Article

Jan Zajac
Jan Zajac 16 June 2016
Categories Advertising, Mobile, Research

Twitter Trends UK May 2016 – Sports Clubs and Captain America’s Boyfriend

Sotrender is happy to present the 8th edition of Twitter Trends UK – the first comprehensive report on the Twitter industry in the United Kingdom. We analysed reach, engagement, customer service, and content on Twitter in 11 integral industries.

What are the biggest UK Twitter profiles? Which ones know how to engage their fans? Read the report and learn a little bit more about the social media landscape in the United Kingdom.

The report contains data for 11 different industries present on Twitter in the UK. These are: All UK Brands, Alcohol, Banks, IT/Electronics, Beverages, Beer, Politics, Retail, Cars, Sweets, and Telecommunication.

The Best Performing Profiles

One Direction and Zayn. Those are the winners. Just like last month. And the month before. No matter what’s happening in the world, what’s trending and what’s not, they always come out on top on Twitter in the UK. And it seems unlikely to change anytime soon. But this month saw Emma Watson crack the top 5 performing tweets. So that’s something.

Sotrender Blog Twitter Trends MAY 1

The Most Popular Hashtags

The most popular hashtags this month were #mufc, #TeenChoice, and #LFC. Similar to fanpage trends, sports clubs are huge on Twitter in the UK, and the popularity of their hashtags proves it. Their recent increase in popularity is no doubt to the Premier League, which ended early in May with Leicester City Football club being crowned champions. #TeenChoice is in reference to the Teen Choice awards, which will air on July 31st. The voting has opened, and has been making some buzz in the Twitter-verse.

 

Sotrender Blog Twitter Trends MAY 3

A fun stand-out hashtag from this May is surely #GiveCaptainAmericaABoyfriend. Twitter got worked up on the 25th arguing that Captain America should be in a relationship with Bucky Barnes, an integral male character in the Marvel film series. The mildly tongue-in-cheek movement began trending with the hopes of Marvel at the least recognizing the trend, but alas Marvel did not comment. Still, it was fun while it lasted.

Want more juicy details about what’s happening on Twitter? Check out the infographic below! And if you’re still not satisfied, be sure to read the full report.

Sotrender Blog Twitter Trends MAY 2

Download the full report!

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
A Complete Guide To Help Sales and Marketing Work On The Same Team

A Complete Guide To Help Sales and Marketing Work On The Same Team

''Companies with dynamic, adaptable sales and marketing processes report an average 10% more of their salespeople meet their quotas compared to other companies.'' - CSO Insight

Michael FitzGerald
Michael FitzGerald 19 May 2017
Read more
8 Marketing Automation Mistakes And How To Avoid Them

8 Marketing Automation Mistakes And How To Avoid Them

According to the Annuitas group, businesses that use marketing automation to nurture prospects experience as much as a 451% increase in qualified leads. But is every company using marketing automation efficiently and effectively?

Richard Fallah
Richard Fallah 23 May 2017
Read more
The Importance of Customer Relationship Management Within a Business

The Importance of Customer Relationship Management Within a Business

In a world where competition is becoming ever fiercer, businesses need to implement customer relationship management, or CRM, strategies in order to stay ahead of their rivals.

Emma Newbury
Emma Newbury 18 April 2016
Read more