April - Digital Doughnut

Filters

Filter by Topic

    
The Keyword the Product and ExposureMany newbie affiliate marketers find themselves lost in an unforgiving ocean of information, and it is impossible to learn everything all at once. You have to follow these proven sequential steps before you even get...

                Deon Christie
                14 April 2016
            
Read more

When Something Goes Wrong, Should We Send an Apology Mailing?If email was as prominent in 1997 as it is now, the whole “we were on a break” thing between Ross and Rachel might have played out very differently…

                Sophia Skinbjerg
                14 April 2016
            
Read more

It is now or never for telcos: tap into consumer insights to win big in digital economy!There is increasing consensus in the industry that telcos need to redefine their businesses in order to stay relevant in the fast evolving digital economy. Today’s consumers are able to access a vast number of...

                Pravin Vijay
                14 April 2016
            
Read more

Get More Event Signups with These 6 Steps [INFOGRAPHIC]Getting more people to your events doesn’t need to be a scary or daunting process. In fact, it can be done if you follow six simple steps which we’ve outline in the infographic below. Check it out:

                Sophia Skinbjerg
                14 April 2016
            
Read more

Good and Bad Habits of Email Subscribers; A Peek into User BehaviorUser behavior is what drives email marketing campaigns. Or at least, it should be. But what user behavior is considered 'good' and what's 'bad'? How do we know what behaviors we should be actively...

                Sophia Skinbjerg
                14 April 2016
            
Read more

How To Create Engaging Content For Your SME BusinessThis guide will explain how you can write content that is both engaging to your target audience and develop your company’s tone of voice as a brand influencer. 

                Jack Carey
                14 April 2016
            
Read more

Stepping back from the Abyss  - The Content War at the Heart of MarketingIn Garrett Hardin’s paper ‘The Tragedy of the Commons’ (1968) he describes the depletion of a shared resource (the commons) by individuals (herdsmen) acting rationally (adding more of their own cattle to graze...

                Alan Gleeson
                14 April 2016
            
Read more

Social Media More Social than EverPeople are more socially involved than ever, if you think personal communication is dying think again and read this!

                Manuel Yanez
                14 April 2016
            
Read more

7 tips for improving your text message marketingHave you started text message marketing but aren't yet seeing the results you anticipated? Not to worry, we've outlined 7 tips for improving your text message marketing.

                Sophia Skinbjerg
                14 April 2016
            
Read more

Yahoo, What Is Not in a NameNot having an identity may kill you. Yahoo's lack of focus is a tragic example of everything that can go wrong going wrong. A brand is not a name it is a map for success.

                Manuel Yanez
                14 April 2016
            
Read more

Charities Under Media Scrutiny – Crisis Top TipsEnduring media scrutiny when something goes wrong is pretty high on the list of worst nightmares for any organisation.  How much worse, then, when you’re a charity? Top tips... 

                Bridgid Nzekwu
                14 April 2016
            
Read more

10 Ethical Ways to Build an Email ListWhenever we host breakfast seminars here at Ungapped HQ we always get asked how businesses can ethically build an email list. Here's 10 recommendations.

                Sophia Skinbjerg
                14 April 2016
            
Read more

Listen When Your Customers Need YouIn the past, companies have developed channel or product-specific support models which compete for supremacy. However, in the eyes of the customer, you’re a single organisation.

                Miles Hobson
                14 April 2016
            
Read more

How to Seek Customer Feedback with SurveysWhat's the best way to seek customer feedback through surveys? Is it creating the right questions? Is it choosing the right audience? Is it offering rewards for participation? Well the answer is actually a little...

                Sophia Skinbjerg
                14 April 2016
            
Read more

Mars Chocolate Bar Recall – How to Limit Reputational DamageLimiting damage to your brand's reputation...

                Bridgid Nzekwu
                14 April 2016
            
Read more

George Osborne’s Budget – A Key Message MasterclassMedia Training - Key Message Masterclass 

                Bridgid Nzekwu
                13 April 2016
            
Read more

Online Advertising for Start-upsAs a start-up, your endeavour is to make the most of your advertising budget. Your objective is to build a reliable consumer base while making sure that every penny you invest in advertising delivers a pound in return. 

                Vinod Mohite
                13 April 2016
            
Read more

How to Ensure You're Reaching All of Your Customers on Social MediaDigital accessibility is important in all facets of your organisation. While many organisations are on the right track to making their websites and company-owned digital presence accessible, the potential issue is...

                Claire Bergin
                13 April 2016
            
Read more

Six Reasons for Why CIOs Should be Conductors of Digital Transformation Symphony​Ten years ago any second slide from any IT corporate presentation started with inevitable title: “Networking Industry Challenges”… Five years ago the same introductory slide started with: “Internet resources...

                Radu Crahmaliuc
                13 April 2016
            
Read more

Why Emoji Marketing Could Be Excluding People from Your ConversationLast November, Oxford Dictionaries made history by not naming their “Word of the Year” after a word at all. For the first time ever, an emoji character known as “Face with Tears of Joy” was named “Word of the Year...

                Claire Bergin
                13 April 2016
            
Read more

Drive Direct Bookings by Getting to Know Your GuestsWe all know why hoteliers use Online Travel Agents (OTAs). They are there to help you out, keep revenue up and room occupancy levels as high as possible. But over time, OTAs have become hoteliers' back brace...

                Nicki Graham
                13 April 2016
            
Read more

Growthhacking Perspectives From a Funded StartupGrowth hacking has been a hot trend for several years, but many companies are still learning the best ways to implement growth hacking tactics.  

                Richard Fallah
                13 April 2016
            
Read more

Millennial MythThinking everyone born between 1988 and 2000 fits in the same cluster is a very costly mistake
do the job, research, learn about your target audience not just millennial it 

                Manuel Yanez
                13 April 2016
            
Read more

How to Make Marketing Meaningful Through StorytellingA lot of content marketers talk about the importance of storytelling. But how can you relate this to your brand and how will it benefit you?

                Simon Creed
                13 April 2016
            
Read more

Why Entrepreneurs Should Be like Rag Pickers?As nefarious as it may sound but the best way to inculcate entrepreneurial panache is to learn from the ephemeral encounters that we have in our day to day life. You need not think and recall all those clichés...

                Sushant Bharti
                13 April 2016
            
Read more

    1 2 3 4 5
    ...