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July 29 2014

Digital Leaders Fireside Chat - The Art of Strategy

The second Digital Leaders fireside chat focuses on the subject of strategy. Understanding how to create strategy and how to be effective in passing this down to the business is a key leadership skill.

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Why New Age Digital Marketeers Are More than Just Marketing Executives

Dispelling the myth that marketing professionals just simply work as a marketeer

Brad Chuck4 May 2016
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Strategic Market Planning For Optimum mROI In 2016

Who, what and why - are critical to any digital marketing strategy, whatever marketing platforms you intend to use in 2016.

William Yates15 December 2015
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It’s Time to Speak to your Digital Agency About Online Customer Feedback

Picture this. You are the marketing executive of a company that is currently undergoing massive growth. Your responsibility involves overseeing all digital marketing initiatives within your company which range anywhere from driving online traffic and improving usability to SEO and social channels.

Udesh Jadnanansing11 January 2017
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Digital Leader Needed; People Skills Essential, Most Business Backgrounds Acceptable

Almost all businesses have realised they need a designated leader to drive their digital maturity. But what skills should that leader possess, and what background should they come from?

Michael Nutley22 June 2023
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The Dynamic Duo: PR and Digital Marketing

This article is set to evaluate the difference between PR and Digital Marketing but also describe how the two departments are interlinked. Furthermore, the article explains the similarities between the two and moves to highlight why they are a great pair and how they work together.

Marise Mubili30 June 2023
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Modern Businesses Must Invest In Content Marketing and Here is Why

Read about why businesses must invest in content marketing.

Oscar Waterworth26 October 2016
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Why Listen To SEO Agency Cold Calls

Do you get a lot of sales calls from SEO agencies? Find out why and what you can do.

Stuart Marler9 June 2015
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Here are 3 Social Media Strategies to Grow Your Small Business

Social media posts can be seen by anyone, anywhere and and at anytime. Today, there are over 2.56 billion global social media users liking, commenting and sharing content. From individual users posting about their birthdays to influencers promoting brands, and even corporations connecting with users at a more intimate level, there’s a social space for everyone.

Therese Palmere1 May 2018
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A Complete Social Media Image Sizes Guide: 2023 Cheatsheet

Social media marketing can be immensely rewarding when done right. There are multiple aspects that a brand should care of. Content is important but so are graphics. Using the best images in the correct manner will get you the desired results from your marketing efforts. You will need to take care of the appropriate image sizes that go for each social media platform.

Dhruvi Tilara17 July 2023
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Content Marketing: How To Make B2B Communications Interesting

Successful marketing content, delivers engagement that leads to stronger sales volume by being perceived as knowledgeable, succinct, honest, real, interesting and sometimes yes, funny.

William Yates20 October 2015
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How Digital Marketing is Important for Your Small Business

Digital Marketing can help small businesses grow massively. With a limited budget, they can achieve global recognition. Read this article to know more.

Janki Sharma14 May 2021
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Six Easy Steps to Digital Asset Management Success

By making a few simple but important decisions up front, you can ensure that your company gets the most out of your new digital asset management tool. From organising your files to securing buy-in from different departments within your business, here's our six easy steps to DAM success.

Erica Gunn11 October 2022
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A Complete Guide to Finding a Profitable Niche Market

Knowing your potential customers is the first crucial step that sets the foundation of a successful online business. With 42% of Start-ups failing due to not finding a good niche for their business, not taking this step seriously means putting your business into high risks of failure.

Steve Martin12 January 2021
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Expert ABM: The B2B Marketers Guide To Account-Based Measurement

DemandBase
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Digital Or Death - Six Priorities For Digital Transformation Or Face Extinction

Is your business built to survive in today's digital marketplace?

Ira Kaufman24 February 2015
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Things To Consider When Choosing A Digital Agency

Wіth ѕо mаnу оut thеrе, ѕеlесtіng thе rіght аgеnсу саn bе trісkіеr thаn уоu mіght thіnk. Неrе аrе thе quеѕtіоnѕ уоu ѕhоuld аѕk tо hеlр сhооѕе thе rіght dіgіtаl раrtnеr fоr уоur buѕіnеѕѕ.

Kate Watkins4 April 2016
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The State of Social Media Marketing – Key Trends, Strategies, and Statistics to Power Your Marketing

Social media has reshaped our daily lives – how we socialize, shop, stay informed, work, research, and spend our leisure time. The number of worldwide social media users is expected to reach 2.95 billion by 2020, which is approximately around a third of the Earth’s entire population. As of 2016, 78% of the United States population had a social networking profile.

Larisa Bedgood28 October 2016
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What Today's Marketers Actually Want from Agencies

According to Marketing Week, only 8% of brands are "very satisfied" with their agency partners. There is work to be done...

Kevin Adema19 January 2017
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The Power That’s in Simplicity When Coming up with a Great Creative Campaign

The best ideas are sometimes and mostly the simple ones, there truly is beauty in simplicity especially in the marketing, advertising and creative industry.

Thabiso Moloi16 August 2016
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