

Now is an era where customers take the center stags influencing business strategies across industries. No business can afford to overlook factors that could either break the customer experience or even pose a risk of...

Edward Roesch
Edward Roesch 4 June 2018
Read more
What Marketing Content Do Different Age Groups like to Consume?

What Marketing Content Do Different Age Groups like to Consume?

Today marketers have a wide choice of different content types to create; from video to blogs, from memes to whitepapers. But which types of content are most suitable for different age groups?

Lisa Curry
Lisa Curry 21 October 2016
Read more