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Digital Summit - Washington

Digital Summit - Washington

Digital Summit is where ideas and inspiration are born. Thousands of professionals work directly with industry leading brands learning practical, actionable solutions they can immediately apply back at the office. Brilliant speakers bring phenomenal content on Marketing Strategies, UX & Design, Email, Search, Mobile, Video, SEO and so much more. Digital Summit is not only a place for keeping up with the trends, but also for being an active player in their creation.

Amazing Content.
50+ sessions & workshops will not only give you the latest digital trends and best practices, but also take deeper dives with practical tips & takeaways.

Brilliant Speakers.
Hear entertaining, engaging and educational speakers from leading brands like Uber, Twitter, FCC, Staples, Make-A-Wish and many more!

Nice Extras.
Free WiFi , open bars, nifty DS T-Shirt, and other free take-homes will put a nice finishing touch on your overall conference experience.

Productive Networking.
Network with hundreds of digital professionals and connect with new business prospects and partners.

 

Agenda Items Include:

September 6
1:15 pm - 2:15 pm Opening Keynote
2:30 pm - 3:00 pm Stage 1 Breakthrough Storytelling Starts With Analytics
2:30 pm - 3:00 pm Stage 2 How to Tell Your Story When You Have Nothing to Say
2:30 pm - 3:00 pm Stage 3 Facebook Ads: Mastering the Power of the Demographic Fire Hose
3:15 pm - 3:45 pm Stage 1 Become Your Own #1 Media Outlet
3:15 pm - 3:45 pm Stage 2 Programmatic Advertising Evolved
3:15 pm - 3:45 pm Stage 4 Trust by Design: Keeping Your Customer on Your Side
4:00 pm - 4:30 pm Stage 1 A Roadmap to Remarkable Marketing
4:00 pm - 4:30 pm Stage 2 How to Prove the Value of Your Social Media Campaigns
4:00 pm - 4:30 pm Stage 3 The Future of Marketing is Engaging Non-Fiction
4:45 pm - 5:15 pm Stage 1 The Future of B2B Marketing: Think Like Disney and 6 Other Trends
4:45 pm - 5:15 pm Stage 2 Using Augmented Reality to Turn a Customer Experience into Factual Data
4:45 pm - 5:15 pm Stage 3 The Impact of Artificial Intelligence on Marketing: Past, Present & Future
4:45 pm - 5:15 pm Stage 4 Cognitive Technology: The End of Marketers and Marketing As We Know It?


Thursday, September 7
8:30 am - 9:00 am Stage 1 Stealing Design Thinking: Five UX Techniques for Marketers
8:30 am - 9:00 am Stage 2 Measuring Success at the Edge of Digital Communication
8:30 am - 9:00 am Stage 3 You Don’t Know What You Don’t Know, but Predictive Analytics Does!
9:15 am - 9:45 am Stage 1 Combating Crisis Situations on Twitter
9:15 am - 9:45 am Stage 2 Everything You’ve Heard About Influencer Marketing is Wrong. Let’s Do it Right!
9:15 am - 9:45 am Stage 3 The Data Driven CMO: Team, Tools, and Tactics in the Age of Digital Marketing
9:15 am - 9:45 am Stage 4 Predictive Analytics: Making Your Data Work Harder for Your SEO and Other Content Marketing
10:00 am - 10:30 am Stage 1 Breakthrough Storytelling Starts With Analytics
10:00 am - 10:30 am Stage 2 From Frustration to Success with Content Marketing
10:00 am - 10:30 am Stage 3 Video Marketing Superpowers to Grow Your Business
10:00 am - 10:30 am Stage 4 Data Science Mindset for Marketing
11:00 am - 11:30 am Stage 1 Agile SEO: Transformative Strategies for Stellar Results
11:00 am - 11:30 am Stage 2 The Care and Feeding of the Content Engine
11:00 am - 11:30 am Stage 3 Keys to Your Organization’s Digital Fitness and Success
11:45 am - 12:15 pm Stage 1 Going Mobile: Adjust Your Marketing Strategy to Fit in a Mobile-First World
11:45 am - 12:15 pm Stage 2 Real World SEO Examples Every Digital Marketer Can Learn From
11:45 am - 12:15 pm Stage 3 What Context Platforms Teach us About Great Experiences
11:45 am - 12:15 pm Stage 4 Using Big Data to Change the World
12:45 pm - 1:45 pm Lunch Keynote
1:55 pm - 2:25 pm Stage 1 Battle of Micro-Storytelling: Winning With the ‘Stories’ Format
1:55 pm - 2:25 pm Stage 2 Developing Customer Empathy and Establishing an Emotional Connection
1:55 pm - 2:55 pm Stage 4 Rebranding: Making a 145-Year-Old Institution Not Only Relevant but Irresistible
2:35 pm - 3:05 pm Stage 1 Making Lemonade: Traits Beyoncé Can Teach the Modern Marketer to Run the World
2:35 pm - 3:05 pm Stage 3 Finding Success with Multi-Channel Attribution
2:35 pm - 3:05 pm Stage 4 The Key to Reducing Churn – Mapping Your Customer’s Journey
3:15 pm - 3:45 pm Stage 1 Capitalize on Your Content & Make it Work Overtime
3:15 pm - 3:45 pm Stage 2 7 Reasons Your CRM & Marketing Automation Belong Together
3:15 pm - 3:45 pm Stage 3 5 Trends for Digital Agencies (and Brands) to be Ready for 2020
3:55 pm - 4:25 pm Stage 1 Five Steps To Implement Easy Agile Content Marketing
3:55 pm - 4:25 pm Stage 2 Smart Marketing Tactics That Captivate Mobile Users
3:55 pm - 4:25 pm Stage 3 Using Augmented Reality to Turn a Customer Experience into Factual Data
4:35 pm - 5:30 pm Closing Keynote
5:30 pm - 6:30 pm Closing Reception

