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The Knowledge Guide to Customer Loyalty Strategy
Take a deep dive into customer loyalty strategy that brings to life the building blocks that drive true customer loyalty. All too often marketing departments, influenced by some of the most successful retail brands, fix on the idea
of loyalty being a purely transactional relationship between brand and consumer.
This guide outlines why true customer loyalty is much more than simply rewards programmes
full with vouchers, coupons and discounts, and identifies
the fundamentals that matter most. It also presents a framework for building customer loyalty, which helps identify the components needed to stimulate loyalty in your business category.