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B2B Demand Generation: IP Tracking

B2B Demand Generation: IP Tracking

Turn anonymous web visitors into qualified leads and know exactly what your hot prospects are doing on your website. IP tracking is a fantastic solution for any B2B organization! Even with business shifted to work...

Eric Jan C. van Putten
Eric Jan C. van Putten 1 December 2020
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7 Ways to Improve Your Travel or Tourism Website to Get More Bookings

7 Ways to Improve Your Travel or Tourism Website to Get More Bookings

As a tourism business, your website is your greatest marketing asset. Your website is your go-to salesperson who works 24/7 and knows exactly what to say for you to get more bookings – when set up correctly. But what...

Scott Rehnberg
Scott Rehnberg 30 November 2020
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Podcast - Interview with Charles McManus, CEO of ClearBank

Podcast - Interview with Charles McManus, CEO of ClearBank

Part of our special series of episodes that we're recording in partnership with the European PR Agency Tyto and their Own Without Borders podcast, this interview is with Charles McManus, CEO of ClearBank

Russell Goldsmith
Russell Goldsmith 30 November 2020
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How to Craft a More Effective Digital Marketing Strategy

How to Craft a More Effective Digital Marketing Strategy

The right digital marketing strategy is imperative for all businesses. But many such strategies do not yield the desired results. Improve yours with these effective steps.

Madelyn Wilson
Madelyn Wilson 30 November 2020
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5 Forward-Thinking Ecommerce Sales Strategies For Cyber Monday

5 Forward-Thinking Ecommerce Sales Strategies For Cyber Monday

As Cyber Monday continues to grow, so do the promotional strategies used by tech-savvy ecommerce retailers. Here are 5 forward-thinking tactics being utilized by top retailers in 2020!

Eric Jan C. van Putten
Eric Jan C. van Putten 27 November 2020
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UX Writing vs. Content Writing: What’s The Difference?

UX Writing vs. Content Writing: What’s The Difference?

In this article, I'll define UX writing and compare it with some of the other popular roles within content strategy and product design and hopefully make a successful case as to why you should expand your team’s...

Aleena Malik
Aleena Malik 27 November 2020
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5 Ecommerce Marketing Tips For More Sales Over The Holidays

5 Ecommerce Marketing Tips For More Sales Over The Holidays

How ready is your business for the holiday season? With ecommerce a “must” for brands this year, getting ready for the holidays requires a hard look at your online sales strategy. Read on to find out what to consider!

Alex Borzo
Alex Borzo 27 November 2020
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How Good Content Plays a Vital Role in Digital Marketing

How Good Content Plays a Vital Role in Digital Marketing

What makes content more engaging? Any piece of writing, whether that be an article, blog, etc. which is simple to read, easy to understand and entertaining can be stated as useful content. Content worth reading...

Socio Labs
Socio Labs 26 November 2020
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Thinking Outside The Box: How DTC Used TV to Reach New Audiences Throughout Lockdown

Thinking Outside The Box: How DTC Used TV to Reach New Audiences Throughout Lockdown

Well-positioned to offer consumers quick service without them having to leave their homes, direct-to-consumer (DTC) brands saw a boost during lockdown. And a big part of this success was down to TV advertising, which...

Hew Bruce-Gardyne
Hew Bruce-Gardyne 26 November 2020
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Digital Marketing Trends in 2021

Digital Marketing Trends in 2021

In this article, we present the most significant digital marketing trends that will continue to intensify in 2021, substantiate them with statistics and advise you on which trends are highly relevant to which industries.

Denny Smith
Denny Smith 26 November 2020
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Black Friday 2020 And The Rise of Omnichannel

Black Friday 2020 And The Rise of Omnichannel

For retailers in 2020, the theme of this year's Black Friday is omnichannel. Customers are relying heavily on digital processes to keep life moving, and they expect to find you where they need you - whether it'...

Eric Jan C. van Putten
Eric Jan C. van Putten 26 November 2020
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SEO vs PPC: Which Should You Use?

SEO vs PPC: Which Should You Use?

Both SEO (search engine optimization) and PPC (pay per click) are methods of digital marketing which help gain more traffic on your website. There are other methods to gain traffic on your website, but SEO and PPC are...

