Last year we ran the DL fireside chat on leadership. We brought together agency, corporate and military figures to discuss the nature of leadership itself. The second Digital Leaders fireside chat focuses on the subject of strategy. Understanding how to create strategy and how to be effective in passing this down to the business is a key leadership skill.

We've brought together three varied and excellent speakers for this edition of our successful talk show format.

We will be looking at:

• What strategy is and why you need to consider it
• Where does strategy come from – what are the inputs
• How do you go about creating a strategy
• What you need to do to pas sit into your teams and organisations

If you're a leader or aspire to leadership, this is an evening you should not miss.

Digital Leaders events are getting a great reputation for generating excellent and thought provoking content, creating the environment to build relationships with industry peers and generally to have fun.

Tickets include:

• An event guide with the list of attendees,
• Access to the open forum conversation
• Access to the pre and post event drinks
• Canapés
• Unlimited drink during networking time

Timings:

17.00 - Arrive, Drinks, Nibbles & Networking
17.30 - Event Starts
19.00 - Drinks reception
20.30 - Depart / Aftershow drinks for those who'd like to continue the conversation

Please note with all Digital Leaders events we ask you to apply to attend. We do this to ensure all attendees are of Director level and above and that there is the right balance of client, agency and supply businesses. We do not allow overtly sales types or recruiters to attend Digital Leaders events.

SPEAKERS

Sam Roddick– EMEA Lead, Deloitte Digital

Sam leads Deloitte Digital in the EMEA region and specialises in delivering multi-channel strategies and solutions to clients. His experience spans the public and private sectors with recent relevant working including the development of a new e-commerce platform for John Lewis and a new digital service for Aegon. Sam brings expertise in application of mobile and social to effectively connect with consumers and combines this with a true understanding of the art of the possible in terms of implementation. This combination means that the strategies that are developed are always executable. In addition to his advisory work, Sam leads many of Deloitte's major digital delivery engagements in consumer business and financial services.

Martin Spiller – Partner,Jenson Solutions

Martina qualified Chartered Accountant having started his career in Corporate Finance at Arthur Andersen and latterly Deloitte where he was Head of the Food and Beverage Sector team and was involved in a range of transactions including disposals, buy-outs and strategic advisory with a variety of clients from private companies to global multinationals.

In 2003,Martinco-founded a consumer goods business in which he had a wide ranging commercial Finance Director role.The business was extremely successful and remains one of the leaders in its sector today. Following a successful exit in late 2009Martintook a year out completed a Graduate Diploma in Law and subsequently went on to become qualify as a Barrister (non-practicing).

He is now a Partner with Jenson Solutions focussing on investing on behalf of the various funds, is a non-executive director on several boards, an active personal investor in early stage growth businesses and a lecturer for a number of universities and professional training providers.

Mary McKenna -Chief Executive of Task Squad, part of the vInspired Group

Mary McKenna is a London based technology entrepreneur and angel investor. She co-founded and recently exited successful e-learning company, Learning Pool, a multi award winning company with the biggest online learning community in the UK (over one million learners at the latest count). She has been Chairman of Northern Ireland's Digital Circle since 2010, representing the digital content industry fuelling economic recovery and this year has been helping one of the national youth volunteering charities, vInspired, to launch a brand new Google backed social innovation platform around microworking for 18-25 year olds. Outside work Mary has a passionate interest in helping start & grow indigenous UK tech companies and especially in working with very young entrepreneurs.

Mary is a strong supporter of the arts and has been a non executive director on the board of Derry's Millennium Forum & Theatre for over 10 years. She is also a trustee of the London based charity, Social Care Institute for Excellence.

In the 2014 New Year's Honours Mary was awarded the MBE for services to digital technology, innovation and learning.

VENUE

The Prince Regent room - Freemason's Hall
Freemasons' Hall is the headquarters of the United Grand Lodge of England and the principal meeting place for Masonic Lodges in London. Grand Lodge has been in Great Queen Street since 1775, the present Hall being the third building on the site.

Built between 1927–1932 as a memorial to the Freemasons who died in the First World War, it is one of the finest Art Deco buildings in England, and is now Grade II* listed internally and externally. In addition to the Grand Temple (seating 1,700) there are 21 Lodge Rooms, a Library and Museum, Board and Committee Rooms and administrative offices.

Guest List

Adam, CEO

Adobe, Strategic Marketing

ANDigital, Director of Digital

Archant, Director of digital development

Atmosphere, Director

Bellman Media, Senior Client Services Director

Blue Baboon Ltd, Company Director

Blueleaf, Commercial Director

bmore creative, New Business Director

bmore creative, Strategy Director

Booth-Clibborn Creative Consultancy, Story Coach

British Gas, Senior CRM In life Comms

CDD, Managing Director

Concep, Director

Convoy Digital, Director

Despark, Commercial Director

digital annexe, Managing director

GE CAPITAL, Strategic Digital Manager

GE CAPITAL, Marketing and Communications Manager

Home Learning College, Director

IG Group, Digital Director

iLOK8, CEO

Impellan, Head of Digital

Just, Digital Lead

Karla Otto, Head of Digital

LewisPR, Digital Director

Lyris, Global Head of Strategy

Marketing Ammo Ltd, Marketing Director

Marketingwired Uk Ltd, Managing Director

Marks And Spencer, Brand Manager

Mayence, UK & Ireland Operations Director

Media Five Ltd, Managing Director

Microsoft, Marketing Director

Microsoft, Senior Marketing Manager

Nexus Communications Group, Head of Digital

NHS England, Head of Digital Strategy

Nikon Europe BV, Head of Marketing Systems

Obidos Consulting, Managing Director

OgilvyOne dnx, Senior Account Director

Opilio, MD

Oracle, Senior Marketing Manager UK & France

Oracle, Director

ORM London, Managing Director

Peer 1, Head of Digital Agency Development EMEA

Pixelgroup, Founder

Portland Communications, Account Director

PwC, Senior Manager - digital strategy

Quirk, Acting Managing Director

Rant & Rave, Head of Digital Marketing

Reform Digital Ltd, Managing Director

Ricemedia, Commercial Director

Silverbean, Digital Director

Sitecore Uk Ltd, Strategy Director

Subsector Ltd, Strategy Consultant

Tango Communications Ltd, Managing Director

Tesco Stores Ltd, Group Head of Web Analytics

Tesco Stores Ltd, Group Head of Web Analytics

The Big Group, Business Director

THE OUTNET, The Net-a-Porter Group, Head of Global Marketing

The Swashbuckler, Owner

UBISOFT, Uplay Director

veinteractive.com, Director of Media & Publishing

Yoyo Design Ltd, Director