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The Seven Deadly Digital Sins of Manufacturers and Distributors

inRiver
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What Is Marketing Operations [And What Does Their Data Strategy Mean for Your Business]?

To ensure your marketing operations strategy is successful you need to align your various business functions to an enterprise wide, long-range, vision of top level strategic goals.

Andrew Freeman7 December 2015
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Know How to Use Social Media to Boost Your Ecommerce Business

In the age of digital marketing, around 3.81 billion people across the world are connected through social media. It has such a huge user base and provides easy passage to reach the target audience in a fraction of the time; this has made it an effective tool for digital marketing. However, it is not as easy as it seems.

Priyanka Rawat30 August 2021
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Digital Marketing: Where B2B is Taking the Job Market

Today's business buyers are turning to the Internet just as much as any other consumer.

Annie Davis24 January 2014
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The 2018 Digital Voice of Customer Toolkit

Medallia
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How to Include Niche Podcasting Into Your B2B Marketing Strategy

Unless you have been living under a rock, you have probably noticed that audio has been enjoying a bit of surge in the last few years. Here's how to include podcasts in your B2B marketing strategy...

Natasha Lane1 August 2019
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September 23 2021

Acing personalised customer engagement: A complete How-to guide

Customers today have a very low tolerance for mass messages that aren’t relevant to them.

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What Are the Best Ways to Generate Quality B2B Leads?

B2B lead generation is all about inspiring trust in potential customers & showing them the value of your products or services to attract, engage, convert & retain them as customers. In a world driven by data, it becomes imperative for marketers to generate leads that are motivated by a higher intention to purchase.

Asim Husain31 October 2019
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Top Social Media Growth Hacks for 2021

With the rising digital marketing trend, It's essential to grow your business online via social platforms.

Farwa Anees15 January 2021
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How to Monetize the Sports Digital Transformation

The sports digital transformation is upon us, and the world of sports is about to be disrupted through the technology at play. In the words of the most decorated Olympian to step on the podium: “You can’t put a limit on anything. The more you dream, the farther you get.” -Michael Phelps

Ronald van Loon4 July 2019
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Covid19 and Data Privacy

As governments across the globe turn nearly all of their attention to finding the best ways to fight the Covid19 pandemic, there will be an increasing temptation to harness the power of data in ways that we may find quite intrusive under normal circumstances. However, Henrik believes we must remain vigilant that we do not allow temporary measures taken during a crisis to become the status quo and erode our data privacy and civil liberties.

Henrik Nordmark22 May 2020
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4 Things to consider when building a digital marketing dashboard

Dashboards are very convenient tools for tracking business metrics, KPIs and other important data points relevant to your company. In a recent blog post, we identified ten different types of data analysis and dashboarding tools that are used in digital marketing.

Udesh Jadnanansing29 November 2016
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How to Find Influencers Suitable for Your Brand

While the first part of the Complete Guide to Influencer Marketing sought to explain the meaning of the term, this second part will help you to find suitable influencers for your brand and establish contact with them.

Luisana Cartay8 November 2016
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Why Influencer Marketing is Here to Stay

Influencer marketing that focuses on influential people rather than the target market as a whole, identifies individuals who have influence over potential customers and strategizes marketing activities around them. This type of marketing has been around all along. Today, neither does it show any signs of slowing down, nor will it reach its maturity anytime in near future!

Neel Sinha17 August 2018
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Why Do Television Companies Need A Digital Transformation

The world has changed, and continues to change, at a rapid pace. This change has introduced a number of challenges to businesses in the television industry. Making the digital media transformation can do a number of things to resolve these challenges and improve your business and viewership.

Ronald van Loon23 September 2016
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How to Proof Marketing Success? – It is in the Pudding

How many times have you heard this phrase? “Proof is in the pudding.” This idiom is usually stated that the proof is in the pudding and means that the result is the mark of the success or failure of one's efforts or planning.  This, therefore, is the perfect corrective saying to use in your business marketing and promotion efforts.

Brad Chuck31 October 2019
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September 6 2017

Digital Summit - Washington

Digital Summit is where ideas and inspiration are born. Thousands of professionals work directly with industry leading brands learning practical, actionable solutions they can immediately apply back at the office. Brilliant speakers bring phenomenal content on Marketing Strategies, UX & Design, Email, Search, Mobile, Video, SEO and so much more. Digital Summit is not only a place for keeping up with the trends, but also for being an active player in their creation.

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The Art of Differentiating on Customer Experience

SAS
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Tips For Making Your Website Rank Higher on Search Engine Results Pages

In today's competitive world, website ranking is essential for any business. By ranking higher in search engine results pages (SERPs), you can attract more organic traffic and boost your bottom line. However, there are a few things you need to keep in mind when ranking higher in SERPs.

Erica pena15 September 2022
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Top Tools In Digital Marketing For 2016 (Infographic)

A few weeks ago, we wrote about the trends in digital marketing in 2016.

Richard Fallah22 July 2016
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