Articles - April - 2016

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So Bot Right Now

So Bot Right Now

Bots are everywhere. Tech journals and TV segments are overflowing with them. But bots have been around for a very long time. Microsoft’s relentlessly chirpy paperclip assistant “Clippy” seems to have morphed into the...

Oisin Lunny
Oisin Lunny 18 May 2016
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3 Ways Banks Can Learn From Other Countries, Other Industries And Themselves

3 Ways Banks Can Learn From Other Countries, Other Industries And Themselves

As a whole, Australian banking websites offer customers a strong online experience, however, there are a few areas where they tend to fall short or at the very least could afford to push themselves further to deliver...

Suzy Coulson
Suzy Coulson 4 May 2016
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Tips To Make Your Responsive Email Templates Look “Good” On Gmail Or Inbox App

Tips To Make Your Responsive Email Templates Look “Good” On Gmail Or Inbox App

10-20% of viewers will read your email templates on Gmail or Inbox App. But most responsive email templates will look a bit awkward on these email clients. Here are some tips that might help you to fix this!

Roland Pokornyik
Roland Pokornyik 3 May 2016
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Integrated Marketing And Sales: The Road To Revenue Generation

Integrated Marketing And Sales: The Road To Revenue Generation

Marketing and sales teams have traditionally fought different battles on different B2B battlefields, rarely analysing each others’ objectives or taking into consideration each others’ strategies.

William Yates
William Yates 3 May 2016
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How to Turn Employees into Brand Ambassadors

How to Turn Employees into Brand Ambassadors

Building a social employee culture is about branding from the inside out – a brand first needs to communicate internally before it can communicate externally.

Anita Theis
Anita Theis 29 April 2016
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How To Land A Killer Speaking Gig

How To Land A Killer Speaking Gig

Public speaking can grow your personal brand, influence, and even your business. But is there a recipe to land public speaking gigs in your industry?

Jay Denhart-Lillard
Jay Denhart-Lillard 29 April 2016
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5 Learning Strategies for Digital Marketing Leaders

5 Learning Strategies for Digital Marketing Leaders

“Your success in life isn't based on your ability to simply change. It is based on your ability to change faster than your competition, customers, and business.”

Shagorika Heryani
Shagorika Heryani 29 April 2016
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App Updates: What Do They Mean For Your Business?

App Updates: What Do They Mean For Your Business?

Chances are, your app store has never seen more updates than it has in the past few months. Social media platforms are continuing to rapidly transform, and the best part is, they’re putting businesses in the forefront.

Cassandra Leonard
Cassandra Leonard 29 April 2016
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De-risking Digital System Migration

De-risking Digital System Migration

The role of digital systems (platforms & CMS) is becoming increasingly important to all types of organisation, those operating in B2C and B2B sectors alike. This is part of the reason why ‘digital transformation...

Steve Peters
Steve Peters 28 April 2016
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The Birds and the Bees: How Marketing Babies Are Made

The Birds and the Bees: How Marketing Babies Are Made

The other day, my son asked me where babies come from. Like any responsible parent, I took a deep breath, sat him down on my knee, and began to explain…

Anthony Glynn
Anthony Glynn 28 April 2016
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Industry 4.0: What It Means to Global Industry and Consumers

Industry 4.0: What It Means to Global Industry and Consumers

We are in the midst of Industry 4.0 – the fourth wave of technological advancement which will fundamentally alter the way that industry and consumer ecosystems will evolve.

philip dwyer
philip dwyer 28 April 2016
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Top Ways to Market Yourself on LinkedIn

Top Ways to Market Yourself on LinkedIn

LinkedIn is the most powerful social networking site to help you grow your business. It makes Twitter, Facebook and YouTube seem like social networking sites for kids. Remember, those are still great tools to use...

Preston Vander Ven
Preston Vander Ven 28 April 2016
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Conquering PPC In A Competitive Market

Conquering PPC In A Competitive Market

Іf уоu’rе fighting wіth уоur rіvаlѕ fоr thе ѕаmе аudіеnсе аnd kеуwоrdѕ, gеt аhеаd bу mаkіng уоur раіd ѕеаrсh саmраіgnѕ аѕ rеlеvаnt аѕ роѕѕіblе – bу tаrgеtіng lосаl uѕеrѕ wіth lосаtіоn-bаѕеd tасtісѕ. Gооglе lоvеѕ іt.

