Digital Doughnut Contributor
Digital Doughnut Contributor 27 February 2019
Categories Search Marketing

SEO Vs AdWords: Which Is Best For Your Business?

Choosing between SEO and AdWords is a little bit harder than you might have thought. You must be sure that you have taken a look at all your options so that you can make an informed choice. Someone who is trying to improve the performance of their website needs to have a very close look at their SEO and AdWords options. You could actually use both if you were trying to be as creative as possible. Take a look at your options so that you know where to start when the time is right.

1. Traffic and Position

You need to understand that SEO requires patience, while SEM helps you get immediate results. A PPC Campaign can help you list your website on the top of search engine results in the sponsored category. Helping you to gain great traffic right away in less time and minimum effort. In PPC you pay for the position you desire on the search results. On the other hand, SEO requires a long-term effort. With this, the rankings in SEO is solemnly based on the keyword choices you make, site optimisation, link building, content quality, etc. Further, it depends on the skills of your SEO partner, so you need to opt for a better SEO agency, and you don’t need to pay the search engine a single penny for SEO.  

2. Cost Factor

AdWords is synonymous with paid marketing or paid advertising. PPC marketing works on the quality of your ads, its relevancy with the page you link it, and your bidding strategy. So, you need to pay for promoting your ad on the search engine. While SEO comes under organic marketing category which is free. You can do SEO by yourself, however, you should go for a professional SEO service provider for better and faster results.

3. Long Term Strategy

SEO is considered as a superior digital marketing strategy when it comes to long term marketing. AdWords marketing is designed to offer you immediate perks based on your investment in promotional ads. But, just as you stop paying for your ads, the returns stop. However, SEO is long-term planning where each of your efforts continues to pay you even after you stop investing in your SEO strategy for some time.

4. Better Targeting

PPC is a clear winner here! AdWords ads are optimised efficiently to make sure that you get the maximum returns from your investment. For this, Google gives you maximum targeting options, so you can reach your right audience who are searching for business offerings similar to yours. With this, SEO also allows you to promote your business according to your preferred target audience. But, it mainly uses ‘keywords’ for reaching the desired audience base.

5. Better Conversions

Both SEO and SEM can offer great conversions. However, with greater targeting flexibility, SEM is considered as a better return marketing strategy than SEO. However, if your AdWords campaigns are pulling off a great investment from your budget, you need to check your return to investment ratio and compare your marketing strategies accordingly. SEO, on the other hand, can help you get good conversions without a great investment. And if your SEO partner helps you earn great rankings in the search results and voluminous footfall traffic, then SEO can surpass your AdWords strategy for a better return to investment ratio.


There are many people who need to use SEO and AdWords to get the results that they need. They need to have a look at what they can do to change the way that would help you build your traffic. You have to remember that this is the easiest thing for you to do if you have found a professional to help. Your site will improve, and you will have so much more traffic than you thought you could have ever had. You need to use both programs because they intersect with one another.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Infographic: 5 Key Findings from the Content Marketing Maturity Report

Infographic: 5 Key Findings from the Content Marketing Maturity Report

A new report from London Research and ContentCal explores how content marketing leaders are able to excel at this discipline, and reap the rewards. The infographic below summarises five of the key findings.

Linus Gregoriadis
Linus Gregoriadis 18 October 2021
Read more
New Research Reveals Content Marketers’ Biggest Battle

New Research Reveals Content Marketers’ Biggest Battle

A crucial step in the journey to content marketing maturity involves converting senior management enthusiasm into an in-depth understanding of the benefits of a strategic approach, and what is required to establish one.

Michael Nutley
Michael Nutley 27 September 2021
Read more
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
Top 10 Skills to Become a Rockstar in Digital Marketing

Top 10 Skills to Become a Rockstar in Digital Marketing

Technology is continuously evolving, prompting marketers and entrepreneurs to dive into digital marketing to increase brand awareness, reach their target market, and ultimately drive sales and profit. 

Jessica Andriani
Jessica Andriani 7 September 2018
Read more