Article

Mia Clarke
Mia Clarke 19 November 2020
Categories Advertising, Technology

5 Ways Digital Marketers Use Artificial Intelligence to Grow Their Businesses

Over the years, AI or artificial intelligence has transformed the way people market their products and services. It has helped businesses improve their customer experience, optimize the speed of various marketing tasks, and increase conversation ratings.

However, a lot of marketers still don’t understand the benefits that artificial intelligence can provide. Some are afraid it may steal their jobs and replace them in the future. But the truth is that this new technology enables marketers to provide a more personalized consumer interaction.

To give you a better understanding of what we are talking about, here are 5 ways intelligent marketers use artificial intelligence.

Personalized Services and Recommendations

Digital marketers can offer personalized services to their customers through the use of artificial intelligence. This technology can predict customer behavior and actions by analyzing previous communications.

Artificial intelligence allows you to send better product or service recommendations that are more likely to lead to sales. It converts your content and communications to target individuals rather than a generic group.

The system uses information such as your past purchases to deliver content that have higher conversion ratings. It analyzes data using algorithms designed to provide a better customer experience and optimal responses from your clients.

Dynamic Promos and Pricing

Marketing promotions and discounts are efficient tools that are used to accelerate sales. Using artificial intelligence technology allows digital marketers to set prices and offer promos to customers dynamically.

This type of system can provide discounts based on customer profile, demand, and availability to maximize potential sales and profit. Likewise, it can offer personalized promotions such as free delivery or service upgrade to increase the rate of conversion.

A good example of artificial intelligence marketing systems with dynamic pricing would be airline websites.  These systems can automatically generate airfare rates based on demand, availability, and season.

Faster Response Time and Reduced Workload

Answering inquiries and providing after-sales services to customers is vital to your company’s success. But, making sure that these services are delivered properly can be quite expensive due to the number of manpower needed.

Fortunately, artificial intelligence has provided a solution to these problems through the use of the Chatbot feature. This AI feature can be programmed to supply the necessary answers and solutions to customer inquiries and their after-sales problems.

They are cost-effective because it allows you to provide a quicker response time and it reduces the workload of your existing customer service personnel. This gives your staff more time to answer complex questions that need a more personal and detailed response.

Improved SEO

The rules for search engine optimization changes from time to time. And with the recent introduction of voice search features, ranking in search engines has become more complex and sophisticated.

Integrating artificial intelligence into your digital marketing strategies can supply you with the tools that you need to stay competitive. AI can interpret various patterns in speech to easily recognize different accents that are used in voice search queries. This will help improve SEO and increase traffic to your site.

Digital Advertising Campaigns Optimization

Artificial intelligence helps digital marketers in boosting their advertising campaigns. It optimizes your ads on various social media platforms such as Instagram, Facebook, Youtube, and Twitter.

The technology can provide a more accurate analysis and deeper insights for your ad campaigns. It can use the information gathered from online data, consumer searches, and customer profiles to discover hidden keywords that you can use to stay ahead of your competitors.

Final Words

Artificial intelligence presents a great opportunity for digital marketers. It enables you to engage with every individual consumer in a more personal and meaningful way. It can improve your marketing strategies and help your company grow faster.

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Mia Clarke is part of the content and community team at Userful.com, experts in all things video wall and display solutions. When Mia is not spreading the word about video walls she is often found discovering the great outdoors, walking or cycling.

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