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Customer Engagement Through Product Data - Helping a Cooker Tell Stories

Customer Engagement Through Product Data - Helping a Cooker Tell Stories

If you currently have a mental image of a cooking range perched on a stool, storybook open and alongside a child tucked into bed in rapt attention – this isn’t quite what we mean.

Lucy Campbell-Woodward
Lucy Campbell-Woodward 28 December 2020
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5 Effective Ways to Run a Productive Teleconference 

5 Effective Ways to Run a Productive Teleconference 

Teleconferencing has become a common medium of communication in a post-Covid-19 world. Let's have a look at the five best tips to effectively run a successful teleconference.

Joydeep Bhattacharya
Joydeep Bhattacharya 25 December 2020
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B2B Marketing Strategies Implemented For B2C Ecommerce

B2B Marketing Strategies Implemented For B2C Ecommerce

How the more effective B2B ecommerce marketing strategies can be implemented for B2C Ecommerce and how it will be helpful to improve the services.

alex paul
alex paul 24 December 2020
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7 Ways to Nail Your Reels and TikTok Marketing Strategy

7 Ways to Nail Your Reels and TikTok Marketing Strategy

There’s a new kid on the block when it comes to social media marketing, and it’s quickly surpassed its rivals as the most popular among the younger generations, aka Generation Z and, more recently, Millennials.

Adam Clark
Adam Clark 24 December 2020
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How to Use Video Content for Internal Communications in Your Company

How to Use Video Content for Internal Communications in Your Company

Video content is mostly used - and talked about - for marketing strategies and external communication purposes. However, companies are composed of humans too, and video provides a great channel to streamline important...

Victor Blasco
Victor Blasco 23 December 2020
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Go Customer - Centric

Go Customer - Centric

With netizens being privacy-wary and major browsers restricting third-party cookies, consumer brands find it increasingly difficult to gain access to consumer data from third parties. On the other hand...

Jenny Stanley
Jenny Stanley 23 December 2020
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Join The Dots For Compelling, Competitive Content

Join The Dots For Compelling, Competitive Content

When you consider how quickly businesses have to react today, it’s staggering to realise the barriers which many of them are up against. Despite contending with pricing that can change minute by minute, or stock...

Lucy Campbell-Woodward
Lucy Campbell-Woodward 22 December 2020
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How To Turn Vending Machines Into Marketing Tools

How To Turn Vending Machines Into Marketing Tools

Marketing is essentially the art and science of getting the word out about your products. There are lots of ways you can do this. One of them is to put vending machines in places you couldn’t feasibly have a full...

Jamie-Leigh James
Jamie-Leigh James 22 December 2020
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Awakening the Value of Audience

Awakening the Value of Audience

Audience addressability has always been central to how publishers demonstrate their value to ad buyers and, as a result, it’s critical to how they protect their revenue streams. However, there are dramatic changes...

Zara Erismann
Zara Erismann 22 December 2020
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Digital Advertising and Gamification

Digital Advertising and Gamification

64% of people say they’ve been influenced to buy something by watching a video online. 52% of buying decisions can be traced back to Facebook. That was before the pandemic.

Jenny Stanley
Jenny Stanley 21 December 2020
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Building a Customer-Experience-Centric Ecommerce Platform

Building a Customer-Experience-Centric Ecommerce Platform

Strategically, there is no other way for development and growth in today’s ecommerce environment than to transform a business ecosystem to the headless, composable approach. It is not some fashionable new trend...

Ilse Lauwens
Ilse Lauwens 21 December 2020
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The Advantages of Headless CMS for Your Business

The Advantages of Headless CMS for Your Business

Have you ever wondered exactly what headless content management is? If and how it might fit in to your existing tech stack? And most importantly of all, what advantages it could bring to your organization?

Lucy Campbell-Woodward
Lucy Campbell-Woodward 18 December 2020
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Striking the Right Balance Between Ad Revenue and Online User Experience

Striking the Right Balance Between Ad Revenue and Online User Experience

Increased time on mobile comes at a steep price. Users are more susceptible than ever to digital fatigue, exhaustion caused by excessive time spent in front of screens. This burnout is more acute than before due to a...

