Article

Steven Rich, MBA
Steven Rich, MBA 28 April 2016

It Took Just 5 Days for Google to Rank My Last Blog Post in Its Top 10 as #2

My last Blog Post was ranked in Google Top 10 at #2 yesterday after only been published for 5 days. This article explains how I did it. It also offers suggestions to website and blog owners how they might be able to do the same.

It just took 5 days for Google to Rank My Last Blog Post in its Top 10 as #2

I published my Blog Post on April 21, 2016 and by April 26th; Google not only put it into its Top 10, but also ranked it as #2.

The original Blog Post for a U.S. Real Estate School is here: 

Tips for Effective Open House Advertising

The Keyword Phrase now Ranked by Google as #2 is: Effective Open House Advertising" which is higher ranked than similar posts and articles from U.S. News, Realtor Magazine, Chicago Money Magazine, Investopedia, Redfin, Zillow, and Realtor.com.   According to Google, over 4 million blogs and websites use that keyword phrase.   

If this were a ghostwritten blog, it will never get into Google Top 10.   Because the author is “Steven Rich, MBA”, Google ranked it higher.  That’s because “Steven Rich, MBA” is so well branded online that Googling it will show 10 pages of results.   How many individuals have 10 pages in Google about them?   I don’t know, but having that many Google pages means that Google recognizes the individual as an authority.

Content is King as I learned years ago which was reinforced when I took an Online Marketing course last year.  Good content makes the post or web page relevant to the searched keywords, which gets visitors via search engines.  Relevant good content leads to recognition as an authority or an expert on the keyword phrase.  Once a blog or website or an individual author becomes an “authority” or an “expert” in the eyes of Google and other search engines the search rankings become higher. 

Commercial for profit websites and blogs are at a disadvantage when competing against universally recognized experts or authorities.  While authoring for Wikipedia, the editors emphasized to me that the online encyclopedia would not cite commercial websites as sources in their footnotes.  That’s because commercial websites focus on selling their products or services and seeking profits instead of educating its visitors.

Most authority’s websites are governments (.gov), educational institutions (.edu), and respected organizations (.org) like the American Heart Association.  In addition, online dictionaries and encyclopedias (Wikipedia) are also good authorities.  Of the online profit making websites, only the publicly recognized news media gets acceptance from Google and the other search engines for being newsworthy, neutral, and reliable such as CNN, the BBC, Forbes, The Wall Street Journal, etc.  

Google and the other search engines recognize this and give all of them higher rankings than commercial websites most of the time.

Trust is the main element that good content that is relevant to a keyword search written by an accepted expert or authority on the subject creates.  The most trusted websites and blogs will get the higher search engine rankings. 

So, what can a commercial website or blog do in order to get higher Google Search Rankings? 

Unless a rare post or an article becomes “viral” with help of social media and seen by a million or more readers noticed by Google immediately, here are some practical tips.

Maintain a consistent online presence as older sites get higher rankings than new ones.  Unless the website or blog already have high search engine rankings, they should avoid ghostwriters and hire known and respected experts and authorities as authors who can achieve instant higher rankings based on their good online reputations.

To conclude, good content written by an author whom Google recognizes as an expert or an authority on the subject that is relevant to the keyword search, making the web page or blog post “trusted” can be a fast track to achieving Google Top 10.  I did it in 5 days, so can you.

Steven Rich, MBA

Steven Rich, MBA
Steven Rich, MBA

Thanks David,

Google eliminating the right hand side search ads is bad for small companies.

In regards to not using ghost writers in favor of proven "authority" or "expert" authors, when there are millions of websites and blogs using the same keyword or phrases, Google stays ahead of all the other search engines by trying to provide relevant (to the keywords searched) search results. Good content which is relevant to a keyword search written by experts makes sense in order to make the website or blog "trustworthy".

Steven Rich, MBA

David Crowe
David Crowe

It's as I thought. Google is only for the rich. (no pun intended Steven). If what you are saying is correct, and I believe it is, a small business cannot afford an authoritative author to write for them.

Another knife in the back recently for small business was Google taking the right hand side search ads away as that was the only place they could afford to advertise.

Well written article Steven. Thank you.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
The New '4Ps of Marketing'

The New '4Ps of Marketing'

Neil H. Borden, in 1964, gifted the world with the 4Ps of the Marketing Mix: Product, Price, Place and Promotion. This concept has been a cornerstone of business marketing. However, there are new 4Ps of Marketing – just as powerful and just as game changing as Neil Borden’s.

Daisy Kent
Daisy Kent 18 May 2017
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
How To Calculate Marketing ROI

How To Calculate Marketing ROI

Calculating marketing ROI is an exercise in patience and accuracy. The formula to calculate basic, short-term marketing ROI is simple: ROI = (Incremental Profit – Campaign Cost) / Campaign Cost. But marketers know that the formula—while accurate—is far too often misapplied to their efforts.

James Loomstein
James Loomstein 16 May 2017
Read more
Forget SWOT, The Pareto Rule Holds The Secret To Your Online Success

Forget SWOT, The Pareto Rule Holds The Secret To Your Online Success

One of the most important principles I've learned is the so-called Pareto Rule. This principle holds particular importance for aspiring online entrepreneurs. If you are a Blogger, Digital Marketer, Amazon Seller, AdSense expert, then Pareto’s Rule applies to your business. Understanding it is vital to your success.

Alex Papaconstantinou
Alex Papaconstantinou 17 May 2017
Read more