 

Speakers Include:

Seth Godin - Bestselling Author
Dr. David A. Bray, Chief Information Officer, FCC
Charlyn Gonda, Developer Advocate, Uber
Mark Josephson, CEO, Bitly
Jenna Golden, Senior Sales Manager, Politics & Advocacy, Twitter
Cmdr. William J. Marks, U.S. Navy, Public Affairs Officer, Defense Intelligence Agency
Mia Vallo, Sr. Director, Marketing Analytics and Optimization, National Geographic
Jon Lombardo, Global Brand Strategist, LinkedIn
Anne Gherini, Columnist, Inc. Magazine
Duncan Lockard, Managing Director, Strategy & Business Operations, Change.org
Cynthia Round, Brand Strategist, Metropolitan Museum of Art
Tiffany Tooley, WW Marketing Leader for Digital Marketing Agencies, IBM
Rachel Burger, Project Management Specialist, Capterra, a Gartner Company
Ginger Shimp, Marketing Director, SAP
Greg Hughes, Social Media Manager, Kennedy Center for the Performing Arts
Michael Barber, Founder, barber&hewitt
Laura Wilson, Director of Digital Engagement & Social Media, Georgetown University
Eric Shutt, Director of Strategy, ISL
John Vranas, Chief Development & Marketing Officer, Chief Strategy Officer, Make-A-Wish International
Erik Huberman, Founder & CEO, Hawke Media
Blake Pappas, Content Marketing Coach, Vertical Measures
Leigh George, PhD, CEO, Freedom
Jason Cranford Teague, Co-Founder, The CranfordTeague Group
Jeremy Hudgens, SVP / Director of Client Solutions, Genius Monkey
Janet Driscoll Miller, President & CEO, Marketing Mojo
Jon-Mikel Bailey, Principal, Wood Street
Michael Salamon, Director of Experience & Principal, Lousy
Susan Wenograd, Partner & SEM/Social Ads Manager, Five Mill
Tyler Farnsworth, Managing Director, August United
Matthew Capala, Founder, Alphametic,
Michael Li, Founder, The Data Incubator
Tiffany Starnes, Founder, Starnes Solutions
Marc Engelsman, VP of Strategy & Analytics, Digital Brand Expressions
Stephanie Miller, Managing Director for Digital Transformation, Econsultancy USA
Rick Welch, Head of Programmatic Advertising, Flipboard
Laure Fisher, Co-Founder and COO, CallTrackingMetrics
James Cockerille, SVP of Strategic Integration, Rokkan
Michael Trapani, Product Marketing Leader, IBM Watson Marketing
Jessica Michaels, Marketing Manager, CallTrackingMetrics
Lynette Chen, Senior Analytics Consultant, MaassMedia, LLC
Sarah Schmalbach, Senior Product Manager, Mobile Innovation Lab
Lee Rainie, Director of Internet and Technology, Pew Research Center

 

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