Kshitij Chaudhary
Kshitij Chaudhary 18 February 2021

White Label SEO : Why Outsourcing SEO is a Smart Move in 2021

White Label SEO is an impressive and effective way to retain clients and deliver expert results. Marketing experts predict that people will spend up to $79.27 billion and that makes search engine optimization an expensive business. Because of how important SEO is in online marketing, businesses and individuals can’t help but spend more and more to achieve and maintain a rank in SERP.

Digital marketers and SEOs might see this as a great opportunity for business, but the increasing costs might result in fewer clients. But what if there is a way to resolve this conflict?

And there is a way called White Label SEO.

If you are a digital marketer you might have come across this term and most of you might actually know much about what white label SEO is but many people out there are still trying to come across the meaning of white label SEO.

What is White Label SEO?

White label SEO is also called private label SEO and fundamentally is a partnership. A group of at least 2 companies signs an agreement to share the responsibilities of marketing a product or service.

White label SEO is a combination of two approaches-  white-label or private labeling and SEO. White labeling simply means contributing services under your brand that another company produces. SEO is all the practices you perform on your website to increase organic traffic to the website.

So white label SEO simply means your agency sells or offers SEO services to your clients, done by another agency under the brand.

To clear all the doubts let's take an example, say your agency specializes in social media or email marketing, however, one of your clients that owns a small business is really interested in running SEO campaigns for his newly launched website and is looking for a good SEO package for small business.

Now, this is great news for you and you immediately sign them on as you have an efficient yet effective sounding SEO package for small businesses. But, a slight issue… SEO isn't your forte. So instead of trying to learn SEO from scratch, you decided to partner with a white label SEO firm.

With several years of experience, your white label partner will help you deliver excellent SEO services to your clients. In turn, you will be able to gain more business and as a bonus, you look like a rockstar to your clients.

Why Should you Outsource SEO to a White Label Agency?

As a marketing agency, it is really tough to keep up with the new trends in the digital marketing landscape as it is evolving at an exponential rate. The rules and method of practice are continuously shifting and new innovations are constantly evolving. That is one of the most important reasons why agencies look forward to partnering with white label SEO agencies.

White label digital marketing is a fantastic and effective way to get around this problem. By partnering with a White Label SEO Service Provider, you can expand your client offerings and offer assistance on matters for which you don’t have in-house expertise. With this, you can increase your revenue without incurring any additional overheads.

One should not underestimate the capabilities of SEO, especially if you are a business owner and SEO is one of the best ways to utilize white label agencies. What makes SEO so vital for business is the fact that 93% of online experiences start at the search engine, with 75% of users never visiting the second page of results.

Let's take a look at how beneficial white label SEO is:

1. White Label SEO Ensure Expertise

SEO is much more than improving organic ranking by peppering keywords into blog content, and it is evolving at a rapid pace. It is hard to design businesses to specialise in every single area.

A good content creator might not be experienced in website optimization, a social media expert may lack behind in link-building, and so on. You cannot do everything on your own as you cannot specialize in everything and this is where white-label agencies really help.

White-label agencies specialise in a specific area and come with tons and tons of experience. They also have access to the latest industry trends and technologies. As they focus on one particular area in detail they are the best people to do the job for you.

This is a great advantage of partnering with a white-label agency – you get to work with people who are at the top of their game, they are the expert and know in and out of the field they are working on.

2. Helps you Expand your Current Offerings

Many times your client asks for very specific needs, such as website development but you don’t have the resources as you offer marketing services only. At this point partnering with a white label agency makes perfect sense. With a white label agency, you can offer services that you normally wouldn’t be able to offer.

A white label agency helps you expand your services and take more projects that you normally miss out and expand your client base which directly translates to more revenue. Plus you offer these services with utmost perfection as you have access to the experts, this makes your client happier and increases customer retention as well.

3. Provide Scalability

One of the most beneficial reasons for partnering with a white-label agency is that it allows you to scale up or down your production. This allows businesses to focus on their core services and look at the bigger picture, leaving the smaller detailed work to a white-label agency.

4. Save Time and Help you Reduce Cost

Building an in-house team is no joke, you need time and resources to build out your services yourself. Partnering with a white-label agency that has a proven track record of white label services and solutions will allow you to scale without hiring more people and creating more overheads.

This allows you to use a fraction of the cost of hiring a permanent employee. This will not only save you time and money but also means you won’t waste time and internal resources in areas that can take years to become an expert in.

5. Enjoy Amazing Growth Opportunities

White label SEO allows you to work for many clients at the same time and increase your revenue without adding to your expense/investment. More returns enable you with more business opportunities to grow.

Furthermore, since experts are working for your clients, you also enjoy high client retention; your present clients are happy. This further provides you more room to grow your brand and business.

6. Helps you Generate High-Quality Leads 

The growth of your agency will be dependent on acquiring more customers, the more customers you have, the more revenue you will generate. With quality SEO outsourcing services that come from a team of experts, you can offer a wider range of services to your potential customers and generate quality leads.

7. Brand Development

Perhaps the most under-appreciated reason, using a white label agency allows you to grow your brand. Imagine putting your brand name on quality SEO services, coming from a team of experts that allow your clients to rank high on the SERP. SEO from a white label source is an excellent practice that helps you turn your agency into a brand and attract more clients down the road. 

8. Learn Valuable Insights About your Clients and the Industry

Using white label SEO allows you to learn more about your client base. How effective is their online presence? What keywords they are targeting? How is their website structured?

All these are valuable insights that can be used to provide better marketing strategies for current and future clients.


Every business is looking for a gateway to attain less overheads with more profits and that is where white label SEO helps agencies, especially small businesses. SEO plays an essential role in any successful digital marketing strategy. 

White label SEO is a great option for agencies who want to expand their list of digital marketing offerings, without altering the attention away from their core competency. It allows the agencies to focus on their core competency and generate numerous clients from different sectors. This is why the number of white label SEO agencies have risen over the years. 

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