Rare's Profile


Rare: are a full-service customer insights specialists, with a global reach.

We use primary qualitative and quantitative research to help clients understand what customers want and work in collaboration to build marketing strategies that help create change. Founded in 2014, Rare have worked with some of the world’s better known brands in retail, health & beauty, telco’s, insurance, food & beverage and travel.

Ben Pask, Managing Director:

Ben Pask, co-founder and director of Rare, is a strategist with a background in psychology and marketing. He has spent the last 10 years working for brands, agencies, and market research organisations across many multichannel disciplines. Ben has set up the customer insights consultancy Rare: with the objective of helping businesses find the confidence to make the right decisions.