Article

Jan Zajac
Jan Zajac 16 June 2016
Categories Advertising, Mobile, Research

Twitter Trends UK May 2016 – Sports Clubs and Captain America’s Boyfriend

Sotrender is happy to present the 8th edition of Twitter Trends UK – the first comprehensive report on the Twitter industry in the United Kingdom. We analysed reach, engagement, customer service, and content on Twitter in 11 integral industries.

What are the biggest UK Twitter profiles? Which ones know how to engage their fans? Read the report and learn a little bit more about the social media landscape in the United Kingdom.

The report contains data for 11 different industries present on Twitter in the UK. These are: All UK Brands, Alcohol, Banks, IT/Electronics, Beverages, Beer, Politics, Retail, Cars, Sweets, and Telecommunication.

The Best Performing Profiles

One Direction and Zayn. Those are the winners. Just like last month. And the month before. No matter what’s happening in the world, what’s trending and what’s not, they always come out on top on Twitter in the UK. And it seems unlikely to change anytime soon. But this month saw Emma Watson crack the top 5 performing tweets. So that’s something.

Sotrender Blog Twitter Trends MAY 1

The Most Popular Hashtags

The most popular hashtags this month were #mufc, #TeenChoice, and #LFC. Similar to fanpage trends, sports clubs are huge on Twitter in the UK, and the popularity of their hashtags proves it. Their recent increase in popularity is no doubt to the Premier League, which ended early in May with Leicester City Football club being crowned champions. #TeenChoice is in reference to the Teen Choice awards, which will air on July 31st. The voting has opened, and has been making some buzz in the Twitter-verse.

 

Sotrender Blog Twitter Trends MAY 3

A fun stand-out hashtag from this May is surely #GiveCaptainAmericaABoyfriend. Twitter got worked up on the 25th arguing that Captain America should be in a relationship with Bucky Barnes, an integral male character in the Marvel film series. The mildly tongue-in-cheek movement began trending with the hopes of Marvel at the least recognizing the trend, but alas Marvel did not comment. Still, it was fun while it lasted.

Want more juicy details about what’s happening on Twitter? Check out the infographic below! And if you’re still not satisfied, be sure to read the full report.

Sotrender Blog Twitter Trends MAY 2

Download the full report!

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
Customer Journey Mapping: A Real-Life Approach to Your Digital Marketing Strategy

Customer Journey Mapping: A Real-Life Approach to Your Digital Marketing Strategy

As financial services and insurance (FSI) companies strive to deliver the seamless multi-channel customer experience, the traditional marketing model has been radically reimagined. Innovative institutions are showing how cross-functional teams focusing on the customer journey can work to develop a single view of the customer – an approach that can bring tangible rewards. Yet research shows that large institutions still have some way to go in maximising the return on their investment in this area.

Aoife McIlraith
Aoife McIlraith 18 September 2017
Read more
Infographic - The Best Times and Days to Post to Social Media

Infographic - The Best Times and Days to Post to Social Media

With the social media landscape changing literally every single day, it's become a full-time job for social media managers to merely stay up-to-date on emerging and shifting trends and best practices. It's tedious, time-consuming, detail-oriented, and, quite frankly, a bit of a headache. But thanks to this new infographic, some guessing can be taken out of social media management.

Will Price
Will Price 21 September 2017
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
10 Marketing Lessons From Apple [Infographic]

10 Marketing Lessons From Apple [Infographic]

The 10-year-old kid, selling ice cold fresh lemonade on the street corner in your local neighbourhood had it right. He or she may not have realized it but the simple marketing strategy that they accidentally and innocently came up with works perfectly on the people strolling by on their daily walk.

Ellie Summers
Ellie Summers 19 September 2017
Read more