The Knowledge Guide to Social Video Streaming

Mark Zuckerberg believes we are entering the new golden age of video, telling BuzzFeed: “I wouldn’t be surprised if you fast-forward five years and most of the content that people see on Facebook and are sharing on a day-to-day basis is video.” This could go some way towards explaining why Cisco believes that video is set to account for 80% of the world’s internet traffic by 2020.

This guide provides an overview of the recent developments in social streaming and outlines how live video can be used by brands to deliver immersive experiences that engage consumers, with a particular focus on Facebook. It makes the case for which types of video content are suitable for live broadcast, what’s the optimum length for your live streams, and outlines the marketing processes required to deliver substantial audiences for your live video content.