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Online Data Security Catapults Organizations into Uncharted TerritoryFor businesses and even home computers, data security is paramount. Imagine losing data to hackers or malware infection! Such greater consequences if it should occur.
Jaymin Vyas24 October 2018
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KITT was the original voice-search engineIn 2017, 46% of adults in the US reported using voice-controlled smart assistants (Pew Research Center). Some are predicting that as soon as 2020 50% of all searches will be carried out by voice engines. With the tech still in its infancy, limitations are well known, and problems are expected. Furthermore, shopping currently accounts for only 1% of all activities undertaken through voice assistants, so is the new tech actually important to brands and retailers? And if search is as far as current opportunities go, what does the future look like?
Tim Carter26 October 2018
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“Half the money (CPG companies) spend is wasted; the trouble is…” - Why only CPG companies that adopt AI analytics will thrive?Few CPG companies may admit that this century-old “Half the money” quote (from John Wanamaker) still depicts their marketing reality. Yet, more than 60 percent of Fortune 1000 Chief Marketing Officers cannot quantify the impact of marketing in both the short and long term, despite investing in data and analytics.
With CPG companies being the highest marketing spenders from all sectors (24% of their budget, and nearly 11% of their revenue), this is particularly damaging, as:
- There is fierce competition and decreasing growth.
- Marketing budgets are often a primary target for cost savings.
- Their RoI should be significantly higher; and their competitors are implementing more advanced solutions.
Jean Littolff26 November 2018
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50 Digital Marketing Influencers to Keep an Eye on in 2018Influencers have the power to alter deep-rooted perceptions, brand loyalty and implement the seeds of new ideas and behaviours. This marketing influencer style is gaining popularity because it emphasizes human interaction.
Lorraine Pavel14 November 2018
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5 Strong Reasons For Calculating Your Company's Net Promoter ScoreDid you know that Tesla’s Net Promoter Score is a whopping 96! Net Promoter Score (NPS) measures the willingness of a customer to recommend your company’s products or services to their friends and family.
Piyush Gupta19 December 2019
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5 Exciting Design Trends to Craft an Appealing Logo in 2020Designing a logo isn’t an easy task. There are a myriad  of things that need to be taken care of before starting to work on it. Even every year there would come some new trend that also you need to take into consideration to keep your brand ahead of others. So, let’s delve into those trends which helps you to craft an alluring logo.
Andrew Simon29 May 2020
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Animation: Why Should I Make an Animated Video?We know that in business, the best way to increase sales, customer visibility and audience engagement is through creating original, catchy and entertaining content as part of a marketing strategy. And to be relevant and unique it’s important to create content that allows your brand to shine.
VidOps VisualStorytellers30 March 2021
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Demand Exchange to Launch Knowledge Management and Content Syndication Service for BIMA MembersBIMA, the UK’s largest digital and tech community, has joined forces with knowledge management and lead generation platform Demand Exchange (DX) to offer its members a powerful new way to raise awareness of their work and their thinking, and to drive new business.
Greg Brown30 March 2021
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Fanpage And Twitter Trends November 2015 - Autumn Dominated By Music, Footbal And ChristmasSotrender presents the 4th edition of Fanpage Trends UK and the 2nd edition of Twitter Trends UK.
Jan Zajac16 December 2015
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Managing Your Online Sales TeamSo, what makes a good sales team manager? Here are four ideas for your consideration.
John Terra21 December 2015
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Video Marketing With PeriscopeIf you're into e-commerce and online marketing, then you may want to consider employing video if you don't
John Terra14 December 2015
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Creating a Lasting Impression in a Saturated Digital WorldThe World Wide Web holds an estimated 4.82 billion indexed pages, approximately the equivalent of 136.2 billion pieces of papers.
With all this content out there battling for users’ interaction, how can we stand out and create a lasting impression in such an already saturated digital world?
Gemma Honeybell8 November 2016
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Marketers Must Get Out From Behind Their Dashboards And Understand Consumer ContextYour brand's online performance is dipping and you’re under pressure to come up with answers. There could be many reasons why, from increased competition and market disruptors to negative PR, social media commentary and the rise of ethical consumerism. But which is it, or which combination is it? 
Barney Larkin25 February 2019
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Is Content The Future Of Marketing?Content marketing has dominated the industry agenda for the past few years, but are we just seeing the maturing of a new channel, or is this a stage in the transition to an entirely new approach to marketing?
Michael Nutley25 September 2018
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What’s a Canonical URL?  When and How to Use ItWhen search bot crawls your website and finds similar data on multiple URLs, it doesn’t know how to treat your content. 
In most cases, bot trusts the clues you give it (unless you trying to manipulate search results). So, the game plan is to specify which pages are original and which are appreciably similar. Let's find the best way to do it.
 
Ann Yaroshenko2 September 2019
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5 Lessons And 5 Mistakes In ECommerce From 12 CRO ExpertsAt Photoslurp we are constantly thinking of new ways to increase conversion rates (who isn’t, right?). How to improve conversion rates for our clients, for our company, for our blog… We are always reading about the latest findings in the field and joining AMAs with the biggest conversion rate optimization experts around. But the thing is, there’s a lot of noise out there. 
Luisana Cartay1 December 2016
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How 10 Innovative Companies Are Using Periscope To Drive EngagementLive streaming app Periscope is one of the latest social platforms to enter the scene. It’s also (if you ask me) one of the most exciting. The concept of live streaming isn’t exactly unique. Periscope is up against competition from similar applications like Meerkat and more recently, Facebook Live.
Sujan Patel26 April 2016
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Social Tools: Our Last Resort to Keep a Semblance of Social Life and Leisure?Yes, according to 78% of millennial and 33% of boomers from a recent survey. This past year has pushed the digital boom even further, not only in the consumption of goods but also in people’s interactions. Our relationship with social tools like social media and other digital platforms has shifted, as well as the different reasons why we use them. But how exactly have they changed?
Aline Strouvens22 July 2021
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September 19 2016Digiday Publishing Summit – Key Biscayne, FLUsing platforms to build audiences has proven successful for many publishers. While platforms expand content distribution options, audiences are spending more time on mobile and video consumption is skyrocketing and publishers are scrambling to be there. But as the number of viewers grow, it’s still uncertain how publishers can make money on these platforms. The Digiday Publishing Summit gathers leading publishing executives to discuss these issues and how they’re trying to make money off their content, no matter where it’s distributed.
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October 23 2016Digiday Agency Summit – Phoenix, ARAgencies have been talking about evolution for years. Now’s the time to make that change: learn how to do more with less, do it quicker and ultimately, do it better. At the Digiday Agency Summit in Phoenix, we’ll take a closer look at the steps agencies are taking to achieve the right balance -- from internal structure, to driving innovation and creativity across the board.
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