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Why 2021 is the Year to Become an ‘Experiment Business’

Why 2021 is the Year to Become an ‘Experiment Business’

Finding ‘hidden’ revenues is something all businesses could do with this year. And one way to achieve this can be through growth experimentation. So why is 2021 the year to become an ‘Experiment Business’?

Kirsty Hunt
Kirsty Hunt 3 March 2021
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The Ultimate Guide to Level up Your Digital Strategy in 2021

The Ultimate Guide to Level up Your Digital Strategy in 2021

The digital evolution has brought massive changes to the way people behave and consume. Having a strong digital presence in 2021 is not an option anymore. Discover the seven ultimate steps in which you can start...

Deni Kaziyska
Deni Kaziyska 2 March 2021
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How to Promote Your Games Using Digital Marketing

How to Promote Your Games Using Digital Marketing

Promote your games using successful digital marketing techniques. Learn the best practices for marketing games online so you can build a loyal player base.

Samir Motwani
Samir Motwani 2 March 2021
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7 Reasons Why a Dedicated Server Hosting is Best for Online Business

7 Reasons Why a Dedicated Server Hosting is Best for Online Business

Whether it's something you read on a Shopify blog or heard from successful online entrepreneurs, it pays to get to learn more about dedicated server hosting and its benefit to your online business.

Jody Edgar
Jody Edgar 2 March 2021
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unPredictions, Part 1: Retail Marketing Priorities for 2021

unPredictions, Part 1: Retail Marketing Priorities for 2021

2020 has seen an unprecedented evolution for marketers, with five years of ecommerce growth occurring in less than twelve months. January is always oversaturated with prediction content, but this year it feels...

Sara Richter
Sara Richter 1 March 2021
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7 Proven Ways to Get More Organic Traffic to Your Blog or Website

7 Proven Ways to Get More Organic Traffic to Your Blog or Website

In the current age, we cannot even imagine our life without the Internet. It has now become a basic necessity for any business. Businesses rely heavily on the Internet because websites and blogs have now become the...

Mihir Gadhvi
Mihir Gadhvi 1 March 2021
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How Gamification Keeps Customers Engaged, Loyal and Repeat Buyers

How Gamification Keeps Customers Engaged, Loyal and Repeat Buyers

Gamification may be nothing new, but no marketing strategy makes better use of fun, reward, and recognition. It’s the perfect way to get in touch with customers in a playful way.

Jenny Stanley
Jenny Stanley 26 February 2021
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Higher Promotional Returns are Available to Retailers that Can Automate Management and Execution Across Channels

Higher Promotional Returns are Available to Retailers that Can Automate Management and Execution Across Channels

In 2020, Covid-19 forced many retailers to pursue promotional and loyalty programme activity using luck rather than judgement. This is entirely understandable given the upheavals that sent shock waves through even the...

Robin Coles
Robin Coles 26 February 2021
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7 Expert-Approved Digital Marketing Tools

7 Expert-Approved Digital Marketing Tools

Experts of digital marketing will tell you that you need a wide array of tools – or just a few, depending on your skillset – to make it work for you, when it comes to advertising goods and services online.

Lauren Groff
Lauren Groff 25 February 2021
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Strong B2B websites - A Playbook to Step-Up your Business’ Page

Strong B2B websites - A Playbook to Step-Up your Business’ Page

In our competitive world, website design has to deliver more than just easy navigation and be visually pleasing. In fact, there are many aspects companies should focus on to successfully reach their target audience...

Jenny Stanley
Jenny Stanley 25 February 2021
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How to Pitch a Marketing Person

How to Pitch a Marketing Person

A guide to understanding the relationship between sales and marketing and how sales can pitch a marketing professional in a way that suits both parties.

Brad Chuck
Brad Chuck 24 February 2021
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Omnichannel Retailing Has Leveled up: Here’s a Blueprint for Retailers

Omnichannel Retailing Has Leveled up: Here’s a Blueprint for Retailers

Omnichannel has been a strategic priority for retailers for a few years now. However, with economic uncertainty and mutable consumer behavior, omnichannel has leveled up. Take, for instance, Lululemon’s acquisition of...