Pamela Jeffrey
Pamela Jeffrey 28 April 2016
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It Took Just 5 Days for Google to Rank My Last Blog Post in Its Top 10 as #2

It Took Just 5 Days for Google to Rank My Last Blog Post in Its Top 10 as #2

My last Blog Post was ranked in Google Top 10 at #2 yesterday after only been published for 5 days. This article explains how I did it. It also offers suggestions to website and blog owners how they might be able to...

Steven Rich, MBA
Steven Rich, MBA 28 April 2016
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4 Steps To Successful Influencer Marketing

4 Steps To Successful Influencer Marketing

Simply engaging influencers to create and distribute original content isn’t enough.

Steven Tulman
Steven Tulman 28 April 2016
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Creating Engaging Content For Your SME

Creating Engaging Content For Your SME

If you’re an SME you have more than likely experimented with content for your web site, however the standard of content amongst these smaller companies varies massively because very few SME’s will have a professional...

Phil Ringguth
Phil Ringguth 28 April 2016
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Exposure: How to Seduce the Local Press

Exposure: How to Seduce the Local Press

Whether you’re a small business up for some free marketing, or an individual seeking publicity for charity events, projects or just plain old wacky adventures, you may have gone down the ‘get it in the paper...

Anthony Glynn
Anthony Glynn 27 April 2016
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4 Focus Areas for Converting ‘Likers’ into ‘Buyers’

4 Focus Areas for Converting ‘Likers’ into ‘Buyers’

Growing your Facebook community or even getting more people to land up on your website offers no guarantee of a sale or a conversion. But building social proof, trust, peace of mind and continuity in to your marketing...

Preeti Kumar
Preeti Kumar 27 April 2016
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The Most Preferred Payments - PayPal Joins the Big Three

The Most Preferred Payments - PayPal Joins the Big Three

Connexity reveals consumers preferred online payment methods.

Lisa Luu
Lisa Luu 27 April 2016
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Marriott Starwood Merger and Disruptions in the Hospitality Industry

Marriott Starwood Merger and Disruptions in the Hospitality Industry

The Marriott and Starwood merger is taking place amongst a trend of consolidation in the travel and hospitality industry driven by “New Market” and “Low End” Disruptors in the market, who operate under different...

Joyce Kwong
Joyce Kwong 27 April 2016
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Top KPIs for Measuring Content Marketing Success

Top KPIs for Measuring Content Marketing Success

Content creation is a time-consuming and resource-intensive process. It requires long hours, frequent brainstorming, a ton of research and putting your brand name on the line.

Michael Georgiou
Michael Georgiou 27 April 2016
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An IT Guy Talks About His Experience With Digital Transformation

An IT Guy Talks About His Experience With Digital Transformation

When talking about digital transformation, it sometimes seems that we are no longer focusing on IT departments, treating it as a support role that serves other functions within the company.

Robert Trnovec
Robert Trnovec 27 April 2016
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Traditional Health Insurance Brands Offer A Stronger Online Customer Experience Than Digital Disruptors

Traditional Health Insurance Brands Offer A Stronger Online Customer Experience Than Digital Disruptors

“Based on this [health insurance] website – I think I would give up before finding what I was looking for.” – research participant. This quote was captured in 2015 when Global Reviews interviewed over 1700 ‘in market’...

Suzy Coulson
Suzy Coulson 27 April 2016
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Netflix, Amazon, YouTube: TV Trifecta

Netflix, Amazon, YouTube: TV Trifecta

All over the world TV Networks are trembling, ratings are collapsing and audiences are hooked on On Demand streaming remember when TV Networks were Kings? the kings are dead! Long live the Kings!

Manuel Yanez
Manuel Yanez 26 April 2016
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How 10 Innovative Companies Are Using Periscope To Drive Engagement

How 10 Innovative Companies Are Using Periscope To Drive Engagement

Live streaming app Periscope is one of the latest social platforms to enter the scene. It’s also (if you ask me) one of the most exciting. The concept of live streaming isn’t exactly unique. Periscope is up against...

Sujan Patel
Sujan Patel 26 April 2016
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