Janki Sharma
Janki Sharma 14 May 2021
Categories Advertising, B2B, B2C

How Digital Marketing is Important for Your Small Business

Digital Marketing can help small businesses grow massively. With a limited budget, they can achieve global recognition. Read this article to know more.

Do you own a small business and are thinking about expansion?

Do you want to market your products or services to a larger audience?

Then this blog is a must-read for you.

Digital marketing is booming. According to Pew Research Center, almost 3 in 10 adults in the US are constantly online. It's a huge population! It will be a massive loss if you neglect these customers.

Digital marketing for small businesses is an effective way to double sales. With proper strategies and continuous effort, you can quickly build your brand. Whether you are an MNC or a parlour shop, you should invest in online marketing.

In recent years, thanks to digital marketing, thousands of businesses have received global recognition. However, before you step into the digital marketing world, you should know a few things about it.

So, let's discuss a bit about digital marketing.

What is Digital Marketing?

Digital marketing is a marketing procedure that involves the internet or an electronic device. Businesses use search engines, websites, social media and more to find and connect with potential customers.

Why is Digital Marketing Important for Small Business?

Digital marketing for small businesses helps reach a larger audience. It allows you to target the people who are most likely to purchase your product or service. Moreover, it is often less costly compared to traditional marketing.

There are several other benefits of digital marketing for small businesses. Let's check a few of them.

1. You target only the people who are most likely to purchase your goods or services

When you use traditional advertising, you put your ads in newspapers, billboards, magazines and more. You can only hope that your target customers might see it and feel like buying from you. But there is no guarantee.

However, when you use digital marketing for your ads, you can select exactly who you want to show the ads. For example, you own a parlour shop, so your customers are mostly young females. So, when you post an ad using a social media platform, you can target only the young female. You can also select the location where your store is located. In this way, you will be able to target exactly the right customers.

However, for this, you should know about digital marketing strategies. One of the best ways to get an idea about strategies is through ultimate guides on digital marketing. Not only that, but you should also know how to measure content marketing metrics to level up your strategy for the future.

For example, the Israeli retailer Dax boosted sales by 27% with a video ad campaign on Facebook. They also received two times more website leads.


2. It is less costly than traditional marketing

Unlike traditional marketing, you can track campaign analytics daily. In this way, you can adjust your investment for each channel. So, if you are getting more leads through Facebook than LinkedIn, you can lessen the amount you are spending on LinkedIn ads.

Moreover, the cost of publishing ads in social media is less compared to ads in print media. According to WebFX, LinkedIn ads cost about $5.26 per click and $6.59 per 1000 impressions. You also get to pause and resume your ads after publishing. So, you can always adjust the amount you are spending on the social media ads.

Digital marketing for small businesses is cost-effective. It saves a lot of money as you have complete control over where you spend your money. You can also select the number of days you wish to run a campaign.

Suppose you have a special offer going on during the Christmas break. You can run an ad only for these days. However, if you aim to get more customers, then you must know about digital marketing optimization.

If you plan to work on a limited budget, you might invest in blogging, SEO or social media. With the right strategies, you will surely outrank your competitors.

3. You can check your analytics and measure your success

The best thing about digital marketing is that you get comprehensive analytics with all the metrics. It shows you how many impressions, views, shares and clicks your business ads have got. While traditional ads can be great for achieving goals, they are not measurable. You can only estimate or rely on surveys for measurement. Plus, with digital marketing, you get real-time and accurate data. You can't get that with an ad in the newspaper.

Here are some of the metrics you can calculate:

  • Website traffic: You can go over to your website's Google Analytics or use HubSpot software to see the number of website visits.
  • Lead generation: Facebook and other social media channels provide unique lead generation options. After the campaign, you will also find the information regarding the total number of leads acquired.
  • Content performance: With digital marketing, you can also check whether your content is performing well. If you have uploaded a blog on your website, you can check the number of shares or comments to learn how it is performing.

Are you Ready to do Digital Marketing for your Business?

If you are living in the 21st century, you can't neglect digital marketing. No matter how good your service or product is, people will not know about it without marketing. Through digital marketing, you can do ad campaigns to let people know you exist. It will help you get customers right in front of your shop.

If you don't have a physical shop, you should still rely on digital marketing entirely. Nowadays, social media channels offer ecommerce platforms for people to sell online. So, you should use that as well. It will help you achieve your marketing goals.

But before you hop on the digital marketing bandwagon, you should know a few practical digital marketing strategies for small business. Otherwise, you will end up losing focus on the way. So, try experimenting with different digital marketing tools and let us know how things go for you.

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