Rajneesh Kumar
Rajneesh Kumar 24 February 2021
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Why Data Governance and Management Has a Bigger Role to Play in Times of a Global Pandemic

Why Data Governance and Management Has a Bigger Role to Play in Times of a Global Pandemic

Digital business initiatives need smart data principles to drive right-sized governance and management for achieving business objectives.

Shashin Shah
Shashin Shah 23 February 2021
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A Step-by-Step Guide to Scaling Your B2B Sales Post-Covid-19

A Step-by-Step Guide to Scaling Your B2B Sales Post-Covid-19

It is no news that the entire B2B landscape has changed its course in the post-Covid-19 era. Sales and marketing strategies that worked last year may not be as effective today.

Hiral Rana
Hiral Rana 23 February 2021
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Pharma Going Virtual Due to Covid-19

Pharma Going Virtual Due to Covid-19

The majority of industries in the world have been affected by the pandemic, including the pharmaceutical sector. As countries shut down borders, quarantines were put in place and movement restrictions became a part of...

Jenny Stanley
Jenny Stanley 22 February 2021
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The Power of Analytics in Transforming Data into Decisions

The Power of Analytics in Transforming Data into Decisions

Analytics is central to business strategy. Here's how to turn data into critical decisions that ensure business continuity and make a huge difference in profitability over time.

Rohan Ayyar
Rohan Ayyar 22 February 2021
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Quality is the Keyword for Lead Generation in 2021

Quality is the Keyword for Lead Generation in 2021

A recent London Research virtual roundtable in partnership with Demand Exchange found B2B marketers agreeing that quality as well as quantity is now the best approach to unlocking prospects from target accounts. Read...

Sean Hargrave
Sean Hargrave 19 February 2021
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New Research Reveals What it Takes to Have a Loved Brand

New Research Reveals What it Takes to Have a Loved Brand

Love for a brand has a massive impact on customer loyalty and recommendations according to a new study from Energy PR.

Louise Findlay-Wilson
Louise Findlay-Wilson 19 February 2021
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B2B Demand Generation: Conversational Marketing

B2B Demand Generation: Conversational Marketing

Conversational marketing allows organizations to build strong relationships and enable great digital experiences with customers and buyers through real-time digital conversations.

Eric Jan C. van Putten
Eric Jan C. van Putten 19 February 2021
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Actionable Futures and Predictions for Out of Home in 2021

Actionable Futures and Predictions for Out of Home in 2021

“The future isn’t Google-able.” That’s what we said in our 2020 predictions. Turns out we nailed that with 100% accuracy. When we published our predictions 100 years ago in December 2019, we – and the rest of the...

Claire Kimber
Claire Kimber 18 February 2021
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White Label SEO : Why Outsourcing SEO is a Smart Move in 2021

White Label SEO : Why Outsourcing SEO is a Smart Move in 2021

White Label SEO is an impressive and effective way to retain clients and deliver expert results. Marketing experts predict that people will spend up to $79.27 billion and that makes search engine optimization an...

Kshitij Chaudhary
Kshitij Chaudhary 18 February 2021
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Which Digital Advertisers are Seeing the Biggest Wins Since Covid-19?

Which Digital Advertisers are Seeing the Biggest Wins Since Covid-19?

It is widely understood that the post-Covid-19 revival is digital. New opportunities are ready for nimble players at a time when McKinsey found the economy vaulted five years forward in digital adoption in the space...

Jonathan Marciano
Jonathan Marciano 17 February 2021
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Five Trends That Will Shape Social Media Marketing in 2021

Five Trends That Will Shape Social Media Marketing in 2021

As we move into 2021, one thing has become more important than ever: connection. The events of 2020 kept us apart physically, and many turned to social media for human interaction, even if virtual.

Anna Willems
Anna Willems 17 February 2021
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How to Get Media Coverage for Your Business

How to Get Media Coverage for Your Business

There’s no doubt that getting media coverage is a great way to build brand awareness, increase credibility, and even boost sales. But, to actually get your business on the news, you need to grab media attention first.

Berenika Teter
Berenika Teter 16 February 2021
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2021 Customer Experience: What to Look Out For This Year

2021 Customer Experience: What to Look Out For This Year

2020 is definitely a year to forget! The impact of Covid on society and the economic stability of the country has been severe - with people and businesses alike being put under significant strain through periods of...

Leigh Gammons
Leigh Gammons 16 February 2021
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