Socio Labs
Socio Labs 25 November 2020
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Mind-blowing Tips and Techniques on TikTok to Increase Followers

Mind-blowing Tips and Techniques on TikTok to Increase Followers

TikTok is one of the fastest-growing platforms in the world; it is new for all social networks. It is more popular among the Z generations, teens, kids, and youngsters. It is undoubtedly the best video sharing...

Alison Williams
Alison Williams 25 November 2020
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Podcast - Interview With Avinash Rugoobur, President & Chief Strategy Officer of Arrival

Podcast - Interview With Avinash Rugoobur, President & Chief Strategy Officer of Arrival

Part of our special series of episodes that we're recording in partnership with the European PR Agency Tyto and their Own Without Borders podcast, this interview is with Avinash Rugoobur, President & Chief...

Russell Goldsmith
Russell Goldsmith 25 November 2020
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Five Things to Watch Out For When In-Housing in a Recession

Five Things to Watch Out For When In-Housing in a Recession

With the UK economy shrinking faster than it has done since records began, it’s inevitable that a knock-on effect has been felt across all industries, with marketing seeing its budgets slashed to their lowest level in...

Dan Chorlton
Dan Chorlton 24 November 2020
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It’s a Marathon Not a Sprint – Debunking The Five Biggest Myths Around Design Sprints

It’s a Marathon Not a Sprint – Debunking The Five Biggest Myths Around Design Sprints

By the very nature of their structure and intensity, design sprints can be extremely valuable to a wide range of businesses – from start-ups to large established corporations.

Oliver Bailey
Oliver Bailey 24 November 2020
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Succeeding as an Ecommerce Store: Tips to Improve a Website's User Experience

Succeeding as an Ecommerce Store: Tips to Improve a Website's User Experience

It is not a secret that to succeed as an ecommerce business, it is crucial to ensure that users have a great experience on your site. Websites with poor user experience ratings experience high bounces and low...

Grace P.
Grace P. 23 November 2020
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5 Ways to Protect Your Website in 2020

5 Ways to Protect Your Website in 2020

Protecting your website and client data from hackers is not an option, it is a legal obligation and one which could make or break the brand of your business. It is important, in marketing and beyond, that we maintain...

Claire Watt
Claire Watt 23 November 2020
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The Ultimate Guide to Podcasting

The Ultimate Guide to Podcasting

Launching a podcast can be one of the best ways that you can connect with a larger audience. By creating a podcast, you can lend your expertise in a subject and boost credibility to your business. In this post, you...

Maridsa Choute
Maridsa Choute 20 November 2020
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Customer Support: The Key to Ecommerce Success

Customer Support: The Key to Ecommerce Success

Ecommerce customer support is one of the core aspects that business owners must prioritize. The end goal of an ecommerce business is simple: to sell products to customers. Everyone knows that the lifetime value of a...

Regina Panergo
Regina Panergo 20 November 2020
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7 Common Causes of a High Bounce Rate

7 Common Causes of a High Bounce Rate

Bounce rates should be constantly monitored for paid campaigns. It is very important to identify and fix the root cause of high bounce rates. When you pay for these visitors, the poor performance brings down both your...

Mia Umanos
Mia Umanos 19 November 2020
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How Augmented Reality Can Propel Ecommerce Growth

How Augmented Reality Can Propel Ecommerce Growth

Augmented reality uses existing reality and physical objects to trigger computer-generated enhancements over the top of reality, in real-time!

Madison Realm
Madison Realm 19 November 2020
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5 Ways Digital Marketers Use Artificial Intelligence to Grow Their Businesses

5 Ways Digital Marketers Use Artificial Intelligence to Grow Their Businesses

Over the years, AI or artificial intelligence has transformed the way people market their products and services. It has helped businesses improve their customer experience, optimize the speed of various marketing...

Mia Clarke
Mia Clarke 19 November 2020
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8 Steps to Build a Perfect Mobile App Marketing Plan in 2021

8 Steps to Build a Perfect Mobile App Marketing Plan in 2021

This article will help you with 10 easy steps to build a perfect mobile app business and marketing plan.

Mayur Panchal
Mayur Panchal 18 November 2020
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ECommerce Industries Battle To Deliver Essentials Amid The Pandemic

ECommerce Industries Battle To Deliver Essentials Amid The Pandemic

The severe problems posed by the lockdown got delivery service providers across the world scratching their heads to come up with intelligent solutions to keep the citizens supplied during the quarantine period.

Ram yadav
Ram yadav 18 November 2020
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