Priyanka Rawat
Priyanka Rawat 30 August 2021

Know How to Use Social Media to Boost Your Ecommerce Business

In the age of digital marketing, around 3.81 billion people across the world are connected through social media. It has such a huge user base and provides easy passage to reach the target audience in a fraction of the time; this has made it an effective tool for digital marketing. However, it is not as easy as it seems.

You need to be consistent with your content or posts on social media, you should be aware of what people are searching for and what are the latest trends in the industry. All of these factors can help you run social media marketing campaigns successfully for your business.

Besides, you should also have some effective strategies for your social media marketing campaign. With that being said, let’s have a look into the top 5 strategies to use social media that can boost your ecommerce business.

1. Promoting User-Generated Content

User-generated content is nothing but a product review, social media interaction, FAQ forums, and discussion boards that directly connects your brand with customers. It acts as a key to gain customer trust. It also demonstrates authenticity and positive responses for your brand. With user-generated content, your brand can grow, and improve customer lifetime value.

Not just this, it can be a cost-effective way to acquire new customers and drive more traffic to your site. If you hire professionals who provide social media marketing services, they shall help you with the strategies to get more customer-driven content to boost your sales.

2. Using Trending Hashtags

Hashtags are a filter that is created using keywords or phrases preceded by the symbol ‘#’. These hashtags are very significant for digital marketing campaigns on social media since they make it easier for customers to search for a particular topic. It also helps them to connect any event, program, movement, TV shows, sport event, etc.

You can connect your business posts with trending hashtags, which will help to drive more traffic to your post. When you click on a hashtag, you'll be able see a feed of other posts that have also used the same hashtag.

As an ecommerce business owner, you need to be very careful while using hashtags, it might even hinder your marketing efforts. If you don't want your strategy to go wrong, you can opt for a social media marketing agency to handle your business’s social media accounts. 

3. Providing Offers and Discounts

Providing your customers with offers and discounts is one of the key elements of successful ecommerce websites. If we look into the real-time examples of Amazon and Flipkart, people wait for their sales to start, so that they can get desired products at the cheapest price.

Online customers are smart and educated, they research before buying anything, compare prices on the different ecommerce sites, and then make a decision. Thus, if you want potential customers to come to your site, then you should provide them with attractive offers or discounts on the products. If you provide the best deals, customers will definitely be convinced to buy products from your site. 

4. Invest in Social Media Ads

As ecommerce businesses are booming, the industry has been witnessing a lot of competition and it has become harder to reach customers organically. Paid social media advertisements expand reach on social media platforms and can provide you with a great return on your investment. With paid advertising on social media, you can target a list of customers based on their behavior and choices.

Facebook is one of the most popular platforms to advertise your ecommerce business because it has different targeting options like age, place, gender, relationship status, user's likes, language, etc. An experienced social media marketing agency can provide you the correct strategy for advertising on social media aligning with your ecommerce site. 

5. Use Instagram Wisely

Instagram has been considered as the best social sales tool with over 1 billion active users. If you look at the stats, 71% of Instagram users are under the age of 35 and over 500 million users post stories every day. Another stat says that 90% of users follow at least one business account and over 80% of users make purchase decisions through Instagram.

So, be consistent on your business Instagram account, post photos regularly, use relevant hashtags and optimize your company’s name by adding keywords to your bio. You can also recruit influencers to engage more traffic. Access Instagram analytics to measure your success about impressions, post reach, purchases, most liked content, etc. 


Social media marketing services help to revolutionize the way people interact with each other and with companies through streamlined social media strategies.

There are always opportunities to innovate in the social media marketing domain, so you should look for professionals to do it for you if you are new to this domain. Auxesis Infotech, one of the leading companies that offer social media marketing services to consistently come up with features that keep users engaged.

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