Sarah Jones
Sarah Jones 18 December 2020
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Various Benefits of Hiring Chat Support Outsourcing Services

Various Benefits of Hiring Chat Support Outsourcing Services

We often ask companies, why not use live chat? when working on something as crucial as customer contact; the same question yields almost similar answers. These companies do not feel the need to apply live chat to...

Angela Stewart
Angela Stewart 18 December 2020
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Interactive Ads - How to Get More From Your Ads

Interactive Ads - How to Get More From Your Ads

Whether it be tapping a gif, answering polls or playing games, the enhanced engagement of interactive advertising is making a lasting impression on audiences. Apart from boosting brand awareness and driving sales, ad...

Jenny Stanley
Jenny Stanley 17 December 2020
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Reactive Measures to Eliminating Design Debt

Reactive Measures to Eliminating Design Debt

The pursuit of a faster time to market can often lead to design debt - the result of startups rushing through iterations with shortcuts such as lack of proper design verification - putting them at a risk of a complete...

Sandra Parker
Sandra Parker 17 December 2020
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Why Customer Experience is Key to a Successful Ecommerce Transformation

Why Customer Experience is Key to a Successful Ecommerce Transformation

If a business can provide a unique, highly specialized and tailored customer experience (CX), this might become a significant competitive advantage. An excellent CX can beat any competition, even with a larger market...

Ilse Lauwens
Ilse Lauwens 16 December 2020
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5 Important Principles of Developing an Augmented Reality App

5 Important Principles of Developing an Augmented Reality App

According to Statista, by 2022, the AR and VR market is expected to reach a market size of 209.2 billion U.S. dollars. Before integrating AR, here are five basic principles for a successful app.

Jack Miler
Jack Miler 16 December 2020
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The Power of Competitive Research in Marketing

The Power of Competitive Research in Marketing

The need for competitive research in marketing is more apparent now than ever - your competition is stronger, hungrier and ready to play dirty to get better results. It is time to fight back.

Brad Chuck
Brad Chuck 16 December 2020
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Best Ecommerce Marketplace Software to Run a Multi-vendor Store

Best Ecommerce Marketplace Software to Run a Multi-vendor Store

Are you planning to start a multi-vendor ecommerce website? This article will help you to find the best ecommerce platform to build an online store.

Saurabh Thakur
Saurabh Thakur 15 December 2020
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Connected Packaging for TetraPak

Connected Packaging for TetraPak

Tetra Pak is the world's leading food processing and packaging solutions company working closely with their customers and suppliers to provide safe food. The brand has been focusing on sustainability and working...

Jenny Stanley
Jenny Stanley 15 December 2020
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Legal Issues You Need to Know About in Web Development and Marketing

Legal Issues You Need to Know About in Web Development and Marketing

It is paramount that you do everything that you can to comply with the law. Being compliant means familiarizing yourself with common legal issues. There is no doubt that you are likely to encounter issues such as...

Eleni Trod
Eleni Trod 15 December 2020
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D2C Ecommerce in Manufacturing to Futureproof Your Business

D2C Ecommerce in Manufacturing to Futureproof Your Business

Looking back at the recent challenging months, the importance of online sales and digital transformation are indisputable facts for businesses to survive.

Rebekka Topholm
Rebekka Topholm 14 December 2020
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9 Amazing Free Chrome Extensions For SEO

9 Amazing Free Chrome Extensions For SEO

Chrome extensions are very useful for a business to gain traffic, to enjoy security and privacy and surfing without any ads. There are so many chrome extensions that people fail to use the important ones and end up...

Socio Labs
Socio Labs 14 December 2020
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AI On The Fly: 4 Essential Questions to Ask Your Contextual Provider

AI On The Fly: 4 Essential Questions to Ask Your Contextual Provider

In a digital climate where everything’s to play for, Peter Wallace, MD for EMEA at GumGum, explains how to separate real deal contextual providers from cowboys in the field.

Peter Wallace
Peter Wallace 14 December 2020
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