April - Digital Doughnut

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Why Direct Mail in the 21st Century?Does Email really connect with customers the same way Direct Mail does? 

                David Amor
                15 April 2016
            
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The Evolution Of Search HabitsWhen we think about how much we rely on mobile technology these days, it’s actually surprising how ingrained it is in even the most mundane things in our lives.

A couple of decades ago, having a computer in your...

                Karen Dauncey
                15 April 2016
            
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Ad creatives: we come in peaceSo we were invited to take our event series The Tech Off to the annual advertising shindig, the Cannes Lions Festival. Well, specifically the new Lions Innovation Festival, which – as a tech company – is right up our...

                Daniel Kirby
                15 April 2016
            
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Personal Branding For IntrovertsCareer success and building your personal brand doesn't have to be about brassy showmanship. If you can be authentic and understand how to put your strengths to work for you, you can still make a great name for...

                Jay Denhart-Lillard
                15 April 2016
            
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The Psychological Importance of TypographyTime to explore how the choice of typography can affect how people view content, including the subconscious connections we make between text and the font it is written in.

                Nathan Jones
                15 April 2016
            
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5 Ways to Grow your Following: Instagram Marketing for B2B Companies Over 400 million potential customers, a faster growing audience than Twitter and exponential brand growth in the last two years: Instagram marketing for B2B companies is a no-brainer. Here are the 5 ways to grow your...

                Luisana Cartay
                15 April 2016
            
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Digital Transformation for DummiesIn marketing circles, the buzz-phrase of the year has undoubtedly been ‘Digital Transformation’.

                Daniel Kirby
                15 April 2016
            
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Email Strategy for Small Business: What You Need to KnowWhether you have started a small business recently or have been running one (or more) for years, you’ll no doubt know that having an emailing strategy is a must-have. But before you dive in and start emailing contacts...

                Sophia Skinbjerg
                15 April 2016
            
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The Rise of Journalistic MarketingBrands are taking the plunge and producing blogs that will rival traditional publishers. This post will look at why journalistic marketing has been a success and what other brands can learn from this approach.

                Nathan Jones
                15 April 2016
            
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The War For TalentWhen you’re scouting out a new career move it can almost feel like you’re at war. Your success depends on how well you are prepared to win. Are you ready?

                Jay Denhart-Lillard
                15 April 2016
            
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How to Protect Your Online ReputationWe believe in the fact that creating a website that works both on mobile devices (on varying screen resolutions) and desktop computers does incur additional costs, but the cost of lost opportunity far outweighs that...

                Augustine Nyemah
                15 April 2016
            
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Why Charles Darwin Would Hate Your Web SiteEmploying scientific design principles will make your website work much harder for you over time. Marketing Technology Association co-founders Ben Salmon and Dan Kirby give you some simple tips to get started.

                Daniel Kirby
                15 April 2016
            
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The Content Architect: An Essential Role for Successful Content StrategyA lot of time, energy, and planning goes into creating a successful content strategy. Strategists must think about customer needs, content sourcing, content development, and content delivery. What many overlook is the...

                Riley Edmunds
                15 April 2016
            
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Why Marketers Should Not Play The World's Most Dangerous GameDespite the barrage of measurement tools and sentiment analyzers out there, marketers are just as vulnerable to shifts in human nature, as much as the consumers they cater to. The other week the internet almost broke...

                Michael Ash
                15 April 2016
            
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5 Key Points to Consider in Your Email MarketingIn this digital age and with such fast paced communication, email may not be getting the attention it deserves.

                Nathan Jones
                15 April 2016
            
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Innovation in Action: 5 Lessons from Monty’s Magical Toy MachineIf you work in marketing you’ll have seen the word “innovation” a lot recently. It’s the word that’s on everyone’s lips, and in everyone’s creative briefs. There’s now even a festival for it in Cannes.

                Daniel Kirby
                15 April 2016
            
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What Does The New Instagram News Feed Mean For FMCG Brands?Instagram is an important channel for FMCG brands. A couple of weeks ago, Instagram announced changes to the algorithm that determines its news feed- meaning that posts will no longer appear in chronological order...

                Stuart Sankey
                15 April 2016
            
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The Current Internet Advertising Model Is OverAd blocking is approaching mainstream use. If the advertising industry doesn't change, in a few years it will hardly be able to reach anyone online. But do they realise this?

                Nathan Jones
                15 April 2016
            
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How to Be a Marketer in the Digital EraPre-internet, the world was a more straightforward place – at least for marketers.

                Daniel Kirby
                15 April 2016
            
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The Abiding Importance of In Store MarketingThe internet and high street are inextricably linked and customers will often experience both channels before making a purchase. Jason explains the importance of great in store marketing in a digital world.

                Nathan Jones
                15 April 2016
            
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How to Make Technical Presentations EasyLast week I gave a talk to post-graduate students of George Brown College. I was talking about managing analytics in ongoing business operations. It wasn't my first time presenting to students, but it was the...

                Olga Tsubiks
                14 April 2016
            
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The 5 Best Uses of Emoji in MarketingTime to explore how the fastest growing language in the world - Emoji - is being used by brands with his top five examples including ASOS, Dominos and Taco Bell.

                Nathan Jones
                14 April 2016
            
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The Next Extinction Event for the Web Is ComingChanneling the power of Nostradamus to predict the doom for internet companies that don't get ready for the major changes coming over the next few years.

                Nathan Jones
                14 April 2016
            
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Programmatic advertising: where are the humans?Programmatic ad buying isn’t a new concept but it’s been making big waves in the media industry during the past few years. So, why is this form of advertising getting so much attention and what does it actually mean...

                Debbie Harvey
                14 April 2016
            
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Weave Your Customers’ Interests into Your B2B ContentBusiness marketing doesn't have to be all work and no play. We explain the benefits of using consumer interests in B2B content marketing.

                Nathan Jones
                14 April 2016
            
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