Greg Brown
Greg Brown 30 March 2021

Demand Exchange to Launch Knowledge Management and Content Syndication Service for BIMA Members

BIMA, the UK’s largest digital and tech community, has joined forces with knowledge management and lead generation platform Demand Exchange (DX) to offer its members a powerful new way to raise awareness of their work and their thinking, and to drive new business.

DX already powers the Resources Directory on the BIMA website, which enables members and visitors access to reports, white papers and webinars from suppliers across the digital industry. Now DX is also offering BIMA members the opportunity to use the same technology to promote themselves across more than 100 marketing and IT publications that already partner with DX, as well as to DX’s Digital Doughnut network of more than 2.5 million digital marketers around the world.
The ability to post content on the BIMA website has long been a benefit of membership. With Demand Exchange’s involvement, members can now post more of their whitepapers and reports, and take their thought leadership to an even wider audience.

For BIMA, the advantages of partnering with DX include:

  • Providing a content syndication service to members– enabling them to promote their content to other BIMA members, visitors to the BIMA site, and DX’s network of publishers and marketers.
  • Delivering a better experience to site users – making it easy and more intuitive to find the right content.
  • Creating more reasons to visit the website – particularly for non-members.
  • Breaking down data silos – bringing together data about webinar attendance, content downloads and member behaviour in one place.
  • Future-proofing data collection – All DX processes are fully compliant with GDPR, with all the required opt-ins in place. DX also verifies all data collected before passing it on to BIMA or its members.

“BIMA is all about showcasing the capabilities of our community, driving new connections and collaborations” explained Rachel Johnson, BIMA’s Marketing & Relationship Manager. “Our members have important, insightful and often game-changing things to say. Our partnership with DX gives them the opportunity to say them to a wider audience than ever before.”
“We see the trend for every industry supplier site to have an information resource, but typically these are only visited by buyers in the late stages of purchase. That means companies aren’t fishing where the fish are. We syndicate that content and make it available in the right environments where people are looking for answers,” said John Horsley, founder of DX and Digital Doughnut. “Thanks to the vision of Holly Hall and Rachel Johnson at BIMA, we’ve been able to do something revolutionary for a professional organisation, connecting them and their members to audiences and publishers at scale.”
For further information, please contact the Demand Exchnage team by email:

About BIMA and Demand Exchange

BIMA is the voice of digital and tech in the UK. It represents a community of businesses, charities and academia, driving innovation through knowledge sharing, showcasing best practice and developing talent. It gives its members the chance to have their voices heard and to make a difference.
Demand Exchange is a self-serve content syndication and lead generation platform designed to augment companies’ existing sales operations. It allows advertisers and publishers to deliver, analyse, optimise and manage their campaigns, at scale, while they’re in progress. It verifies data collected on forms in real-time and validates leads generated against client criteria and data quality, saving time and combating affiliate fraud.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
7 Reasons Why Social Media Marketing is Important For Your Business

7 Reasons Why Social Media Marketing is Important For Your Business

In the past two decades social media has become a crucial tool for marketers, enabling businesses to connect with potential customers. If your business has yet to embrace social media and you want to know why it is...

Sharron Nelson
Sharron Nelson 29 February 2024
Read more
10 Factors that Influence Customer Buying Behaviour Online

10 Factors that Influence Customer Buying Behaviour Online

Now is an era where customers take the center stags influencing business strategies across industries. No business can afford to overlook factors that could either break the customer experience or even pose a risk of...

Edward Roesch
Edward Roesch 4 June 2018
Read more
Top 10 B2B Channels to Help Your Business Grow Worldwide

Top 10 B2B Channels to Help Your Business Grow Worldwide

Explore the essential B2B channels for enhancing global business expansion, focusing on lead generation, effective branding strategies and fostering connections to unlock new market opportunities​.

Salman Sharif
Salman Sharif 21 March 2024
Read more