Lauren Groff
Lauren Groff 25 February 2021

7 Expert-Approved Digital Marketing Tools

Experts of digital marketing will tell you that you need a wide array of tools – or just a few, depending on your skillset – to make it work for you, when it comes to advertising goods and services online.

In fact, these experts will list things like social media, analytic tools, along with other tools that create, test, and measure the performance of any campaigns made.

Though, with so many digital marketing tools on the market, which ones are the most effective, when it comes to getting the job done?

In this article, we’ll go over the seven common digital marketing tools that most experts find useful, and that you can tools, as you take on digital marketing.

1. Google Analytics

This is a popular analytics tool from Google, which is a must-have for any digital marketer looking to learn the inner workings of their business performance. In fact, this free tool shows you all of the important information about how your website is performing, including data like:

  • Audience
  • Location
  • Age demographics
  • Popular keyword
  • Actions taken by users

The list goes on.

2. Hotjar

Another analytics tool to consider is Hotjar, which is both an analytics and feedback program.

Hotjar helps you identify the useful data behind user behavior by leveraging the following:

  • Site heatmaps
  • Screen recordings of users
  • Surveys/feedback polls

With Hotjar, you’ll be able to measure the effectiveness of your website design, while allowing you to create better solutions that help increase the conversion rate. In hindsight, this digital marketing tool allows marketers to track user behavior, and better create working solutions in response to this behavior.

3. Social Media

Social media is the largest staple of the Internet these days. And since it’s a major part of any integrated marketing strategy, digital marketers have taken to using social media platforms like Facebook, Instagram and Snapchat to better engage with their audiences and reach out to more users, in regards to their brand.

As they generate buzz around their brand, marketers will be introduced to features that are designed specifically for marketing.

For example, on Facebook, there is a marketing feature called Facebook Ads Manager, which allows marketers to run ads and track ad performance.

And, with management tools like Buffer and Hootsuite integrated well with these platforms, it makes it easy for you to schedule social posts and measure engagement.

4. Email Marketing

Even as more technological advances are springing up, email is still an effective means of communication. Therefore, why not utilize email with email marketing?

Email marketing is a must-have in a digital marketer’s “toolbox,” because it helps marketers create effective email campaigns that not only make your created content shine, but also encourage users to become more engaged with your brand.

With email marketing, you can:

  • Encourage users to sign up for events
  • Encourage users to check out a new product
  • Have them take part in a questionnaire

Some of the best email marketing tools like MailChimp and Iterable can get your started by allowing you to build email lists and automate your email campaigns. You can even see the analytics for every campaign, test them, and optimize them on said platforms.

5. Proof

Since social proof is already the norm on social media – in other words, people are always posting to social media about the products and services that they’ve tried out – why not use that to your advantage? Social proof is defined as the psychological phenomena that occurs when one’s behavior is impacted by the influence from the actions, attitudes, and beliefs of other people.

Proof celebrates this concept, by displaying recent activity notifications on your site, to create that “urgency” that people shouldn’t miss out on an opportunity and take advantage of it. With easy installation and a user-friendly interface, this can help you boost conversion rates on pages across your site – preferably on the homepage and high-impact landing pages, where most user interactions are made.

6. Google Keyword Planner

Another product by Google, Google Keyword Planner lets you know which keywords drive the most user traffic. This tool lets you see how often your keywords are searched, and how they’ve changed over (if applicable). Since search engines like Google have an ever-changing algorithm, this tool will help you stay on top, when it comes to popular keywords and getting ranked high in the search results.

7. Tailwind

Tailwind lets you schedule content to social media platforms like Instagram and Pinterest. It’s one of the best options for managing said accounts, since automatically re-pins posts for you, by using an optimal posting schedule that you would create based on your specific audience engagement, virality, and traffic. In turn, these re-pins get shared often, thus garnering more attention from users.


Although digital marketing takes passion, strategy, and media savvy to get the job done, it’s worth trying out one or all of these seven tools, and see which one(s) fit your fancy. So, have fun, and get marketing!

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