Does the Digital Agency Have a Future?
Let’s admit it, the term ‘digital agency’ was a bit passé ten years ago. More recently, influential figures like WPP’s Mark Read have gone as far as trying to ban the use of the term ‘digital’ in their organisations, claiming that all their agencies should now be digitally- and technologically-focused. After all, the digital marketing future has become the digital present, so every agency is now digital, right?
Ben Scoggins18 December 2019